{"id":2188,"date":"2025-05-02T19:16:23","date_gmt":"2025-05-02T11:16:23","guid":{"rendered":"https:\/\/www.eternityx.com\/global-knowledge-hub\/?page_id=2188"},"modified":"2025-06-03T16:25:16","modified_gmt":"2025-06-03T08:25:16","slug":"confidence-in-the-chaos-why-consumers-keep-spending-when-the-world-shakes","status":"publish","type":"page","link":"https:\/\/www.eternityx.com\/global-knowledge-hub\/confidence-in-the-chaos-why-consumers-keep-spending-when-the-world-shakes\/","title":{"rendered":"Confidence in the Chaos: Why Consumers Keep Spending When the World Shakes"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-60086cd\" data-block-id=\"60086cd\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-60086cd-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2493414\" data-v=\"4\" data-block-id=\"2493414\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2493414-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2493414-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d94ddb7\" data-block-id=\"d94ddb7\"><style>.stk-d94ddb7 .stk-img-wrapper{aspect-ratio:4\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-d94ddb7 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-d94ddb7 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-2433 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_banner-3.png\" width=\"1920\" height=\"480\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_banner-3.png 1920w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_banner-3-300x75.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_banner-3-1024x256.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_banner-3-768x192.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_banner-3-1536x384.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/480;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-7582e52\" data-block-id=\"7582e52\"><style>.stk-7582e52 {padding-top:35px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important;margin-bottom:0px !important;}.stk-7582e52 > .stk-separator__top .stk-separator__wrapper{height:60px !important;}.stk-7582e52 > .stk-separator__bottom .stk-separator__wrapper{height:30px !important;}@media screen and (max-width: 767px){.stk-7582e52 {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-bottom:24px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7582e52-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b405c3d\" data-v=\"4\" data-block-id=\"b405c3d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b405c3d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b405c3d-inner-blocks\">\n<div class=\"wp-block-stackable-heading alignwide stk-block-heading stk-block-heading--v2 stk-block stk-d74d323\" id=\"confidence-in-the-chaos-br-why-consumers-keep-spending-when-the-world-shakes\" data-block-id=\"d74d323\"><style>.stk-d74d323 {margin-right:0px !important;}.stk-d74d323 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-d74d323 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-d74d323 .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-left\">Confidence in the Chaos: <br>Why Consumers Keep Spending When the World Shakes<\/h2><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-d46c17b\" data-block-id=\"d46c17b\"><style>.stk-d46c17b {padding-top:35px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important;margin-bottom:0px !important;}.stk-d46c17b > .stk-separator__top .stk-separator__wrapper{height:60px !important;}.stk-d46c17b > .stk-separator__bottom .stk-separator__wrapper{height:30px !important;}@media screen and (max-width: 767px){.stk-d46c17b {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d46c17b-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8f6bd20\" data-v=\"4\" data-block-id=\"8f6bd20\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8f6bd20-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8f6bd20-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-344c945\" data-block-id=\"344c945\"><style>.stk-344c945 {column-count:1 !important;max-width:1500px !important;min-width:auto !important;}.stk-344c945 .stk-block-text__text{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-344c945 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-344c945 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">In a world where tariff wars, inflation surges, and geopolitical instability dominate headlines, one trend defies the narrative of gloom: consumer spending\u2014particularly on travel\u2014remains robust. What\u2019s fueling this phenomenon? And what does it mean for brands aiming to connect with today\u2019s high-intent audiences.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8dc4cb1\" data-block-id=\"8dc4cb1\"><style>.stk-8dc4cb1 .stk-block-text__text{font-size:20px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-8dc4cb1 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-8dc4cb1 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">According to the latest data research by EternityX<sup>1<\/sup> on the past quarters\u2019 travel trends &#8211; &nbsp;markets like China, Malaysia, and Taiwan have demonstrated surprisingly resilient consumer confidence in 2025 &#8211; even amidst a storm of escalating trade tensions and economic policy shifts<sup>2<\/sup>. Despite a baseline 10% U.S. tariff on Chinese imports and retaliatory duties climbing as high as 245%, Chinese consumers are not retreating, they\u2019re recalibrating.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-4f1c041\" data-block-id=\"4f1c041\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-2421 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_p1-4.png\" width=\"1920\" height=\"1080\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_p1-4.png 1920w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_p1-4-300x169.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_p1-4-1024x576.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_p1-4-768x432.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/05\/blog1_250502_p1-4-1536x864.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-has-top-separator stk-block stk-ec97874 is-style-default\" data-v=\"2\" data-block-id=\"ec97874\"><style>.stk-ec97874 {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;padding-top:130px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-ec97874-container{padding-top:20px !important;padding-bottom:20px !important;}@media screen and (max-width: 767px){.stk-ec97874 {padding-top:58px !important;margin-bottom:0px !important;top:2px !important;bottom:-44px !important;}.stk-ec97874-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-separator stk-separator__top\"><div class=\"stk-separator__wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" class=\"stk-separator__layer-1\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><path d=\"M-10 210h1620V105.2H-10z\"><\/path><\/svg><\/div><\/div><div class=\"stk-content-align stk-ec97874-column alignwide stk-container stk-ec97874-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a2b6055\" data-v=\"4\" data-block-id=\"a2b6055\"><style>.stk-a2b6055 {align-self:center !important;}@media screen and (max-width: 767px){.stk-a2b6055 {margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a2b6055-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a2b6055-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7ff6ea9 is-style-default\" id=\"strong-cautious-optimism-not-panic-strong\" data-block-id=\"7ff6ea9\"><style>.stk-7ff6ea9 {padding-left:50px !important;}@media screen and (max-width: 767px){.stk-7ff6ea9 {padding-left:10px !important;}}<\/style><h3 class=\"stk-block-heading__text\"><strong>Cautious Optimism, Not Panic<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-97a22b9\" data-block-id=\"97a22b9\"><style>.stk-97a22b9 {padding-right:70px !important;padding-left:50px !important;}.stk-97a22b9 .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-97a22b9 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-97a22b9 {padding-right:10px !important;padding-left:10px !important;}.stk-97a22b9 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">What\u2019s notable is the emergence of what experts\u2019 term &#8220;cautious optimism.&#8221; In China, consumer confidence has ticked upwards, even as tariffs and inflation threaten everyday purchasing power. Rather than a wholesale pullback, consumers are becoming more selective, investing in experiences and emotional value over material goods.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5793921 is-style-default\" id=\"strong-travel-as-a-counter-cycle-investment-strong\" data-block-id=\"5793921\"><style>.stk-5793921 {padding-left:50px !important;}@media screen and (max-width: 767px){.stk-5793921 {padding-left:10px !important;}}<\/style><h3 class=\"stk-block-heading__text\"><strong>Travel as a Counter-Cycle Investment<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6093fc6\" data-block-id=\"6093fc6\"><style>.stk-6093fc6 {padding-right:70px !important;padding-left:50px !important;}.stk-6093fc6 .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-6093fc6 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-6093fc6 {padding-right:10px !important;padding-left:10px !important;}.stk-6093fc6 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">One of the clearest reflections of this optimism is the resurgence of global travel. As the UNWTO reports<sup>3<\/sup>, international tourism receipts reached US$1.6 trillion in 2024\u2014a 3% increase over 2023, despite ongoing economic headwinds. Travel is not just rebounding; it\u2019s accelerating. It signals a consumer psyche that prioritizes escape, exploration, and joy in moments of uncertainty. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-fbcd230 is-style-default\" id=\"strong-implications-for-brands-strong\" data-block-id=\"fbcd230\"><style>.stk-fbcd230 {padding-left:50px !important;}@media screen and (max-width: 767px){.stk-fbcd230 {padding-left:10px !important;}}<\/style><h3 class=\"stk-block-heading__text\"><strong>Implications for Brands<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4aab13b\" data-block-id=\"4aab13b\"><style>.stk-4aab13b {padding-right:70px !important;padding-left:50px !important;}.stk-4aab13b .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-4aab13b .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-4aab13b {padding-right:10px !important;padding-left:10px !important;}.stk-4aab13b .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">This resilience offers a unique opportunity for advertisers. Rather than retreating with the markets, brands must lean into emotional connection, targeting consumers who are choosing to spend on things that matter to them. Digital travel ads\u2014already comprising 78% of total travel ad spend\u2014offer high engagement, especially when personalised to intent<sup>4<\/sup>.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-block stk-b56ee48 is-style-default\" data-v=\"2\" data-block-id=\"b56ee48\"><style>.stk-b56ee48 {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;padding-top:0px !important;margin-bottom:0px !important;}.stk-b56ee48-container{padding-top:20px !important;padding-right:0px !important;padding-bottom:20px !important;padding-left:0px !important;}@media screen and (max-width: 767px){.stk-b56ee48 {margin-bottom:40px !important;top:2px !important;bottom:-44px !important;}.stk-b56ee48-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-content-align stk-b56ee48-column alignwide stk-container stk-b56ee48-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-17093bf stk-block-background\" data-v=\"4\" data-block-id=\"17093bf\"><style>.stk-17093bf {background-color:#ffbf14 !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-17093bf:before{background-color:#ffbf14 !important;}@media screen and (max-width: 767px){.stk-17093bf {margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-17093bf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-17093bf-inner-blocks\">\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list has-text-align-left has-text-color stk-block stk-20e80ef\" data-block-id=\"20e80ef\"><style>.stk-20e80ef 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80z\"><\/path><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text has-text-color\"><span style=\"color: #111111;\" class=\"stk-highlight\">Final Thought<\/span><\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-30051e7\" data-block-id=\"30051e7\"><style>.stk-30051e7 {padding-right:70px !important;padding-left:50px !important;}.stk-30051e7 .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-30051e7 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-30051e7 {padding-right:10px !important;padding-left:10px !important;}.stk-30051e7 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><span style=\"color: #FFFFFF;\" class=\"stk-highlight\">When chaos rises at the top, it\u2019s the movement on the ground that defines recovery. The story of 2025 is not one of consumer withdrawal, but of emotional re-prioritisation. For brands, the mandate is clear: meet consumers where their optimism lives.<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-dd7fdcc\" data-block-id=\"dd7fdcc\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-dd7fdcc-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2b6e65b\" data-v=\"4\" data-block-id=\"2b6e65b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2b6e65b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2b6e65b-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-96212ae\" data-block-id=\"96212ae\"><style>.stk-96212ae {padding-right:64px !important;padding-left:64px !important;}.stk-96212ae .stk-block-text__text{font-size:16px !important;}@media screen and (max-width: 1023px){.stk-96212ae .stk-block-text__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-96212ae {padding-right:0px !important;padding-left:0px !important;}.stk-96212ae .stk-block-text__text{font-size:11px !important;}}<\/style><p class=\"stk-block-text__text\"><em><span style=\"color: #686868;\" class=\"stk-highlight\">Source: EternityX<em><span style=\"color: #686868;\" class=\"stk-highlight\"><sup>1<\/sup><\/span><\/em>, <em><span style=\"color: #686868;\" class=\"stk-highlight\">Trading Economics, IMF, Ipsos<\/span><\/em><sup>2<\/sup><\/span><\/em>, <em><span style=\"color: #686868;\" class=\"stk-highlight\">UNWTO World Tourism Barometer (Jan 2025)<sup>3<\/sup>, eMarketer<sup>4<\/sup>, WARC, China Daily, Skyscanner, McKinsey, American Express 2025 Global Travel Trends Report.<\/span><\/em><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-88ea420\" data-block-id=\"88ea420\"><style>.stk-88ea420 {margin-top:66px !important;margin-bottom:40px !important;top:56px !important;}@media screen and (max-width: 767px){.stk-88ea420 {margin-top:10px !important;margin-bottom:77px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88ea420-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fa7f8c8\" data-v=\"4\" data-block-id=\"fa7f8c8\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fa7f8c8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fa7f8c8-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-20b52cd\" id=\"chinese-media-ecosystem\" data-block-id=\"20b52cd\"><style>.stk-20b52cd {margin-bottom:10px !important;}.stk-20b52cd .stk-block-heading__text{font-size:48px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-20b52cd .stk-block-heading__text{font-size:48px !important;}}@media screen and (max-width: 767px){.stk-20b52cd .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-center\">CHINESE MEDIA ECOSYSTEM<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e7d02d8\" data-block-id=\"e7d02d8\"><style>.stk-e7d02d8 .stk-block-text__text{font-size:24px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-e7d02d8 .stk-block-text__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-e7d02d8 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\">Fast, Fragmented and Mobile-First<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--hide-mobile stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-1e3448a\" data-slides-to-show=\"1\" data-block-id=\"1e3448a\"><style>.stk-1e3448a {--slides-to-show:1 !important;--gap:63px !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;padding-top:41px !important;padding-bottom:10px !important;}.stk-1e3448a .stk-block-carousel__buttons{justify-content:space-between !important;}.stk-1e3448a .stk-block-carousel__dots{justify-content:center !important;}.stk-1e3448a > .stk-separator__top .stk-separator__wrapper{height:242px !important;}.stk-1e3448a > .stk-separator__top svg{filter:drop-shadow(0px 5px 10px #9999995a) !important;}.stk-1e3448a > .stk-separator__bottom{z-index:6 !important;}.stk-1e3448a > .stk-separator__bottom .stk-separator__wrapper{transform:scaleX(1.5) !important;height:335px !important;}.stk-1e3448a > .stk-separator__bottom svg{filter:drop-shadow(0px 5px 10px #9999995a) !important;}<\/style><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-1e3448a-column alignwide\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-00ebda5\" data-v=\"4\" data-block-id=\"00ebda5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-00ebda5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-00ebda5-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9474628\" data-block-id=\"9474628\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9474628-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7deff7a\" data-v=\"4\" data-block-id=\"7deff7a\"><style>@media screen and (min-width: 768px){.stk-7deff7a {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7deff7a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7deff7a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b5b3f47\" data-block-id=\"b5b3f47\"><style>.stk-b5b3f47 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-b5b3f47 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-b5b3f47 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-b5b3f47 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-wechat\/\" title=\"WeChat\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-181 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">WeChat<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-90ad94b\" data-v=\"4\" data-block-id=\"90ad94b\"><style>@media screen and (min-width: 768px){.stk-90ad94b {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-90ad94b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-90ad94b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-74209f2\" data-block-id=\"74209f2\"><style>.stk-74209f2 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-74209f2 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-74209f2 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-74209f2 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-xiaohongshu\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-182 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Xiaohongshu<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-30deabf\" data-v=\"4\" data-block-id=\"30deabf\"><style>@media screen and (min-width: 768px){.stk-30deabf {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-30deabf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-30deabf-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6cb218f\" data-block-id=\"6cb218f\"><style>.stk-6cb218f .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-6cb218f .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-6cb218f .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-6cb218f .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-alipay\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-183 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Alipay<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-33ff5fa\" data-v=\"4\" data-block-id=\"33ff5fa\"><style>@media screen and (min-width: 768px){.stk-33ff5fa {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-33ff5fa-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-33ff5fa-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2f456b8\" data-block-id=\"2f456b8\"><style>.stk-2f456b8 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-2f456b8 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-2f456b8 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-2f456b8 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-petal-ads\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-2058 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Petal ads<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9926001\" data-v=\"4\" data-block-id=\"9926001\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9926001-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9926001-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d92049c\" data-block-id=\"d92049c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d92049c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e47ac66\" data-v=\"4\" data-block-id=\"e47ac66\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e47ac66-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e47ac66-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-afe45b6\" data-block-id=\"afe45b6\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-afe45b6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-92e182b\" data-v=\"4\" data-block-id=\"92e182b\"><style>@media screen and (min-width: 768px){.stk-92e182b {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-92e182b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-92e182b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-053ab3d\" data-block-id=\"053ab3d\"><style>.stk-053ab3d .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-053ab3d .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-053ab3d .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-053ab3d .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-iqiyi\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-185 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">iQIYI<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c033640\" data-v=\"4\" data-block-id=\"c033640\"><style>@media screen and (min-width: 768px){.stk-c033640 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c033640-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c033640-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-81e92d3\" data-block-id=\"81e92d3\"><style>.stk-81e92d3 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-81e92d3 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-81e92d3 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-81e92d3 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-mafengwo\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-186 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Mafengwo<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f013ebf\" data-v=\"4\" data-block-id=\"f013ebf\"><style>@media screen and (min-width: 768px){.stk-f013ebf {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f013ebf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f013ebf-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2d8c232\" data-block-id=\"2d8c232\"><style>.stk-2d8c232 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-2d8c232 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-2d8c232 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-2d8c232 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-mangotv\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-187 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">MangoTV<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9444c08\" data-v=\"4\" data-block-id=\"9444c08\"><style>@media screen and (min-width: 768px){.stk-9444c08 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9444c08-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9444c08-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d0cdc3d\" data-block-id=\"d0cdc3d\"><style>.stk-d0cdc3d .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-d0cdc3d .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-d0cdc3d .stk-img-figcaption{font-size:18px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-tongcheng\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1217 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon.png\" width=\"414\" height=\"414\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon.png 414w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon-150x150.png 150w\" data-sizes=\"(max-width: 414px) 100vw, 414px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 414px; --smush-placeholder-aspect-ratio: 414\/414;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Tongcheng<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel stk-block-carousel stk--hide-desktop stk--hide-tablet stk--is-slide stk--arrows-outside stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-e889658\" data-slides-to-show=\"\" data-block-id=\"e889658\"><style>.stk-e889658 .stk-block-carousel__button{border-radius:40px !important;}@media screen and (max-width: 767px){.stk-e889658 {--slides-to-show:3 !important;--button-offset:0px !important;--button-width:9px !important;--button-height:40px !important;}}<\/style><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-e889658-column\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dccd20b\" data-v=\"4\" data-block-id=\"dccd20b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dccd20b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dccd20b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ad6e124\" data-block-id=\"ad6e124\"><style>.stk-ad6e124 .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-ad6e124 .stk-img-figcaption{font-size:10px !important;}.stk-ad6e124 .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-wechat\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-181 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">WeChat<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1a3bd9f\" data-v=\"4\" data-block-id=\"1a3bd9f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1a3bd9f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1a3bd9f-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-c2fb135\" data-block-id=\"c2fb135\"><style>.stk-c2fb135 .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-c2fb135 .stk-img-figcaption{font-size:10px !important;}.stk-c2fb135 .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-xiaohongshu\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-182 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Xiaohongshu<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e9d8bc2\" data-v=\"4\" data-block-id=\"e9d8bc2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e9d8bc2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e9d8bc2-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-03cd1be\" data-block-id=\"03cd1be\"><style>.stk-03cd1be .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-03cd1be .stk-img-figcaption{font-size:10px !important;}.stk-03cd1be .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-alipay\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-183 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Alipay<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3e55d98\" data-v=\"4\" data-block-id=\"3e55d98\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3e55d98-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3e55d98-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2b3c6a7\" data-block-id=\"2b3c6a7\"><style>.stk-2b3c6a7 .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-2b3c6a7 .stk-img-figcaption{font-size:10px !important;}.stk-2b3c6a7 .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-petal-ads\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-2058 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Petal Ads<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2783e22\" data-v=\"4\" data-block-id=\"2783e22\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2783e22-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2783e22-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f961892\" data-block-id=\"f961892\"><style>.stk-f961892 .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-f961892 .stk-img-figcaption{font-size:10px !important;}.stk-f961892 .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-iqiyi\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-185 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">iQIYI<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4271ef9\" data-v=\"4\" data-block-id=\"4271ef9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4271ef9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4271ef9-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-77e8b4a\" data-block-id=\"77e8b4a\"><style>.stk-77e8b4a .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-77e8b4a .stk-img-figcaption{font-size:10px !important;}.stk-77e8b4a .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-mafengwo\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-186 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Mafengwo<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c4e17ec\" data-v=\"4\" data-block-id=\"c4e17ec\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c4e17ec-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c4e17ec-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6c5e9ca\" data-block-id=\"6c5e9ca\"><style>.stk-6c5e9ca .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-6c5e9ca .stk-img-figcaption{font-size:10px !important;}.stk-6c5e9ca .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-mangotv\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-187 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">MangoTV<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9e8824a\" data-v=\"4\" data-block-id=\"9e8824a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9e8824a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9e8824a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-170ee4e\" data-block-id=\"170ee4e\"><style>.stk-170ee4e .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-170ee4e .stk-img-figcaption{font-size:10px !important;}.stk-170ee4e .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-tongcheng\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1217 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon.png\" width=\"414\" height=\"414\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon.png 414w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon-150x150.png 150w\" data-sizes=\"(max-width: 414px) 100vw, 414px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 414px; --smush-placeholder-aspect-ratio: 414\/414;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Tongcheng<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg 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101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Confidence in the Chaos: Why Consumers Keep Spending When the World Shakes In a world where tariff wars, inflation surges, and geopolitical instability dominate headlines, one trend defies the narrative of gloom: consumer spending\u2014particularly on travel\u2014remains robust. What\u2019s fueling this phenomenon? And what does it mean for brands aiming to connect with today\u2019s high-intent audiences. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-global-knowledge-hub","meta":{"footnotes":""},"class_list":["post-2188","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Confidence in the Chaos: Why Consumers Keep Spending When the World Shakes - Global Knowledge Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/confidence-in-the-chaos-why-consumers-keep-spending-when-the-world-shakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confidence in the Chaos: Why Consumers Keep Spending When the World Shakes - Global Knowledge Hub\" \/>\n<meta property=\"og:description\" content=\"Confidence in the Chaos: Why Consumers Keep Spending When the World Shakes In a world where tariff wars, inflation surges, and geopolitical instability dominate headlines, one trend defies the narrative of gloom: consumer spending\u2014particularly on travel\u2014remains robust. 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