{"id":1271,"date":"2025-04-08T16:37:25","date_gmt":"2025-04-08T08:37:25","guid":{"rendered":"https:\/\/www.eternityx.com\/global-knowledge-hub\/?page_id=1271"},"modified":"2025-06-09T18:31:24","modified_gmt":"2025-06-09T10:31:24","slug":"hot-topics-wanderlust","status":"publish","type":"page","link":"https:\/\/www.eternityx.com\/global-knowledge-hub\/hot-topics-wanderlust\/","title":{"rendered":"The Chinese Traveler: Rewriting the Global Tourism Playbook"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-60086cd\" data-block-id=\"60086cd\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-60086cd-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2493414\" data-v=\"4\" data-block-id=\"2493414\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2493414-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2493414-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d94ddb7\" data-block-id=\"d94ddb7\"><style>.stk-d94ddb7 .stk-img-wrapper{aspect-ratio:4\/1 !important;height:auto !important;}.stk-d94ddb7 .stk-img-wrapper img{object-position:53% 42% !important;}@media screen and (max-width: 1023px){.stk-d94ddb7 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-d94ddb7 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1534 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/topics-banner-39.png\" width=\"1920\" height=\"1080\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/topics-banner-39.png 1920w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/topics-banner-39-300x169.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/topics-banner-39-1024x576.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/topics-banner-39-768x432.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/topics-banner-39-1536x864.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk--hide-tablet stk-block stk-7582e52\" data-block-id=\"7582e52\"><style>.stk-7582e52 {padding-top:35px !important;padding-right:35px !important;padding-left:35px !important;margin-bottom:0px !important;}.stk-7582e52 > .stk-separator__top .stk-separator__wrapper{height:60px !important;}.stk-7582e52 > .stk-separator__bottom .stk-separator__wrapper{height:30px !important;}@media screen and (max-width: 767px){.stk-7582e52 {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7582e52-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b405c3d\" data-v=\"4\" data-block-id=\"b405c3d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b405c3d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b405c3d-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-dd476c8\" data-block-id=\"dd476c8\"><style>.stk-dd476c8 {margin-bottom:15px !important;}.stk-dd476c8-column{--stk-column-gap:48px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-dd476c8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0320358\" data-v=\"4\" data-block-id=\"0320358\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0320358-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0320358-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-left stk-block stk-611bbc1\" data-block-id=\"611bbc1\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-562 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/hot-topics-02.png\" width=\"1350\" height=\"1080\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/hot-topics-02.png 1350w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/hot-topics-02-300x240.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/hot-topics-02-1024x819.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/hot-topics-02-768x614.png 768w\" data-sizes=\"(max-width: 1350px) 100vw, 1350px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1350px; --smush-placeholder-aspect-ratio: 1350\/1080;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-adab677\" data-v=\"4\" data-block-id=\"adab677\"><style>.stk-adab677-inner-blocks{justify-content:center !important;}.stk-adab677-container{display:flex !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-adab677-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-adab677-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d74d323\" id=\"the-chinese-traveler-rewriting-the-global-tourism-playbook\" data-block-id=\"d74d323\"><style>.stk-d74d323 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-d74d323 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-d74d323 .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\">The Chinese Traveler: Rewriting the Global Tourism Playbook<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-755cb94\" data-block-id=\"755cb94\"><style>.stk-755cb94 {margin-bottom:0px !important;}.stk-755cb94 .stk-block-text__text{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-755cb94 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-755cb94 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">China\u2019s outbound travel market is experiencing a rapid rebound. Before the pandemic in 2019*, Chinese travelers embarked on over 150 million outbound trips annually, and they are eager to return to international destinations.<br><br><sup>*Data Source: CoStar, As Chinese tourists travel internationally again, their desires have changed, as of 2019<\/sup><br><br>As the middle class expands and disposable incomes rise, more Chinese nationals are seeking travel experiences abroad. This trend is set to continue as travel restrictions ease, presenting significant opportunities for brands in the tourism and luxury sectors.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list has-text-align-left has-text-color stk-block stk-20e80ef stk-block-background\" data-block-id=\"20e80ef\"><style>.stk-20e80ef .stk-block-icon-list-item__content{gap:10px !important;align-items:flex-start !important;}.stk-20e80ef {--stk-icon-list-column-count:1 !important;--stk-icon-list-row-gap:9px !important;--stk-icon-list-marker-color:#FFFFFF !important;background-color:#ffbf14 !important;overflow:hidden !important;}.stk-20e80ef ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-20e80ef ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(4px) !important;}.stk-20e80ef .stk-block-icon-list__group{margin-inline:0 auto !important;}.stk-20e80ef ul li, .stk-20e80ef ol li, .stk-20e80ef ul li span, .stk-20e80ef ol li span{color:#FFFFFF !important;font-weight:bold !important;letter-spacing:0.2px !important;}.stk-20e80ef:before{background-color:#ffbf14 !important;}@media screen and (max-width: 767px){.stk-20e80ef .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-20e80ef {overflow:hidden !important;margin-left:-11px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-20e80ef\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M464 256A208 208 0 1 0 48 256a208 208 0 1 0 416 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm169.8-90.7c7.9-22.3 29.1-37.3 52.8-37.3h58.3c34.9 0 63.1 28.3 63.1 63.1c0 22.6-12.1 43.5-31.7 54.8L280 264.4c-.2 13-10.9 23.6-24 23.6c-13.3 0-24-10.7-24-24V250.5c0-8.6 4.6-16.5 12.1-20.8l44.3-25.4c4.7-2.7 7.6-7.7 7.6-13.1c0-8.4-6.8-15.1-15.1-15.1H222.6c-3.4 0-6.4 2.1-7.5 5.3l-.4 1.2c-4.4 12.5-18.2 19-30.6 14.6s-19-18.2-14.6-30.6l.4-1.2zM224 352a32 32 0 1 1 64 0 32 32 0 1 1 -64 0z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-6aa7880\" data-block-id=\"6aa7880\"><style>.stk-6aa7880 .stk-block-icon-list-item__text{font-size:20px !important;color:#FFFFFF !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-6aa7880 .stk-block-icon-list-item__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-6aa7880 .stk-block-icon-list-item__text{font-size:14px !important;}}<\/style><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-20e80ef\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text has-text-color\">This page explores the resurgence of Chinese travelers, their high spending power, diverse interests, and the essential strategies brands must adopt to engage this lucrative market effectively.<\/span><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk--hide-desktop stk--hide-mobile stk-block stk-c14e2dd\" data-block-id=\"c14e2dd\"><style>.stk-c14e2dd {padding-top:35px !important;padding-right:35px !important;padding-left:35px !important;margin-bottom:0px !important;}.stk-c14e2dd > .stk-separator__top .stk-separator__wrapper{height:60px !important;}.stk-c14e2dd > .stk-separator__bottom .stk-separator__wrapper{height:30px !important;}@media screen and (max-width: 767px){.stk-c14e2dd {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c14e2dd-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ba632ac\" data-v=\"4\" data-block-id=\"ba632ac\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ba632ac-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ba632ac-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-7005f5c\" data-block-id=\"7005f5c\"><style>.stk-7005f5c {margin-bottom:15px !important;}.stk-7005f5c-column{--stk-column-gap:48px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7005f5c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1ee8feb\" data-v=\"4\" data-block-id=\"1ee8feb\"><style>.stk-1ee8feb-inner-blocks{justify-content:center !important;}.stk-1ee8feb-container{display:flex !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1ee8feb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1ee8feb-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-left stk-block stk-457f6ba\" data-block-id=\"457f6ba\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-562 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/hot-topics-02.png\" width=\"1350\" height=\"1080\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/hot-topics-02.png 1350w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/hot-topics-02-300x240.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/hot-topics-02-1024x819.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/hot-topics-02-768x614.png 768w\" data-sizes=\"(max-width: 1350px) 100vw, 1350px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1350px; --smush-placeholder-aspect-ratio: 1350\/1080;\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1eb6a69\" id=\"the-chinese-traveler-rewriting-the-global-tourism-playbook\" data-block-id=\"1eb6a69\"><style>.stk-1eb6a69 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-1eb6a69 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-1eb6a69 .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\">The Chinese Traveler: Rewriting the Global Tourism Playbook<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1449b39\" data-block-id=\"1449b39\"><style>.stk-1449b39 {margin-bottom:0px !important;}.stk-1449b39 .stk-block-text__text{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-1449b39 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-1449b39 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">China\u2019s outbound travel market is experiencing a rapid rebound. Before the pandemic in 2019*, Chinese travelers embarked on over 150 million outbound trips annually, and they are eager to return to international destinations.<br><br><sup>*Data Source: CoStar, As Chinese tourists travel internationally again, their desires have changed, as of 2019<\/sup><br><br>As the middle class expands and disposable incomes rise, more Chinese nationals are seeking travel experiences abroad. This trend is set to continue as travel restrictions ease, presenting significant opportunities for brands in the tourism and luxury sectors.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list has-text-align-left has-text-color stk-block stk-642d735 stk-block-background\" data-block-id=\"642d735\"><style>.stk-642d735 .stk-block-icon-list-item__content{gap:10px !important;align-items:flex-start !important;}.stk-642d735 {--stk-icon-list-column-count:1 !important;--stk-icon-list-row-gap:9px !important;--stk-icon-list-marker-color:#FFFFFF !important;background-color:#ffbf14 !important;overflow:hidden !important;}.stk-642d735 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-642d735 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(4px) !important;}.stk-642d735 .stk-block-icon-list__group{margin-inline:0 auto !important;}.stk-642d735 ul li, .stk-642d735 ol li, .stk-642d735 ul li span, .stk-642d735 ol li span{color:#FFFFFF !important;font-weight:bold !important;letter-spacing:0.2px !important;}.stk-642d735:before{background-color:#ffbf14 !important;}@media screen and (max-width: 767px){.stk-642d735 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-642d735 {overflow:hidden !important;margin-left:-11px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-642d735\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M464 256A208 208 0 1 0 48 256a208 208 0 1 0 416 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm169.8-90.7c7.9-22.3 29.1-37.3 52.8-37.3h58.3c34.9 0 63.1 28.3 63.1 63.1c0 22.6-12.1 43.5-31.7 54.8L280 264.4c-.2 13-10.9 23.6-24 23.6c-13.3 0-24-10.7-24-24V250.5c0-8.6 4.6-16.5 12.1-20.8l44.3-25.4c4.7-2.7 7.6-7.7 7.6-13.1c0-8.4-6.8-15.1-15.1-15.1H222.6c-3.4 0-6.4 2.1-7.5 5.3l-.4 1.2c-4.4 12.5-18.2 19-30.6 14.6s-19-18.2-14.6-30.6l.4-1.2zM224 352a32 32 0 1 1 64 0 32 32 0 1 1 -64 0z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-89bfc0e\" data-block-id=\"89bfc0e\"><style>.stk-89bfc0e .stk-block-icon-list-item__text{font-size:20px !important;color:#FFFFFF !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-89bfc0e .stk-block-icon-list-item__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-89bfc0e .stk-block-icon-list-item__text{font-size:14px !important;}}<\/style><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-642d735\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text has-text-color\">This page explores the resurgence of Chinese travelers, their high spending power, diverse interests, and the essential strategies brands must adopt to engage this lucrative market effectively.<\/span><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-has-top-separator stk-block stk-ec97874 is-style-default\" data-v=\"2\" data-block-id=\"ec97874\"><style>.stk-ec97874 {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;padding-top:130px !important;}.stk-ec97874-container{padding-top:20px !important;padding-bottom:20px !important;}@media screen and (max-width: 767px){.stk-ec97874 {margin-bottom:40px !important;top:2px !important;bottom:-44px !important;}.stk-ec97874-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-separator stk-separator__top\"><div class=\"stk-separator__wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" class=\"stk-separator__layer-1\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><path d=\"M-10 210h1620V105.2H-10z\"><\/path><\/svg><\/div><\/div><div class=\"stk-content-align stk-ec97874-column alignwide stk-container stk-ec97874-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a2b6055\" data-v=\"4\" data-block-id=\"a2b6055\"><style>.stk-a2b6055 {align-self:center !important;}@media screen and (max-width: 767px){.stk-a2b6055 {margin-top:-59px !important;margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a2b6055-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a2b6055-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-89d29d7\" id=\"wanderlust\" data-block-id=\"89d29d7\"><style>.stk-89d29d7 {margin-right:70px !important;margin-left:50px !important;}.stk-89d29d7 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;font-weight:normal !important;}@media screen and (max-width: 1023px){.stk-89d29d7 {margin-right:0px !important;margin-left:0px !important;}.stk-89d29d7 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-89d29d7 {margin-right:10px !important;margin-left:10px !important;}.stk-89d29d7 .stk-block-heading__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Wanderlust:<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4144b1f\" data-block-id=\"4144b1f\"><style>.stk-4144b1f {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-4144b1f .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-4144b1f {padding-right:0px !important;padding-left:0px !important;}.stk-4144b1f .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-4144b1f {padding-right:10px !important;padding-left:10px !important;}.stk-4144b1f .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">The resurgence of Chinese outbound travelers comes with unique characteristics that brands must understand:<br><br><strong>High Spending Power:<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-0cc4449\" data-block-id=\"0cc4449\"><style>.stk-0cc4449 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-left:50px !important;}.stk-0cc4449 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-0cc4449 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-0cc4449 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-0cc4449 ul li, .stk-0cc4449 ol li, .stk-0cc4449 ul li span, .stk-0cc4449 ol li span{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-0cc4449 ul li, .stk-0cc4449 ol li, .stk-0cc4449 ul li span, .stk-0cc4449 ol li span{font-size:20px !important;}.stk-0cc4449 {margin-right:0px !important;margin-left:0px !important;}}@media screen and (max-width: 767px){.stk-0cc4449 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-0cc4449 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-0cc4449 ul li, .stk-0cc4449 ol li, .stk-0cc4449 ul li span, .stk-0cc4449 ol li span{font-size:14px !important;}.stk-0cc4449 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-0cc4449\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-ba673ed\" data-block-id=\"ba673ed\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-0cc4449\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Chinese travelers are among the highest per capita spenders in global tourism, investing significantly in luxury goods, hospitality, and exclusive experiences.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-016104d\" data-block-id=\"016104d\"><style>.stk-016104d {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-016104d .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-016104d {padding-right:0px !important;padding-left:0px !important;}.stk-016104d .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-016104d {padding-right:10px !important;padding-left:10px !important;}.stk-016104d .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>Luxury-Oriented:<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-ded3d83\" data-block-id=\"ded3d83\"><style>.stk-ded3d83 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-left:50px !important;}.stk-ded3d83 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-ded3d83 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-ded3d83 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-ded3d83 ul li, .stk-ded3d83 ol li, .stk-ded3d83 ul li span, .stk-ded3d83 ol li span{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-ded3d83 ul li, .stk-ded3d83 ol li, .stk-ded3d83 ul li span, .stk-ded3d83 ol li span{font-size:20px !important;}.stk-ded3d83 {margin-right:0px !important;margin-left:0px !important;}}@media screen and (max-width: 767px){.stk-ded3d83 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-ded3d83 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-ded3d83 ul li, .stk-ded3d83 ol li, .stk-ded3d83 ul li span, .stk-ded3d83 ol li span{font-size:14px !important;}.stk-ded3d83 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-ded3d83\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-6be2473\" data-block-id=\"6be2473\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-ded3d83\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">This demographic has a strong preference for premium offerings, from high-end accommodations to gourmet dining, making them prime targets for luxury brands.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-358ac80\" data-block-id=\"358ac80\"><style>.stk-358ac80 {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-358ac80 .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-358ac80 {padding-right:0px !important;padding-left:0px !important;}.stk-358ac80 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-358ac80 {padding-right:10px !important;padding-left:10px !important;}.stk-358ac80 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>Diverse Interests:<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-0186331\" data-block-id=\"0186331\"><style>.stk-0186331 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-left:50px !important;}.stk-0186331 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-0186331 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-0186331 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-0186331 ul li, .stk-0186331 ol li, .stk-0186331 ul li span, .stk-0186331 ol li span{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-0186331 ul li, .stk-0186331 ol li, .stk-0186331 ul li span, .stk-0186331 ol li span{font-size:20px !important;}.stk-0186331 {margin-right:0px !important;margin-left:0px !important;}}@media screen and (max-width: 767px){.stk-0186331 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-0186331 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-0186331 ul li, .stk-0186331 ol li, .stk-0186331 ul li span, .stk-0186331 ol li span{font-size:14px !important;}.stk-0186331 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-0186331\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-13c2080\" data-block-id=\"13c2080\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-0186331\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Chinese travelers seek a variety of experiences, including cultural immersion, adventure, and relaxation, providing multiple engagement opportunities for brands.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-278c0f1\" data-block-id=\"278c0f1\"><style>.stk-278c0f1 {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-278c0f1 .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-278c0f1 {padding-right:0px !important;padding-left:0px !important;}.stk-278c0f1 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-278c0f1 {padding-right:10px !important;padding-left:10px !important;}.stk-278c0f1 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>Digital Savvy:<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-f13e4f9\" data-block-id=\"f13e4f9\"><style>.stk-f13e4f9 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-left:50px !important;}.stk-f13e4f9 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-f13e4f9 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-f13e4f9 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-f13e4f9 ul li, .stk-f13e4f9 ol li, .stk-f13e4f9 ul li span, .stk-f13e4f9 ol li span{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-f13e4f9 ul li, .stk-f13e4f9 ol li, .stk-f13e4f9 ul li span, .stk-f13e4f9 ol li span{font-size:20px !important;}.stk-f13e4f9 {margin-right:0px !important;margin-left:0px !important;}}@media screen and (max-width: 767px){.stk-f13e4f9 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-f13e4f9 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-f13e4f9 ul li, .stk-f13e4f9 ol li, .stk-f13e4f9 ul li span, .stk-f13e4f9 ol li span{font-size:14px !important;}.stk-f13e4f9 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-f13e4f9\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-f2b73f8\" data-block-id=\"f2b73f8\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-f13e4f9\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">With extensive use of mobile technology and social media, Chinese travelers are heavily influenced by online content, making digital marketing strategies crucial for reaching this audience.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f2bc436\" data-block-id=\"f2bc436\"><style>.stk-f2bc436 {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-f2bc436 .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-f2bc436 {padding-right:0px !important;padding-left:0px !important;}.stk-f2bc436 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-f2bc436 {padding-right:10px !important;padding-left:10px !important;}.stk-f2bc436 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>Influence on Trends:<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-557e642\" data-block-id=\"557e642\"><style>.stk-557e642 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-left:50px !important;}.stk-557e642 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-557e642 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-557e642 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-557e642 ul li, .stk-557e642 ol li, .stk-557e642 ul li span, .stk-557e642 ol li span{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-557e642 ul li, .stk-557e642 ol li, .stk-557e642 ul li span, .stk-557e642 ol li span{font-size:20px !important;}.stk-557e642 {margin-right:0px !important;margin-left:0px !important;}}@media screen and (max-width: 767px){.stk-557e642 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-557e642 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-557e642 ul li, .stk-557e642 ol li, .stk-557e642 ul li span, .stk-557e642 ol li span{font-size:14px !important;}.stk-557e642 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-557e642\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-4d11903\" data-block-id=\"4d11903\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-557e642\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">As trendsetters in the travel industry, the preferences and behaviors of Chinese travelers can significantly shape global travel trends, giving brands a unique opportunity to tap into emerging markets.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fd221d1\" data-block-id=\"fd221d1\"><style>.stk-fd221d1 {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-fd221d1 .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-fd221d1 {padding-right:0px !important;padding-left:0px !important;}.stk-fd221d1 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-fd221d1 {padding-right:10px !important;padding-left:10px !important;}.stk-fd221d1 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>EternityX outlines four key moments in the travel consumer journey, each requiring tailored media strategies:<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-d9c4553\" data-block-id=\"d9c4553\"><style>.stk-d9c4553 {margin-top:21px !important;margin-bottom:49px !important;margin-left:50px !important;}.stk-d9c4553 .stk-img-wrapper{width:60% !important;}@media screen and (max-width: 1023px){.stk-d9c4553 {margin-left:0px !important;}.stk-d9c4553 .stk-img-wrapper{width:82% !important;}}@media screen and (max-width: 767px){.stk-d9c4553 {margin-bottom:15px !important;right:45px !important;}.stk-d9c4553 .stk-img-wrapper{width:110% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-2143 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/travel-stage.png\" width=\"1800\" height=\"909\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/travel-stage.png 1800w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/travel-stage-300x152.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/travel-stage-1024x517.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/travel-stage-768x388.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/travel-stage-1536x776.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1800px; --smush-placeholder-aspect-ratio: 1800\/909;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-call-to-action alignwide stk-block-call-to-action stk-block stk-9834c13 is-style-default\" data-v=\"2\" data-block-id=\"9834c13\"><style>.stk-9834c13 {align-items:center !important;margin-top:-50px !important;margin-bottom:40px !important;display:flex !important;}.stk-9834c13-container{background-color:#111111 !important;}.stk-9834c13-container:before{background-color:#111111 !important;}.stk-9834c13 .stk-block-call-to-action__content{padding-top:58px !important;}@media screen and (max-width: 767px){.stk-9834c13 {align-items:center !important;display:flex !important;}}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-9834c13-column alignwide stk-container stk-9834c13-container stk-hover-parent\"><div class=\"has-text-align-center has-text-align-left-mobile stk-block-content stk-inner-blocks stk-9834c13-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b74a008\" id=\"key-takeaway-for-brands\" data-block-id=\"b74a008\"><style>.stk-b74a008 {margin-top:-35px !important;}.stk-b74a008 .stk-block-heading__text{font-size:38px !important;color:#FFFFFF !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-b74a008 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-b74a008 .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-left\">Key Takeaway for Brands<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list has-text-align-left stk-block stk-374cd39\" data-block-id=\"374cd39\"><style>.stk-374cd39 {--stk-icon-list-row-gap:10px !important;--stk-icon-list-marker-color:#FFFFFF !important;}.stk-374cd39 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-374cd39 .stk-block-icon-list__group{margin-inline:0 auto !important;}.stk-374cd39 ul li, .stk-374cd39 ol li, .stk-374cd39 ul li span, .stk-374cd39 ol li span{font-size:20px !important;font-weight:bold !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-374cd39 ul li, .stk-374cd39 ol li, .stk-374cd39 ul li span, .stk-374cd39 ol li span{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-374cd39 {--stk-icon-list-row-gap:10px !important;}.stk-374cd39 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-374cd39 ul li, .stk-374cd39 ol li, .stk-374cd39 ul li span, .stk-374cd39 ol li span{font-size:14px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-374cd39\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M297.2 248.9C311.6 228.3 320 203.2 320 176c0-70.7-57.3-128-128-128S64 105.3 64 176c0 27.2 8.4 52.3 22.8 72.9c3.7 5.3 8.1 11.3 12.8 17.7l0 0c12.9 17.7 28.3 38.9 39.8 59.8c10.4 19 15.7 38.8 18.3 57.5H109c-2.2-12-5.9-23.7-11.8-34.5c-9.9-18-22.2-34.9-34.5-51.8l0 0 0 0c-5.2-7.1-10.4-14.2-15.4-21.4C27.6 247.9 16 213.3 16 176C16 78.8 94.8 0 192 0s176 78.8 176 176c0 37.3-11.6 71.9-31.4 100.3c-5 7.2-10.2 14.3-15.4 21.4l0 0 0 0c-12.3 16.8-24.6 33.7-34.5 51.8c-5.9 10.8-9.6 22.5-11.8 34.5H226.4c2.6-18.7 7.9-38.6 18.3-57.5c11.5-20.9 26.9-42.1 39.8-59.8l0 0 0 0 0 0c4.7-6.4 9-12.4 12.7-17.7zM192 128c-26.5 0-48 21.5-48 48c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-44.2 35.8-80 80-80c8.8 0 16 7.2 16 16s-7.2 16-16 16zm0 384c-44.2 0-80-35.8-80-80V416H272v16c0 44.2-35.8 80-80 80z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-6d0cc20\" data-block-id=\"6d0cc20\"><style>.stk-6d0cc20 .stk-block-icon-list-item__text{font-size:16px !important;}@media screen and (max-width: 1023px){.stk-6d0cc20 .stk-block-icon-list-item__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-6d0cc20 .stk-block-icon-list-item__text{font-size:14px !important;letter-spacing:0.2px !important;}}<\/style><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-374cd39\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><span style=\"color: #FFFFFF;\" class=\"stk-highlight\">Brands must act swiftly to capture the attention of Chinese travelers by offering tailored experiences and leveraging digital marketing strategies. Engaging this demographic through personalized content and seamless travel solutions will be key to success.<\/span><\/span><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-d69bad1\" data-slides-to-show=\"\" data-block-id=\"d69bad1\"><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-d69bad1-column alignwide\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f14460a\" data-v=\"4\" data-block-id=\"f14460a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f14460a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f14460a-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f9c5e0f\" data-block-id=\"f9c5e0f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f9c5e0f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-58f2880\" data-v=\"4\" data-block-id=\"58f2880\"><style>.stk-58f2880-inner-blocks{row-gap:0px !important;}.stk-58f2880-container{min-height:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-58f2880-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-58f2880-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b5243ec\" data-block-id=\"b5243ec\"><style>.stk-b5243ec {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-b5243ec .stk-img-wrapper{width:300px !important;filter:drop-shadow(0px 0 2px #78787880) !important;}.stk-b5243ec .stk-img-wrapper img{border-radius:0px !important;}@media screen and (max-width: 1023px){.stk-b5243ec .stk-img-wrapper{aspect-ratio:1\/1 !important;width:210px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/confidence-in-the-chaos-why-consumers-keep-spending-when-the-world-shakes\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-0px 0 2px #78787880\"><img decoding=\"async\" class=\"stk-img wp-image-2423 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_cardbox-2.png\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_cardbox-2.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_cardbox-2-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/span><\/a><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b837d6d\" data-v=\"4\" data-block-id=\"b837d6d\"><style>.stk-b837d6d-inner-blocks{row-gap:0px !important;}.stk-b837d6d-container{min-height:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b837d6d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b837d6d-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-5b1233e\" data-block-id=\"5b1233e\"><style>.stk-5b1233e {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-5b1233e .stk-img-wrapper{width:300px !important;filter:drop-shadow(0px 0 2px #78787880) !important;}.stk-5b1233e .stk-img-wrapper img{border-radius:0px !important;}@media screen and (max-width: 1023px){.stk-5b1233e .stk-img-wrapper{aspect-ratio:1\/1 !important;width:210px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/the-golden-window-why-travel-advertising-in-2025-will-define-the-next-decade\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-0px 0 2px #78787880\"><img decoding=\"async\" class=\"stk-img wp-image-2445 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog2_250506_cardbox-2.png\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog2_250506_cardbox-2.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog2_250506_cardbox-2-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/span><\/a><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-470edd2\" data-v=\"4\" data-block-id=\"470edd2\"><style>.stk-470edd2-inner-blocks{row-gap:0px !important;}.stk-470edd2-container{min-height:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-470edd2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-470edd2-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-a8dd983\" data-block-id=\"a8dd983\"><style>.stk-a8dd983 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-a8dd983 .stk-img-wrapper{width:300px !important;filter:drop-shadow(0px 0 2px #78787880) !important;}.stk-a8dd983 .stk-img-wrapper img{border-radius:0px !important;}@media screen and (max-width: 1023px){.stk-a8dd983 .stk-img-wrapper{aspect-ratio:1\/1 !important;width:210px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/beyond-borders-why-chinese-travellers-are-the-growth-engine-for-southeast-asia-and-mena\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-0px 0 2px #78787880\"><img decoding=\"async\" class=\"stk-img wp-image-2446 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog3_250506_cardbox-3.png\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog3_250506_cardbox-3.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog3_250506_cardbox-3-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/span><\/a><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-88ea420\" data-block-id=\"88ea420\"><style>.stk-88ea420 {margin-top:66px !important;margin-bottom:40px !important;top:56px !important;}@media screen and (max-width: 767px){.stk-88ea420 {margin-top:10px !important;margin-bottom:77px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88ea420-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fa7f8c8\" data-v=\"4\" data-block-id=\"fa7f8c8\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fa7f8c8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fa7f8c8-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-20b52cd\" id=\"chinese-media-ecosystem\" data-block-id=\"20b52cd\"><style>.stk-20b52cd {margin-bottom:10px !important;}.stk-20b52cd .stk-block-heading__text{font-size:48px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-20b52cd .stk-block-heading__text{font-size:48px !important;}}@media screen and (max-width: 767px){.stk-20b52cd .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-center\">CHINESE MEDIA ECOSYSTEM<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e7d02d8\" data-block-id=\"e7d02d8\"><style>.stk-e7d02d8 .stk-block-text__text{font-size:24px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-e7d02d8 .stk-block-text__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-e7d02d8 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\">Fast, Fragmented and Mobile-First<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--hide-mobile stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-1e3448a\" data-slides-to-show=\"1\" data-block-id=\"1e3448a\"><style>.stk-1e3448a {--slides-to-show:1 !important;--gap:63px !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;padding-top:41px !important;padding-bottom:10px !important;}.stk-1e3448a .stk-block-carousel__buttons{justify-content:space-between !important;}.stk-1e3448a .stk-block-carousel__dots{justify-content:center !important;}.stk-1e3448a > .stk-separator__top .stk-separator__wrapper{height:242px !important;}.stk-1e3448a > .stk-separator__top svg{filter:drop-shadow(0px 5px 10px #9999995a) !important;}.stk-1e3448a > .stk-separator__bottom{z-index:6 !important;}.stk-1e3448a > .stk-separator__bottom .stk-separator__wrapper{transform:scaleX(1.5) !important;height:335px !important;}.stk-1e3448a > .stk-separator__bottom svg{filter:drop-shadow(0px 5px 10px #9999995a) !important;}<\/style><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-1e3448a-column alignwide\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-00ebda5\" data-v=\"4\" data-block-id=\"00ebda5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-00ebda5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-00ebda5-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9474628\" data-block-id=\"9474628\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9474628-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7deff7a\" data-v=\"4\" data-block-id=\"7deff7a\"><style>@media screen and (min-width: 768px){.stk-7deff7a {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7deff7a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7deff7a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b5b3f47\" data-block-id=\"b5b3f47\"><style>.stk-b5b3f47 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-b5b3f47 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-b5b3f47 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-b5b3f47 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-wechat\/\" title=\"WeChat\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-181 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">WeChat<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-90ad94b\" data-v=\"4\" data-block-id=\"90ad94b\"><style>@media screen and (min-width: 768px){.stk-90ad94b {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-90ad94b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-90ad94b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-74209f2\" data-block-id=\"74209f2\"><style>.stk-74209f2 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-74209f2 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-74209f2 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-74209f2 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-xiaohongshu\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-182 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Xiaohongshu<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-30deabf\" data-v=\"4\" data-block-id=\"30deabf\"><style>@media screen and (min-width: 768px){.stk-30deabf {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-30deabf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-30deabf-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6cb218f\" data-block-id=\"6cb218f\"><style>.stk-6cb218f .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-6cb218f .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-6cb218f .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-6cb218f .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-alipay\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-183 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Alipay<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-33ff5fa\" data-v=\"4\" data-block-id=\"33ff5fa\"><style>@media screen and (min-width: 768px){.stk-33ff5fa {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-33ff5fa-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-33ff5fa-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2f456b8\" data-block-id=\"2f456b8\"><style>.stk-2f456b8 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-2f456b8 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-2f456b8 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-2f456b8 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-petal-ads\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-2058 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Petal ads<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9926001\" data-v=\"4\" data-block-id=\"9926001\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9926001-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9926001-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d92049c\" data-block-id=\"d92049c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d92049c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e47ac66\" data-v=\"4\" data-block-id=\"e47ac66\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e47ac66-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e47ac66-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-afe45b6\" data-block-id=\"afe45b6\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-afe45b6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-92e182b\" data-v=\"4\" data-block-id=\"92e182b\"><style>@media screen and (min-width: 768px){.stk-92e182b {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-92e182b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-92e182b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-053ab3d\" data-block-id=\"053ab3d\"><style>.stk-053ab3d .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-053ab3d .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-053ab3d .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-053ab3d .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-iqiyi\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-185 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">iQIYI<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c033640\" data-v=\"4\" data-block-id=\"c033640\"><style>@media screen and (min-width: 768px){.stk-c033640 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c033640-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c033640-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-81e92d3\" data-block-id=\"81e92d3\"><style>.stk-81e92d3 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-81e92d3 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-81e92d3 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-81e92d3 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-mafengwo\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-186 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Mafengwo<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f013ebf\" data-v=\"4\" data-block-id=\"f013ebf\"><style>@media screen and (min-width: 768px){.stk-f013ebf {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f013ebf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f013ebf-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2d8c232\" data-block-id=\"2d8c232\"><style>.stk-2d8c232 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-2d8c232 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-2d8c232 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-2d8c232 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-mangotv\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-187 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">MangoTV<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9444c08\" data-v=\"4\" data-block-id=\"9444c08\"><style>@media screen and (min-width: 768px){.stk-9444c08 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9444c08-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9444c08-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d0cdc3d\" data-block-id=\"d0cdc3d\"><style>.stk-d0cdc3d .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-d0cdc3d .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-d0cdc3d .stk-img-figcaption{font-size:18px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-tongcheng\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1217 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon.png\" width=\"414\" height=\"414\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon.png 414w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon-150x150.png 150w\" data-sizes=\"(max-width: 414px) 100vw, 414px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 414px; --smush-placeholder-aspect-ratio: 414\/414;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Tongcheng<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel stk-block-carousel stk--hide-desktop stk--hide-tablet stk--is-slide stk--arrows-outside stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-e889658\" data-slides-to-show=\"\" data-block-id=\"e889658\"><style>.stk-e889658 .stk-block-carousel__button{border-radius:40px !important;}@media screen and (max-width: 767px){.stk-e889658 {--slides-to-show:3 !important;--button-offset:0px !important;--button-width:9px !important;--button-height:40px !important;}}<\/style><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-e889658-column\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dccd20b\" data-v=\"4\" data-block-id=\"dccd20b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dccd20b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dccd20b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ad6e124\" data-block-id=\"ad6e124\"><style>.stk-ad6e124 .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-ad6e124 .stk-img-figcaption{font-size:10px !important;}.stk-ad6e124 .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-wechat\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-181 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">WeChat<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1a3bd9f\" data-v=\"4\" data-block-id=\"1a3bd9f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1a3bd9f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1a3bd9f-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-c2fb135\" data-block-id=\"c2fb135\"><style>.stk-c2fb135 .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-c2fb135 .stk-img-figcaption{font-size:10px !important;}.stk-c2fb135 .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-xiaohongshu\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-182 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Xiaohongshu<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e9d8bc2\" data-v=\"4\" data-block-id=\"e9d8bc2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e9d8bc2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e9d8bc2-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-03cd1be\" data-block-id=\"03cd1be\"><style>.stk-03cd1be .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-03cd1be .stk-img-figcaption{font-size:10px !important;}.stk-03cd1be .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-alipay\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-183 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Alipay<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3e55d98\" data-v=\"4\" data-block-id=\"3e55d98\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3e55d98-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3e55d98-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2b3c6a7\" data-block-id=\"2b3c6a7\"><style>.stk-2b3c6a7 .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-2b3c6a7 .stk-img-figcaption{font-size:10px !important;}.stk-2b3c6a7 .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-petal-ads\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-2058 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Petal Ads<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2783e22\" data-v=\"4\" data-block-id=\"2783e22\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2783e22-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2783e22-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f961892\" data-block-id=\"f961892\"><style>.stk-f961892 .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-f961892 .stk-img-figcaption{font-size:10px !important;}.stk-f961892 .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-iqiyi\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-185 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">iQIYI<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4271ef9\" data-v=\"4\" data-block-id=\"4271ef9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4271ef9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4271ef9-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-77e8b4a\" data-block-id=\"77e8b4a\"><style>.stk-77e8b4a .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-77e8b4a .stk-img-figcaption{font-size:10px !important;}.stk-77e8b4a .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-mafengwo\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-186 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Mafengwo<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c4e17ec\" data-v=\"4\" data-block-id=\"c4e17ec\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c4e17ec-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c4e17ec-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6c5e9ca\" data-block-id=\"6c5e9ca\"><style>.stk-6c5e9ca .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-6c5e9ca .stk-img-figcaption{font-size:10px !important;}.stk-6c5e9ca .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-mangotv\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-187 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">MangoTV<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9e8824a\" data-v=\"4\" data-block-id=\"9e8824a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9e8824a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9e8824a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-170ee4e\" data-block-id=\"170ee4e\"><style>.stk-170ee4e .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-170ee4e .stk-img-figcaption{font-size:10px !important;}.stk-170ee4e .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-tongcheng\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1217 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon.png\" width=\"414\" height=\"414\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon.png 414w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon-150x150.png 150w\" data-sizes=\"(max-width: 414px) 100vw, 414px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 414px; --smush-placeholder-aspect-ratio: 414\/414;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Tongcheng<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Chinese Traveler: Rewriting the Global Tourism Playbook China\u2019s outbound travel market is experiencing a rapid rebound. Before the pandemic in 2019*, Chinese travelers embarked on over 150 million outbound trips annually, and they are eager to return to international destinations. *Data Source: CoStar, As Chinese tourists travel internationally again, their desires have changed, as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":562,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-global-knowledge-hub","meta":{"footnotes":""},"class_list":["post-1271","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Chinese Traveler: Rewriting the Global Tourism Playbook<\/title>\n<meta name=\"description\" content=\"China\u2019s outbound travel market is experiencing a rapid rebound. Before the pandemic in 2019*, Chinese travelers embarked on over 150 million outbound trips annually, and they are eager to return to international destinations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/hot-topics-wanderlust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Chinese Traveler: Rewriting the Global Tourism Playbook\" \/>\n<meta property=\"og:description\" content=\"China\u2019s outbound travel market is experiencing a rapid rebound. 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