{"id":1372,"date":"2025-04-08T18:56:11","date_gmt":"2025-04-08T10:56:11","guid":{"rendered":"https:\/\/www.eternityx.com\/global-knowledge-hub\/?page_id=1372"},"modified":"2025-04-10T22:38:02","modified_gmt":"2025-04-10T14:38:02","slug":"region-anz","status":"publish","type":"page","link":"https:\/\/www.eternityx.com\/global-knowledge-hub\/region-anz\/","title":{"rendered":"Region &#8211; ANZ"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-60086cd\" data-block-id=\"60086cd\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-60086cd-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2493414\" data-v=\"4\" data-block-id=\"2493414\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2493414-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2493414-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d94ddb7\" data-block-id=\"d94ddb7\"><style>.stk-d94ddb7 .stk-img-wrapper{aspect-ratio:4\/1 !important;height:auto !important;}.stk-d94ddb7 .stk-img-wrapper img{object-position:53% 64% !important;}@media screen and (max-width: 1023px){.stk-d94ddb7 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-d94ddb7 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1542 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/region-banner-42.png\" width=\"1920\" height=\"1080\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/region-banner-42.png 1920w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/region-banner-42-300x169.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/region-banner-42-1024x576.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/region-banner-42-768x432.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/region-banner-42-1536x864.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-7582e52\" data-block-id=\"7582e52\"><style>.stk-7582e52 {padding-top:35px !important;padding-right:35px !important;padding-bottom:35px !important;padding-left:35px !important;margin-bottom:0px !important;}.stk-7582e52 > .stk-separator__top .stk-separator__wrapper{height:60px !important;}.stk-7582e52 > .stk-separator__bottom .stk-separator__wrapper{height:30px !important;}@media screen and (max-width: 767px){.stk-7582e52 {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7582e52-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b405c3d\" data-v=\"4\" data-block-id=\"b405c3d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b405c3d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b405c3d-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-dd476c8\" data-block-id=\"dd476c8\"><style>.stk-dd476c8 {margin-bottom:15px !important;}.stk-dd476c8-column{--stk-column-gap:48px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-dd476c8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0320358\" data-v=\"4\" data-block-id=\"0320358\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0320358-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0320358-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-left stk-block stk-611bbc1\" data-block-id=\"611bbc1\"><style>.stk-611bbc1 .stk-img-wrapper{aspect-ratio:1\/1 !important;width:500px !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-611bbc1 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-611bbc1 .stk-img-wrapper{width:300px !important;height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-324 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-150x150.png 150w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-200x200.png 200w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-400x400.png 400w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-450x450.png 450w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-adab677\" data-v=\"4\" data-block-id=\"adab677\"><style>.stk-adab677-inner-blocks{justify-content:center !important;}.stk-adab677-container{display:flex !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-adab677-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-adab677-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d74d323\" id=\"anz-students-and-immigrants-drive-platform-adoption-in-australia-and-new-zealand\" data-block-id=\"d74d323\"><style>.stk-d74d323 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-d74d323 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-d74d323 .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\">ANZ: Students and Immigrants Drive Platform Adoption in Australia and New Zealand<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-755cb94\" data-block-id=\"755cb94\"><style>.stk-755cb94 {margin-bottom:19px !important;}.stk-755cb94 .stk-block-text__text{font-size:24px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-755cb94 .stk-block-text__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-755cb94 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\"><strong>Educational journeys fuel cross-cultural digital engagement and lifestyle content<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8226463\" data-block-id=\"8226463\"><style>.stk-8226463 {margin-bottom:19px !important;}.stk-8226463 .stk-block-text__text{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-8226463 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-8226463 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Across university campuses in Sydney and Melbourne, a distinctive digital ecosystem is emerging that bridges Eastern innovation with Western lifestyle. Unlike regions where tourism drives platform adoption, Australia and New Zealand&#8217;s integration is fundamentally about community, education, and cultural integration through diaspora networks.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list has-text-align-left has-text-color stk-block stk-20e80ef stk-block-background\" data-block-id=\"20e80ef\"><style>.stk-20e80ef .stk-block-icon-list-item__content{gap:10px !important;align-items:flex-start !important;}.stk-20e80ef {--stk-icon-list-column-count:1 !important;--stk-icon-list-row-gap:9px !important;--stk-icon-list-marker-color:#FFFFFF !important;background-color:#ffbf14 !important;overflow:hidden !important;}.stk-20e80ef ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-20e80ef ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(4px) !important;}.stk-20e80ef .stk-block-icon-list__group{margin-inline:0 auto !important;}.stk-20e80ef ul li, .stk-20e80ef ol li, .stk-20e80ef ul li span, .stk-20e80ef ol li span{font-size:20px !important;color:#FFFFFF !important;font-weight:bold !important;letter-spacing:0.2px !important;}.stk-20e80ef:before{background-color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-20e80ef ul li, .stk-20e80ef ol li, .stk-20e80ef ul li span, .stk-20e80ef ol li span{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-20e80ef .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-20e80ef {overflow:hidden !important;margin-left:-11px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-20e80ef\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M464 256A208 208 0 1 0 48 256a208 208 0 1 0 416 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm169.8-90.7c7.9-22.3 29.1-37.3 52.8-37.3h58.3c34.9 0 63.1 28.3 63.1 63.1c0 22.6-12.1 43.5-31.7 54.8L280 264.4c-.2 13-10.9 23.6-24 23.6c-13.3 0-24-10.7-24-24V250.5c0-8.6 4.6-16.5 12.1-20.8l44.3-25.4c4.7-2.7 7.6-7.7 7.6-13.1c0-8.4-6.8-15.1-15.1-15.1H222.6c-3.4 0-6.4 2.1-7.5 5.3l-.4 1.2c-4.4 12.5-18.2 19-30.6 14.6s-19-18.2-14.6-30.6l.4-1.2zM224 352a32 32 0 1 1 64 0 32 32 0 1 1 -64 0z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-32a2e67\" data-block-id=\"32a2e67\"><style>.stk-32a2e67 .stk-block-icon-list-item__text{color:#FFFFFF !important;font-weight:bold !important;}@media screen and (max-width: 767px){.stk-32a2e67 .stk-block-icon-list-item__text{font-size:14px !important;}}<\/style><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-20e80ef\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text has-text-color\">WeChat reaches 800,000 users in Australia and 40,000 in New Zealand, serving communities beyond tourists*<br><sup>*Data Source: World Population Review, 2025<\/sup><\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7367efe\" data-block-id=\"7367efe\"><style>.stk-7367efe .stk-block-icon-list-item__text{color:#FFFFFF !important;font-weight:bold !important;}@media screen and (max-width: 767px){.stk-7367efe .stk-block-icon-list-item__text{font-size:14px !important;}}<\/style><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-20e80ef\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text has-text-color\">Xiaohongshu data reveals 46.27% of Australian users classified as high-spending consumers*<br><sup>*Data Source: Xiaohongshu Internal Data, 2024<\/sup><\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-03052a5\" data-block-id=\"03052a5\"><style>.stk-03052a5 .stk-block-icon-list-item__text{color:#FFFFFF !important;font-weight:bold !important;}@media screen and (max-width: 767px){.stk-03052a5 .stk-block-icon-list-item__text{font-size:14px !important;}}<\/style><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-20e80ef\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text has-text-color\">Education emerges as platform integration catalyst, with terms like &#8220;UNSW&#8221; and &#8220;\u6fb3\u6d32\u7559\u5b66&#8221; featuring prominently<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-a61a6a4\" data-block-id=\"a61a6a4\"><style>.stk-a61a6a4 .stk-block-icon-list-item__text{color:#FFFFFF !important;font-weight:bold !important;}@media screen and (max-width: 767px){.stk-a61a6a4 .stk-block-icon-list-item__text{font-size:14px !important;}}<\/style><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-20e80ef\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text has-text-color\">Content shows balanced engagement with both Chinese brands and Australian retailers<\/span><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-has-top-separator stk-block stk-ec97874 is-style-default\" data-v=\"2\" data-block-id=\"ec97874\"><style>.stk-ec97874 {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;padding-top:130px !important;margin-top:-40px !important;margin-bottom:0px !important;}.stk-ec97874-container{padding-top:20px !important;padding-bottom:20px !important;}@media screen and (max-width: 767px){.stk-ec97874 {padding-top:70px !important;margin-top:0px !important;top:2px !important;bottom:-44px !important;}.stk-ec97874-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-separator stk-separator__top\"><div class=\"stk-separator__wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" class=\"stk-separator__layer-1\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><path d=\"M-10 210h1620V105.2H-10z\"><\/path><\/svg><\/div><\/div><div class=\"stk-content-align stk-ec97874-column alignwide stk-container stk-ec97874-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a2b6055\" data-v=\"4\" data-block-id=\"a2b6055\"><style>.stk-a2b6055 {align-self:center !important;}@media screen and (min-width: 768px){.stk-a2b6055 {flex:var(--stk-flex-grow, 1) 1 calc(66.666% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-a2b6055 {margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a2b6055-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a2b6055-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-89d29d7\" id=\"anz\" data-block-id=\"89d29d7\"><style>.stk-89d29d7 {margin-right:70px !important;margin-left:50px !important;}.stk-89d29d7 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;font-weight:normal !important;}@media screen and (max-width: 1023px){.stk-89d29d7 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-89d29d7 {margin-right:10px !important;margin-left:10px !important;}.stk-89d29d7 .stk-block-heading__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\">ANZ<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4144b1f\" data-block-id=\"4144b1f\"><style>.stk-4144b1f {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-4144b1f .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-4144b1f .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-4144b1f {padding-right:10px !important;padding-left:10px !important;}.stk-4144b1f .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>Integration vs. Adoption: The ANZ Difference<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-0cc4449\" data-block-id=\"0cc4449\"><style>.stk-0cc4449 {--stk-icon-list-icon-size:0px !important;margin-right:70px !important;margin-left:42px !important;}.stk-0cc4449 ul .stk-block-icon-list-item__content .stk--svg-wrapper{margin-right:0px !important;}.stk-0cc4449 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-0cc4449 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-0cc4449 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-0cc4449 ul li, .stk-0cc4449 ol li, .stk-0cc4449 ul li span, .stk-0cc4449 ol li span{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-0cc4449 ul li, .stk-0cc4449 ol li, .stk-0cc4449 ul li span, .stk-0cc4449 ol li span{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-0cc4449 ul li, .stk-0cc4449 ol li, .stk-0cc4449 ul li span, .stk-0cc4449 ol li span{font-size:14px !important;}.stk-0cc4449 {margin-right:0px !important;margin-left:0px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-0cc4449\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-ba673ed\" data-block-id=\"ba673ed\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-0cc4449\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">The ANZ region demonstrates a distinctive ecosystem that blends Chinese digital innovation with Australian lifestyle and educational experiences. Unlike markets focused on tourism or commerce, ANZ&#8217;s relationship with Chinese platforms centers on education, community, and bicultural identity. This creates engagement patterns where platforms serve as bridges between worlds rather than as imported conveniences.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-016104d\" data-block-id=\"016104d\"><style>.stk-016104d {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-016104d .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-016104d .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-016104d {padding-right:10px !important;padding-left:10px !important;}.stk-016104d .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>Education as the Central Connector<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-ded3d83\" data-block-id=\"ded3d83\"><style>.stk-ded3d83 {--stk-icon-list-icon-size:0px !important;margin-right:70px !important;margin-left:42px !important;}.stk-ded3d83 ul .stk-block-icon-list-item__content .stk--svg-wrapper{margin-right:0px !important;}.stk-ded3d83 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-ded3d83 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-ded3d83 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-ded3d83 ul li, .stk-ded3d83 ol li, .stk-ded3d83 ul li span, .stk-ded3d83 ol li span{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-ded3d83 ul li, .stk-ded3d83 ol li, .stk-ded3d83 ul li span, .stk-ded3d83 ol li span{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-ded3d83 ul li, .stk-ded3d83 ol li, .stk-ded3d83 ul li span, .stk-ded3d83 ol li span{font-size:14px !important;}.stk-ded3d83 {margin-right:0px !important;margin-left:0px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-ded3d83\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-6be2473\" data-block-id=\"6be2473\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-ded3d83\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Xiaohongshu&#8217;s Australian user patterns reveal education as the primary driver of engagement. Terms like &#8220;UNSW&#8221; and &#8220;\u7559\u5b66&#8221; (study abroad) appear prominently in content, indicating a user base of students and education-focused families creating practical information and cultural expression. Keywords like &#8220;\u6fb3\u5927\u5229\u4e9a\u7559\u5b66&#8221; (Australian study abroad) dominate engagement, reflecting how educational journeys shape digital content and communities.<br><br>This education-centered usage creates unique content patterns that serve both newcomers navigating unfamiliar systems and established community members building bicultural lives. The content ranges from practical guides for new students to sophisticated lifestyle content that blends Chinese and Australian cultural elements.<\/span><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-972e06c\" data-v=\"4\" data-block-id=\"972e06c\"><style>.stk-972e06c {align-self:center !important;}@media screen and (min-width: 768px){.stk-972e06c {flex:var(--stk-flex-grow, 1) 1 calc(33.334% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-972e06c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-972e06c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-3e505ba\" data-block-id=\"3e505ba\"><style>.stk-3e505ba {border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;box-shadow:none !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-3e505ba .stk-img-wrapper{width:100% !important;filter:drop-shadow(0px 0 1px #78787880) !important;}.stk-3e505ba .stk-img-wrapper img{border-radius:6px !important;}@media screen and (max-width: 767px){.stk-3e505ba {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;padding-top:58px !important;padding-right:10px !important;padding-bottom:11px !important;padding-left:10px !important;bottom:36px !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-0px 0 1px #78787880\"><img decoding=\"async\" class=\"stk-img wp-image-1380 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-34-1024x819.png\" width=\"1024\" height=\"819\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-34-1024x819.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-34-300x240.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-34-768x614.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-34.png 1350w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/819;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-block stk-d7e0192 is-style-default\" data-v=\"2\" data-block-id=\"d7e0192\"><style>.stk-d7e0192 {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-d7e0192-container{padding-top:20px !important;padding-bottom:20px !important;}@media screen and (max-width: 767px){.stk-d7e0192 {margin-bottom:0px !important;top:2px !important;bottom:-44px !important;}.stk-d7e0192-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-content-align stk-d7e0192-column alignwide stk-container stk-d7e0192-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-51f9b28\" data-v=\"4\" data-block-id=\"51f9b28\"><style>.stk-51f9b28 {align-self:center !important;}@media screen and (min-width: 768px){.stk-51f9b28 {flex:var(--stk-flex-grow, 1) 1 calc(66.666% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-51f9b28 {margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-51f9b28-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-51f9b28-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d4a3ce7\" data-block-id=\"d4a3ce7\"><style>.stk-d4a3ce7 {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-d4a3ce7 .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-d4a3ce7 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-d4a3ce7 {padding-right:10px !important;padding-left:10px !important;}.stk-d4a3ce7 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>Bicultural Digital Navigation<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-67c8663\" data-block-id=\"67c8663\"><style>.stk-67c8663 {--stk-icon-list-icon-size:0px !important;margin-right:70px !important;margin-left:42px !important;}.stk-67c8663 ul .stk-block-icon-list-item__content .stk--svg-wrapper{margin-right:0px !important;}.stk-67c8663 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-67c8663 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-67c8663 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-67c8663 ul li, .stk-67c8663 ol li, .stk-67c8663 ul li span, .stk-67c8663 ol li span{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-67c8663 ul li, .stk-67c8663 ol li, .stk-67c8663 ul li span, .stk-67c8663 ol li span{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-67c8663 ul li, .stk-67c8663 ol li, .stk-67c8663 ul li span, .stk-67c8663 ol li span{font-size:14px !important;}.stk-67c8663 {margin-right:0px !important;margin-left:0px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-67c8663\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-06a3451\" data-block-id=\"06a3451\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-67c8663\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">What truly distinguishes ANZ from other regions is the balanced engagement with both heritage and local culture. Xiaohongshu keyword data reveals terms related to Australian retailers like &#8220;Coles&#8221; appearing alongside Chinese services like &#8220;HungryPanda,&#8221;* reflecting users who navigate between worlds rather than residing exclusively in digital enclaves.<br><br><sup>*Data Source: Xiaohongshu Internal Data, 2024<\/sup><br><br>WeChat serves as the central communication hub for this bicultural navigation, with approximately 800,000 users in Australia and 40,000 in New Zealand*. Unlike tourist-focused usage elsewhere, these communities leverage the platform as a comprehensive ecosystem connecting them with local businesses, services adapted to their needs, and family across borders. For many users, it represents not a Chinese app used in Australia but a genuinely bicultural platform that reflects their lived experience navigating between worlds.<br><br><sup>*Data Source: World Population Review, 2025<\/sup><\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e35cf4d\" data-block-id=\"e35cf4d\"><style>.stk-e35cf4d {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-e35cf4d .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-e35cf4d .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-e35cf4d {padding-right:10px !important;padding-left:10px !important;}.stk-e35cf4d .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>High-Value Community Engagement<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-b8a89dd\" data-block-id=\"b8a89dd\"><style>.stk-b8a89dd {--stk-icon-list-icon-size:0px !important;margin-right:70px !important;margin-left:42px !important;}.stk-b8a89dd ul .stk-block-icon-list-item__content .stk--svg-wrapper{margin-right:0px !important;}.stk-b8a89dd .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-b8a89dd ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-b8a89dd ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-b8a89dd ul li, .stk-b8a89dd ol li, .stk-b8a89dd ul li span, .stk-b8a89dd ol li span{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-b8a89dd ul li, .stk-b8a89dd ol li, .stk-b8a89dd ul li span, .stk-b8a89dd ol li span{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-b8a89dd ul li, .stk-b8a89dd ol li, .stk-b8a89dd ul li span, .stk-b8a89dd ol li span{font-size:14px !important;}.stk-b8a89dd {margin-right:0px !important;margin-left:0px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-b8a89dd\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-73256a1\" data-block-id=\"73256a1\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-b8a89dd\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">The ANZ market demonstrates particularly valuable engagement metrics, with an impressive 46.27% of Xiaohongshu users classified as high-spending consumers \u2013 even higher than Singapore&#8217;s 36.33%*. This creates a lucrative market for integrated services that understand this hybrid consumer identity and can connect educational aspirations with lifestyle experiences.<br><br><sup>*Data Source: Xiaohongshu Internal Data, 2024<\/sup><br><br>Australia&#8217;s position as Trip.com&#8217;s 7th most popular flight destination globally underscores this community-driven engagement*. These aren&#8217;t merely vacation bookings but life journeys \u2013 family visits, educational opportunities, and business connections that sustain vibrant cross-cultural communities. The platform serves not just as a booking tool but as part of the educational and lifestyle journey that defines ANZ&#8217;s unique relationship with Chinese digital platforms.<br><br><sup>*Data Source: Trip.com Internal Data, 2024<\/sup><\/span><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f2a86cc\" data-v=\"4\" data-block-id=\"f2a86cc\"><style>.stk-f2a86cc {align-self:center !important;}@media screen and (min-width: 768px){.stk-f2a86cc {flex:var(--stk-flex-grow, 1) 1 calc(33.334% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f2a86cc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f2a86cc-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-19b2dd5\" data-block-id=\"19b2dd5\"><style>.stk-19b2dd5 {border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;box-shadow:none !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-19b2dd5 .stk-img-wrapper{width:100% !important;filter:drop-shadow(0px 0 1px #78787880) !important;}.stk-19b2dd5 .stk-img-wrapper img{border-radius:6px !important;}@media screen and (max-width: 767px){.stk-19b2dd5 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;padding-top:58px !important;padding-right:10px !important;padding-bottom:11px !important;padding-left:10px !important;bottom:36px !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-0px 0 1px #78787880\"><img decoding=\"async\" class=\"stk-img wp-image-1381 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-35-1024x819.png\" width=\"1024\" height=\"819\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-35-1024x819.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-35-300x240.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-35-768x614.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-35.png 1350w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/819;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-has-bottom-separator stk-block stk-7e15062 is-style-default\" data-v=\"2\" data-block-id=\"7e15062\"><style>.stk-7e15062 {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;padding-bottom:100px !important;margin-top:-58px !important;}.stk-7e15062-container{padding-top:20px !important;padding-bottom:20px !important;}@media screen and (max-width: 767px){.stk-7e15062 {margin-bottom:40px !important;top:2px !important;bottom:-44px !important;}.stk-7e15062-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-content-align stk-7e15062-column alignwide stk-container stk-7e15062-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dcc31ca\" data-v=\"4\" data-block-id=\"dcc31ca\"><style>.stk-dcc31ca {align-self:center !important;}@media screen and (min-width: 768px){.stk-dcc31ca {flex:var(--stk-flex-grow, 1) 1 calc(66.666% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-dcc31ca {margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dcc31ca-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dcc31ca-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-de7f323\" id=\"key-figure\" data-block-id=\"de7f323\"><style>.stk-de7f323 {margin-right:70px !important;margin-left:50px !important;}.stk-de7f323 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;font-weight:normal !important;}@media screen and (max-width: 1023px){.stk-de7f323 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-de7f323 {margin-right:10px !important;margin-left:0px !important;}.stk-de7f323 .stk-block-heading__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"> Key Figure<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-eceae98\" data-block-id=\"eceae98\"><style>.stk-eceae98 {margin-right:70px !important;margin-left:50px !important;}@media screen and (max-width: 767px){.stk-eceae98 {margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-eceae98-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7d553ff\" data-v=\"4\" data-block-id=\"7d553ff\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7d553ff-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7d553ff-inner-blocks\">\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-e1497ad\" data-block-id=\"e1497ad\"><style>.stk-e1497ad {margin-bottom:15px !important;}.stk-e1497ad .stk-block-count-up__text{color:#ffbf14 !important;}@media screen and (max-width: 767px){.stk-e1497ad .stk-block-count-up__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><div class=\"stk-block-count-up__text has-text-color\">46.27% High-Spending*<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8063c2d\" data-block-id=\"8063c2d\"><style>.stk-8063c2d {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-8063c2d .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-8063c2d .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-8063c2d {padding-right:10px !important;padding-left:10px !important;}.stk-8063c2d .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Proportion of Australian Xiaohongshu users classified as high-spending consumers, creating a premium opportunity for targeted marketing that understands bicultural consumer journeys.<br><br><sup>*Data Source: Xiaohongshu Internal Data, 2024<\/sup><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-14caf04\" data-v=\"4\" data-block-id=\"14caf04\"><style>.stk-14caf04 {align-self:center !important;}@media screen and (min-width: 768px){.stk-14caf04 {flex:var(--stk-flex-grow, 1) 1 calc(33.334% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-14caf04-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-14caf04-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ac8dbb2\" data-block-id=\"ac8dbb2\"><style>.stk-ac8dbb2 {border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;box-shadow:none !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-ac8dbb2 .stk-img-wrapper{width:100% !important;filter:drop-shadow(0px 0 1px #78787880) !important;}.stk-ac8dbb2 .stk-img-wrapper img{border-radius:6px !important;}@media screen and (max-width: 767px){.stk-ac8dbb2 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;padding-top:58px !important;padding-right:10px !important;padding-bottom:11px !important;padding-left:10px !important;bottom:36px !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-0px 0 1px #78787880\"><img decoding=\"async\" class=\"stk-img wp-image-1382 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-36-1024x819.png\" width=\"1024\" height=\"819\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-36-1024x819.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-36-300x240.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-36-768x614.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/ANZ-images-36.png 1350w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/819;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><div class=\"stk-separator stk-separator__bottom\"><div class=\"stk-separator__wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" class=\"stk-separator__layer-1\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><path d=\"M-10 210h1620V105.2H-10z\"><\/path><\/svg><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-call-to-action alignwide stk-block-call-to-action stk-block stk-9834c13 is-style-default\" data-v=\"2\" data-block-id=\"9834c13\"><style>.stk-9834c13 {align-items:center !important;margin-top:-80px !important;margin-bottom:0px !important;display:flex !important;}.stk-9834c13-container{background-color:#111111 !important;}.stk-9834c13-container:before{background-color:#111111 !important;}.stk-9834c13 .stk-block-call-to-action__content{padding-top:58px !important;}@media screen and (max-width: 767px){.stk-9834c13 {align-items:center !important;display:flex !important;}}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-9834c13-column alignwide stk-container stk-9834c13-container stk-hover-parent\"><div class=\"has-text-align-center has-text-align-left-mobile stk-block-content stk-inner-blocks stk-9834c13-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b74a008\" id=\"key-takeaway-for-brands\" data-block-id=\"b74a008\"><style>.stk-b74a008 {margin-top:-35px !important;}.stk-b74a008 .stk-block-heading__text{font-size:38px !important;color:#FFFFFF !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-b74a008 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-b74a008 .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-left\">Key Takeaway for Brands<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list has-text-align-left stk-block stk-374cd39\" data-block-id=\"374cd39\"><style>.stk-374cd39 {--stk-icon-list-row-gap:10px !important;--stk-icon-list-marker-color:#FFFFFF !important;}.stk-374cd39 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-374cd39 .stk-block-icon-list__group{margin-inline:0 auto !important;}.stk-374cd39 ul li, .stk-374cd39 ol li, .stk-374cd39 ul li span, .stk-374cd39 ol li span{font-size:20px !important;font-weight:bold !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-374cd39 ul li, .stk-374cd39 ol li, .stk-374cd39 ul li span, .stk-374cd39 ol li span{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-374cd39 {--stk-icon-list-row-gap:10px !important;}.stk-374cd39 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-374cd39 ul li, .stk-374cd39 ol li, .stk-374cd39 ul li span, .stk-374cd39 ol li span{font-size:14px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-374cd39\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M297.2 248.9C311.6 228.3 320 203.2 320 176c0-70.7-57.3-128-128-128S64 105.3 64 176c0 27.2 8.4 52.3 22.8 72.9c3.7 5.3 8.1 11.3 12.8 17.7l0 0c12.9 17.7 28.3 38.9 39.8 59.8c10.4 19 15.7 38.8 18.3 57.5H109c-2.2-12-5.9-23.7-11.8-34.5c-9.9-18-22.2-34.9-34.5-51.8l0 0 0 0c-5.2-7.1-10.4-14.2-15.4-21.4C27.6 247.9 16 213.3 16 176C16 78.8 94.8 0 192 0s176 78.8 176 176c0 37.3-11.6 71.9-31.4 100.3c-5 7.2-10.2 14.3-15.4 21.4l0 0 0 0c-12.3 16.8-24.6 33.7-34.5 51.8c-5.9 10.8-9.6 22.5-11.8 34.5H226.4c2.6-18.7 7.9-38.6 18.3-57.5c11.5-20.9 26.9-42.1 39.8-59.8l0 0 0 0 0 0c4.7-6.4 9-12.4 12.7-17.7zM192 128c-26.5 0-48 21.5-48 48c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-44.2 35.8-80 80-80c8.8 0 16 7.2 16 16s-7.2 16-16 16zm0 384c-44.2 0-80-35.8-80-80V416H272v16c0 44.2-35.8 80-80 80z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-e87c81f\" data-block-id=\"e87c81f\"><style>.stk-e87c81f .stk-block-icon-list-item__text{font-size:16px !important;color:#FFFFFF !important;}@media screen and (max-width: 1023px){.stk-e87c81f .stk-block-icon-list-item__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-e87c81f .stk-block-icon-list-item__text{font-size:14px !important;letter-spacing:0.2px !important;}}<\/style><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-374cd39\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text has-text-color\"><span style=\"color: #FFFFFF;\" class=\"stk-highlight\">Australia and New Zealand tell a fundamentally different story of platform integration &#8211; one driven by education and bicultural identity rather than tourism. With 46.27% of Australian Xiaohongshu users classified as high-spending consumers*, the opportunity transcends visitor spending. The appearance of terms like &#8220;UNSW&#8221; alongside &#8220;\u6fb3\u6d32\u751f\u6d3b&#8221; reflects communities navigating between worlds. <\/span><br><span style=\"color: #FFFFFF;\" class=\"stk-highlight\"><sup>*Data Source: Xiaohongshu Internal Data, 2024<\/sup><\/span><\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-a413057\" data-block-id=\"a413057\"><style>.stk-a413057 .stk-block-icon-list-item__text{font-size:16px !important;}@media screen and (max-width: 1023px){.stk-a413057 .stk-block-icon-list-item__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-a413057 .stk-block-icon-list-item__text{font-size:14px !important;letter-spacing:0.2px !important;}}<\/style><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-374cd39\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><span style=\"color: #FFFFFF;\" class=\"stk-highlight\">Successful strategies must acknowledge this dual identity, helping users integrate Australian and Chinese experiences rather than choosing between them. The brands that will win recognize these aren&#8217;t tourist experiences but lived realities.<\/span><\/span><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-940ea7a\" data-block-id=\"940ea7a\"><style>.stk-940ea7a {margin-top:-2px !important;margin-bottom:10px !important;}@media screen and (max-width: 767px){.stk-940ea7a {margin-top:0px !important;margin-bottom:10px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-940ea7a-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8c06f16\" data-v=\"4\" data-block-id=\"8c06f16\"><style>.stk-8c06f16 {overflow:hidden !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8c06f16-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8c06f16-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5ad1911\" id=\"regional-news\" data-block-id=\"5ad1911\"><style>.stk-5ad1911 {margin-top:90px !important;margin-bottom:15px !important;}.stk-5ad1911 .stk-block-heading__text{font-size:48px !important;color:#ffbf14 !important;font-weight:normal !important;}@media screen and (max-width: 1023px){.stk-5ad1911 .stk-block-heading__text{font-size:48px !important;}}@media screen and (max-width: 767px){.stk-5ad1911 .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-center\">REGIONAL NEWS<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4b43ec1\" data-block-id=\"4b43ec1\"><style>.stk-4b43ec1 {overflow:hidden !important;}.stk-4b43ec1 .stk-block-text__text{color:#2a405b !important;}@media screen and (max-width: 767px){.stk-4b43ec1 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\">The Global Playbook: Regional Insights &amp; Trends<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--hide-mobile stk--is-slide stk--infinite-scroll stk--arrows-outside stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-35e3cdc\" data-slides-to-show=\"\" data-block-id=\"35e3cdc\"><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-35e3cdc-column alignwide\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5ed05bf\" data-v=\"4\" data-block-id=\"5ed05bf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5ed05bf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5ed05bf-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2e5d20d\" data-block-id=\"2e5d20d\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2e5d20d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c853188\" data-v=\"4\" data-block-id=\"c853188\"><style>@media screen and (min-width: 768px){.stk-c853188 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c853188-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c853188-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-e7a41de is-style-default\" data-v=\"2\" data-block-id=\"e7a41de\"><style>.stk-e7a41de .stk-block-card__image{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-e7a41de .stk-block-card__image{height:auto !important;}}@media screen and (max-width: 767px){.stk-e7a41de .stk-block-card__image{height:auto !important;}}<\/style><div class=\"stk--no-padding stk-container stk-e7a41de-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-323 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20-150x150.png 150w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20-200x200.png 200w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20-400x400.png 400w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20-450x450.png 450w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-e7a41de-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-891e2b9\" id=\"mena\" data-block-id=\"891e2b9\"><h2 class=\"stk-block-heading__text\">MENA<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e23cf22\" data-block-id=\"e23cf22\"><style>.stk-e23cf22 .stk-block-text__text{font-size:18px !important;font-style:normal !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-e23cf22 .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">Strong WeChat &amp; Douyin adoption, driven by China-MENA trade ties<\/p><\/div>\n<\/div><\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/region-mena\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3484f1a\" data-v=\"4\" data-block-id=\"3484f1a\"><style>@media screen and (min-width: 768px){.stk-3484f1a {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3484f1a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3484f1a-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-fed4554 is-style-default\" data-v=\"2\" data-block-id=\"fed4554\"><style>.stk-fed4554 .stk-block-card__image{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-fed4554 .stk-block-card__image{height:auto !important;}}@media screen and (max-width: 767px){.stk-fed4554 .stk-block-card__image{height:auto !important;}}<\/style><div class=\"stk--no-padding stk-container stk-fed4554-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-322 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21-150x150.png 150w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21-200x200.png 200w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21-400x400.png 400w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21-450x450.png 450w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-fed4554-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7f61329\" id=\"apac\" data-block-id=\"7f61329\"><h2 class=\"stk-block-heading__text\">APAC<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6afb317\" data-block-id=\"6afb317\"><style>.stk-6afb317 .stk-block-text__text{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-6afb317 .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">Chinese brands expanding into Japan, Korea, Hong Kong SAR via social commerce<\/p><\/div>\n<\/div><\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/region-apac\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-17a119b\" data-v=\"4\" data-block-id=\"17a119b\"><style>@media screen and (min-width: 768px){.stk-17a119b {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-17a119b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-17a119b-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-08b1d2f is-style-default\" data-v=\"2\" data-block-id=\"08b1d2f\"><style>.stk-08b1d2f .stk-block-card__image{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-08b1d2f .stk-block-card__image{height:auto !important;}}@media screen and (max-width: 767px){.stk-08b1d2f .stk-block-card__image{height:auto !important;}}<\/style><div class=\"stk--no-padding stk-container stk-08b1d2f-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-321 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22-150x150.png 150w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22-200x200.png 200w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22-400x400.png 400w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22-450x450.png 450w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-08b1d2f-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a81558f\" id=\"sea\" data-block-id=\"a81558f\"><h2 class=\"stk-block-heading__text\">SEA<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a742975\" data-block-id=\"a742975\"><style>.stk-a742975 .stk-block-text__text{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-a742975 .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">Exponential growth in cross-border e-commerce via WeChat, Douyin &amp; Xiaohongshu<\/p><\/div>\n<\/div><\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/region-sea\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-30f9b1c\" data-v=\"4\" data-block-id=\"30f9b1c\"><style>@media screen and (min-width: 768px){.stk-30f9b1c {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-30f9b1c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-30f9b1c-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-82b5b77 is-style-default\" data-v=\"2\" data-block-id=\"82b5b77\"><style>.stk-82b5b77 .stk-block-card__image{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-82b5b77 .stk-block-card__image{height:auto !important;}}@media screen and (max-width: 767px){.stk-82b5b77 .stk-block-card__image{height:auto !important;}}<\/style><div class=\"stk--no-padding stk-container stk-82b5b77-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-324 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-150x150.png 150w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-200x200.png 200w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-400x400.png 400w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-450x450.png 450w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-82b5b77-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c031cbf\" id=\"anz\" data-block-id=\"c031cbf\"><h2 class=\"stk-block-heading__text\">ANZ<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-61c49b3\" data-block-id=\"61c49b3\"><style>.stk-61c49b3 .stk-block-text__text{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-61c49b3 .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">Large Chinese diaspora fuels demand for e-commerce &amp; lifestyle content<\/p><\/div>\n<\/div><\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/region-anz\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cfc8b8d\" data-v=\"4\" data-block-id=\"cfc8b8d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cfc8b8d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cfc8b8d-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6a6874f\" data-block-id=\"6a6874f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6a6874f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c5c3a7f\" data-v=\"4\" data-block-id=\"c5c3a7f\"><style>@media screen and (min-width: 768px){.stk-c5c3a7f {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c5c3a7f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c5c3a7f-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-dcd32a0 is-style-default\" data-v=\"2\" data-block-id=\"dcd32a0\"><style>.stk-dcd32a0 .stk-block-card__image{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-dcd32a0 .stk-block-card__image{height:auto !important;}}@media screen and (max-width: 767px){.stk-dcd32a0 .stk-block-card__image{height:auto !important;}}<\/style><div class=\"stk--no-padding stk-container stk-dcd32a0-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-320 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23-150x150.png 150w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23-200x200.png 200w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23-400x400.png 400w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23-450x450.png 450w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-dcd32a0-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5763433\" id=\"europe\" data-block-id=\"5763433\"><h2 class=\"stk-block-heading__text\">EUROPE<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bef79cb\" data-block-id=\"bef79cb\"><style>.stk-bef79cb .stk-block-text__text{font-size:17px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-bef79cb .stk-block-text__text{font-size:17px !important;}}<\/style><p class=\"stk-block-text__text\">Growing engagement with Chinese platforms for luxury shopping &amp; cultural exchange<\/p><\/div>\n<\/div><\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/region-europe\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ff99004\" data-v=\"4\" data-block-id=\"ff99004\"><style>@media screen and (min-width: 768px){.stk-ff99004 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ff99004-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ff99004-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d98e8fc\" data-v=\"4\" data-block-id=\"d98e8fc\"><style>@media screen and (min-width: 768px){.stk-d98e8fc {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d98e8fc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d98e8fc-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-32c16e6\" data-v=\"4\" data-block-id=\"32c16e6\"><style>@media screen and (min-width: 768px){.stk-32c16e6 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-32c16e6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-32c16e6-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--hide-desktop stk--hide-tablet stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-bd077e8\" data-slides-to-show=\"\" data-block-id=\"bd077e8\"><style>@media screen and (max-width: 767px){.stk-bd077e8 {--slides-to-show:2 !important;top:20px !important;}}<\/style><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks has-text-align-center-mobile stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-bd077e8-column alignwide\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-841c85e\" data-v=\"4\" data-block-id=\"841c85e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-841c85e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-841c85e-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-9ac8f80 is-style-default\" data-v=\"2\" data-block-id=\"9ac8f80\"><style>@media screen and (max-width: 767px){.stk-9ac8f80 .stk-block-card__image{height:150px !important;}}<\/style><div class=\"stk--no-padding stk-container stk-9ac8f80-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-323 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20-150x150.png\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20-150x150.png 150w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20-200x200.png 200w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20-400x400.png 400w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20-450x450.png 450w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-20.png 500w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-9ac8f80-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9b44ba0\" id=\"mena\" data-block-id=\"9b44ba0\"><style>@media screen and (max-width: 767px){.stk-9b44ba0 .stk-block-heading__text{font-size:22px !important;}}<\/style><h2 class=\"stk-block-heading__text\">MENA<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8bf467d\" data-block-id=\"8bf467d\"><style>@media screen and (max-width: 767px){.stk-8bf467d .stk-block-text__text{font-size:12px !important;}}<\/style><p class=\"stk-block-text__text\">Strong WeChat &amp; Douyin adoption, driven by China-MENA trade ties<\/p><\/div>\n<\/div><\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/region-mena\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-43cac44\" data-v=\"4\" data-block-id=\"43cac44\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-43cac44-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-43cac44-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-d5bb93d is-style-default\" data-v=\"2\" data-block-id=\"d5bb93d\"><style>@media screen and (max-width: 767px){.stk-d5bb93d .stk-block-card__image{height:150px !important;}}<\/style><div class=\"stk--no-padding stk-container stk-d5bb93d-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-322 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21-150x150.png\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21-150x150.png 150w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21-200x200.png 200w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21-400x400.png 400w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21-450x450.png 450w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-21.png 500w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-d5bb93d-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-041c9cd\" id=\"apac\" data-block-id=\"041c9cd\"><style>@media screen and (max-width: 767px){.stk-041c9cd .stk-block-heading__text{font-size:22px !important;}}<\/style><h2 class=\"stk-block-heading__text\">APAC<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-135452a\" data-block-id=\"135452a\"><style>@media screen and (max-width: 767px){.stk-135452a .stk-block-text__text{font-size:12px !important;}}<\/style><p class=\"stk-block-text__text\">Chinese brands expanding into Japan, Korea, Hong Kong SAR via social commerce<\/p><\/div>\n<\/div><\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/region-apac\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-51633f1\" data-v=\"4\" data-block-id=\"51633f1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-51633f1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-51633f1-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-e3adfd5 is-style-default\" data-v=\"2\" data-block-id=\"e3adfd5\"><style>@media screen and (max-width: 767px){.stk-e3adfd5 .stk-block-card__image{aspect-ratio:1\/1 !important;height:150px !important;}}<\/style><div class=\"stk--no-padding stk-container stk-e3adfd5-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-321 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22-150x150.png\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22-150x150.png 150w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22-200x200.png 200w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22-400x400.png 400w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22-450x450.png 450w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-22.png 500w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-e3adfd5-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d96f2a4\" id=\"sea\" data-block-id=\"d96f2a4\"><style>@media screen and (max-width: 767px){.stk-d96f2a4 .stk-block-heading__text{font-size:22px !important;}}<\/style><h2 class=\"stk-block-heading__text\">SEA<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-675f8b0\" data-block-id=\"675f8b0\"><style>@media screen and (max-width: 767px){.stk-675f8b0 .stk-block-text__text{font-size:12px !important;}}<\/style><p class=\"stk-block-text__text\">Exponential growth in cross-border e-commerce via WeChat, Douyin &amp; Xiaohongshu<\/p><\/div>\n<\/div><\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/region-sea\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-16272d3\" data-v=\"4\" data-block-id=\"16272d3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-16272d3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-16272d3-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-f4b3cc7 is-style-default\" data-v=\"2\" data-block-id=\"f4b3cc7\"><style>@media screen and (max-width: 767px){.stk-f4b3cc7 .stk-block-card__image{height:150px !important;}}<\/style><div class=\"stk--no-padding stk-container stk-f4b3cc7-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-324 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-150x150.png\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-150x150.png 150w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-200x200.png 200w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-400x400.png 400w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19-450x450.png 450w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-19.png 500w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-f4b3cc7-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1bfecd6\" id=\"anz\" data-block-id=\"1bfecd6\"><style>@media screen and (max-width: 767px){.stk-1bfecd6 .stk-block-heading__text{font-size:22px !important;}}<\/style><h2 class=\"stk-block-heading__text\">ANZ<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e79a7c2\" data-block-id=\"e79a7c2\"><style>@media screen and (max-width: 767px){.stk-e79a7c2 .stk-block-text__text{font-size:12px !important;}}<\/style><p class=\"stk-block-text__text\">Large Chinese diaspora fuels demand for e-commerce &amp; lifestyle content<\/p><\/div>\n<\/div><\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/region-anz\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-26a9c25\" data-v=\"4\" data-block-id=\"26a9c25\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-26a9c25-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-26a9c25-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-9529815 is-style-default\" data-v=\"2\" data-block-id=\"9529815\"><style>@media screen and (max-width: 767px){.stk-9529815 .stk-block-card__image{height:150px !important;}}<\/style><div class=\"stk--no-padding stk-container stk-9529815-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-320 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23-150x150.png\" width=\"150\" height=\"150\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23-150x150.png 150w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23-200x200.png 200w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23-400x400.png 400w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23-450x450.png 450w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/regions-23.png 500w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-9529815-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-704b9cf\" id=\"europe\" data-block-id=\"704b9cf\"><style>@media screen and (max-width: 767px){.stk-704b9cf .stk-block-heading__text{font-size:22px !important;}}<\/style><h2 class=\"stk-block-heading__text\">EUROPE<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-282d310\" data-block-id=\"282d310\"><style>@media screen and (max-width: 767px){.stk-282d310 .stk-block-text__text{font-size:12px !important;}}<\/style><p class=\"stk-block-text__text\">Growing engagement with Chinese platforms for luxury shopping &amp; cultural exchange<\/p><\/div>\n<\/div><\/div><a class=\"stk-link stk-block-link stk--transparent-overlay\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/region-europe\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ANZ: Students and Immigrants Drive Platform Adoption in Australia and New Zealand Educational journeys fuel cross-cultural digital engagement and lifestyle content Across university campuses in Sydney and Melbourne, a distinctive digital ecosystem is emerging that bridges Eastern innovation with Western lifestyle. 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