Geo-Inspired Growth: Capturing Chinese Traveller Opportunities in Hong Kong
Our recent seminar with Gaode Maps (Amap 高德地图) successfully concluded, bringing together industry leaders to explore how Chinese travellers are reshaping Hong Kong’s tourism and retail landscape.
S.E.A of Change by EternityX: The Rise of Chinese Media Users Redefining Modern Living and Consumer Power
We’re excited to share highlights from our recent press event for our newest Whitepaper: “S.E.A of Change by EternityX: The Rise of Chinese Media Users Redefining Modern Living and Consumer Power.”
EternityX Shines at IAB C25 “AI in Action” as Gold Sponsor
EternityX proudly sponsored IAB C25 “AI in Action,” with Charlene moderating the Travel Panel on AI & Smart Travel, featuring experts from Cathay Pacific, Plaza Premium, and Shangri-La Group. The session showcased how AI simplifies and elevates traveler experiences.
A Deep-Dive into Malaysia’s Chinese Media Users: Our Roadshow Series
Over the past few weeks, we took the findings of our latest whitepaper “S.E.A of Change: The Rise of Chinese Media Users Redefining Modern Living and Consumer Power” onto our recent roadshow series across Malaysia.
We had insightful conversations with the teams at dentsu, Publicis Groupe, and WPP, diving specifically into the Malaysian context. Our presentations explored how this audience is ‘Lifestyle-Led, Loyalty-Driven, and Chinese Media-Fuelled,’ sharing detailed findings on their media consumption, purchasing behavior, and what it all means for brands operating in the region.
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.