{"id":3365,"date":"2026-08-17T18:21:28","date_gmt":"2026-08-17T10:21:28","guid":{"rendered":"https:\/\/www.eternityx.com\/global-knowledge-hub\/?page_id=3365"},"modified":"2026-08-24T14:55:37","modified_gmt":"2026-08-24T06:55:37","slug":"hot-topics-china-short-drama-marketing-guide","status":"publish","type":"page","link":"https:\/\/www.eternityx.com\/global-knowledge-hub\/hot-topics-china-short-drama-marketing-guide\/","title":{"rendered":"Short-Drama Marketing in China: How Brands Can Get Involved"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-60086cd\" data-block-id=\"60086cd\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-60086cd-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2493414\" data-v=\"4\" data-block-id=\"2493414\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2493414-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2493414-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d94ddb7\" data-block-id=\"d94ddb7\"><style>.stk-d94ddb7 .stk-img-wrapper{aspect-ratio:4\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-d94ddb7 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-d94ddb7 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3434 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-cover.png\" width=\"1920\" height=\"600\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-cover.png 1920w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-cover-300x94.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-cover-1024x320.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-cover-768x240.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-cover-1536x480.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/600;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-7582e52\" data-block-id=\"7582e52\"><style>.stk-7582e52 {padding-top:35px !important;padding-right:25px !important;padding-bottom:0px !important;padding-left:35px !important;}.stk-7582e52 > .stk-separator__top .stk-separator__wrapper{height:60px !important;}.stk-7582e52 > .stk-separator__bottom .stk-separator__wrapper{height:30px !important;}@media screen and (max-width: 767px){.stk-7582e52 {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7582e52-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b405c3d\" data-v=\"4\" data-block-id=\"b405c3d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b405c3d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b405c3d-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-dd476c8\" data-block-id=\"dd476c8\"><style>.stk-dd476c8 {margin-bottom:15px !important;}.stk-dd476c8-column{--stk-column-gap:48px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-dd476c8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0320358\" data-v=\"4\" data-block-id=\"0320358\"><style>.stk-0320358 {align-items:center !important;display:flex !important;}@media screen and (min-width: 768px){.stk-0320358 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0320358-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0320358-inner-blocks\">\n<div class=\"wp-block-stackable-image aligncenter stk-block-image has-text-align-left stk-block stk-611bbc1\" data-block-id=\"611bbc1\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3478 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-icon.png\" width=\"1350\" height=\"1080\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-icon.png 1350w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-icon-300x240.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-icon-1024x819.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-icon-768x614.png 768w\" data-sizes=\"(max-width: 1350px) 100vw, 1350px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1350px; --smush-placeholder-aspect-ratio: 1350\/1080;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-adab677\" data-v=\"4\" data-block-id=\"adab677\"><style>.stk-adab677-inner-blocks{justify-content:center !important;}.stk-adab677-container{display:flex !important;}@media screen and (min-width: 768px){.stk-adab677 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-adab677-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-adab677-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d74d323\" id=\"strong-short-amp-sweet-how-chinas-short-drama-boom-is-rewriting-brand-engagement-strong\" data-block-id=\"d74d323\"><style>.stk-d74d323 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-d74d323 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-d74d323 .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong>Short &amp; Sweet: How China&#8217;s Short-Drama Boom Is Rewriting Brand Engagement<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8c08cf8\" data-block-id=\"8c08cf8\"><style>.stk-8c08cf8 {margin-bottom:16px !important;}.stk-8c08cf8 .stk-block-text__text{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-8c08cf8 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-8c08cf8 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">China&#8217;s entertainment landscape has a new heavyweight: short-drama. These bite-sized vertical dramas \u2014 each episode running just one to fifteen minutes \u2014 have rapidly expanded from a niche format into a mainstream phenomenon, with <strong>the market reaching approximately RMB 50.4 billion in 2024 and projected to climb to RMB 85.6 billion by 2027<\/strong>*. For brands, this rapid rise represents a new, highly engaging way to reach Chinese consumers inside the stories they already can&#8217;t stop watching.<br><em><sub>*Data Source: NRTA, QuestMobile, iiMedia Research, Tencent News, and Adjust, 2023\u20132025<\/sub><\/em><br><br>Once dismissed as low-budget filler, short-drama has matured into a serious content-commerce channel \u2014 <strong>drawing over 662 million users in China alone (59.7% of the country&#8217;s internet population)<\/strong>. With stabilizing supply and improving production quality, the format unlocks new, less-saturated opportunities for brand storytelling.<br><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-054f9ef\" data-block-id=\"054f9ef\"><style>.stk-054f9ef {--stk-icon-list-icon-size:4px !important;}.stk-054f9ef .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-054f9ef ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-054f9ef ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-054f9ef ul li, .stk-054f9ef ol li, .stk-054f9ef ul li span, .stk-054f9ef ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-054f9ef ul li, .stk-054f9ef ol li, .stk-054f9ef ul li span, .stk-054f9ef ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-054f9ef ul li, .stk-054f9ef ol li, .stk-054f9ef ul li span, .stk-054f9ef ol li span{font-size:14px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-054f9ef\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-f00c80f\" data-block-id=\"f00c80f\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-054f9ef\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">This page explores what short-drama is, why it&#8217;s surging now, who&#8217;s watching, and the ways brands can get involved \u2014 from influencer collaborations to fully brand-owned productions.<\/span><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider alignfull stk-block-divider stk-block stk-5d3df3e\" data-block-id=\"5d3df3e\"><style>.stk-5d3df3e hr.stk-block-divider__hr{background:#ffbf14 !important;width:80% !important;}.stk-5d3df3e {margin-bottom:0px !important;}@media screen and (max-width: 767px){.stk-5d3df3e hr.stk-block-divider__hr{width:75% !important;}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-block stk-ec97874 is-style-default\" data-v=\"2\" data-block-id=\"ec97874\"><style>.stk-ec97874 {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;padding-top:40px !important;margin-top:0px !important;}.stk-ec97874-container{padding-top:20px !important;padding-bottom:20px !important;}@media screen and (max-width: 767px){.stk-ec97874 {margin-bottom:40px !important;top:2px !important;bottom:-44px !important;}.stk-ec97874-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-content-align stk-ec97874-column alignwide stk-container stk-ec97874-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a2b6055\" data-v=\"4\" data-block-id=\"a2b6055\"><style>.stk-a2b6055 {align-self:center !important;padding-right:20px !important;padding-left:10px !important;}@media screen and (min-width: 768px){.stk-a2b6055 {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-a2b6055 {margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a2b6055-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a2b6055-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-89d29d7\" id=\"strong-what-is-short-drama-strong\" data-block-id=\"89d29d7\"><style>.stk-89d29d7 {margin-right:70px !important;margin-left:50px !important;}.stk-89d29d7 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;font-weight:normal !important;}@media screen and (max-width: 1023px){.stk-89d29d7 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-89d29d7 {margin-right:10px !important;margin-left:10px !important;}.stk-89d29d7 .stk-block-heading__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong>What Is Short-Drama?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4144b1f\" data-block-id=\"4144b1f\"><style>.stk-4144b1f {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-4144b1f .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-4144b1f .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-4144b1f {padding-right:10px !important;padding-left:10px !important;}.stk-4144b1f .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Short-drama is a distinct content format defined by:<br><br><strong>1. <strong>Bite-Sized Episodes:<\/strong><\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-0cc4449\" data-block-id=\"0cc4449\"><style>.stk-0cc4449 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-bottom:12px !important;margin-left:50px !important;}.stk-0cc4449 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-0cc4449 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-0cc4449 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-0cc4449 ul li, .stk-0cc4449 ol li, .stk-0cc4449 ul li span, .stk-0cc4449 ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-0cc4449 ul li, .stk-0cc4449 ol li, .stk-0cc4449 ul li span, .stk-0cc4449 ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-0cc4449 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-0cc4449 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-0cc4449 ul li, .stk-0cc4449 ol li, .stk-0cc4449 ul li span, .stk-0cc4449 ol li span{font-size:14px !important;}.stk-0cc4449 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-0cc4449\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-ba673ed\" data-block-id=\"ba673ed\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-0cc4449\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Each episode runs just 1\u201315 minutes, built for quick, repeatable viewing.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-016104d\" data-block-id=\"016104d\"><style>.stk-016104d {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-016104d .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-016104d .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-016104d {padding-right:10px !important;padding-left:10px !important;}.stk-016104d .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>2. <strong>Mobile-First &amp; Vertical:<\/strong><\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-ded3d83\" data-block-id=\"ded3d83\"><style>.stk-ded3d83 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-bottom:12px !important;margin-left:50px !important;}.stk-ded3d83 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-ded3d83 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-ded3d83 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-ded3d83 ul li, .stk-ded3d83 ol li, .stk-ded3d83 ul li span, .stk-ded3d83 ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-ded3d83 ul li, .stk-ded3d83 ol li, .stk-ded3d83 ul li span, .stk-ded3d83 ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-ded3d83 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-ded3d83 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-ded3d83 ul li, .stk-ded3d83 ol li, .stk-ded3d83 ul li span, .stk-ded3d83 ol li span{font-size:14px !important;}.stk-ded3d83 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-ded3d83\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-6be2473\" data-block-id=\"6be2473\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-ded3d83\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Designed natively for phone screens and vertical viewing, matching how audiences already scroll.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-358ac80\" data-block-id=\"358ac80\"><style>.stk-358ac80 {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-358ac80 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-358ac80 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-358ac80 {padding-right:10px !important;padding-left:10px !important;}.stk-358ac80 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>3. <strong>Snackable, Fast-Paced Storytelling:<\/strong><\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-0186331\" data-block-id=\"0186331\"><style>.stk-0186331 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-bottom:12px !important;margin-left:50px !important;}.stk-0186331 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-0186331 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-0186331 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-0186331 ul li, .stk-0186331 ol li, .stk-0186331 ul li span, .stk-0186331 ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-0186331 ul li, .stk-0186331 ol li, .stk-0186331 ul li span, .stk-0186331 ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-0186331 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-0186331 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-0186331 ul li, .stk-0186331 ol li, .stk-0186331 ul li span, .stk-0186331 ol li span{font-size:14px !important;}.stk-0186331 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-0186331\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-13c2080\" data-block-id=\"13c2080\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-0186331\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Compressed plots deliver twists and payoffs quickly, built for binge-style consumption.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ce55d18\" data-block-id=\"ce55d18\"><style>.stk-ce55d18 {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-ce55d18 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-ce55d18 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-ce55d18 {padding-right:10px !important;padding-left:10px !important;}.stk-ce55d18 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>4. <strong>Emotional Resonance:<\/strong><\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-4cd0c62\" data-block-id=\"4cd0c62\"><style>.stk-4cd0c62 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-bottom:12px !important;margin-left:50px !important;}.stk-4cd0c62 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-4cd0c62 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-4cd0c62 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-4cd0c62 ul li, .stk-4cd0c62 ol li, .stk-4cd0c62 ul li span, .stk-4cd0c62 ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-4cd0c62 ul li, .stk-4cd0c62 ol li, .stk-4cd0c62 ul li span, .stk-4cd0c62 ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-4cd0c62 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-4cd0c62 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-4cd0c62 ul li, .stk-4cd0c62 ol li, .stk-4cd0c62 ul li span, .stk-4cd0c62 ol li span{font-size:14px !important;}.stk-4cd0c62 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-4cd0c62\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7c64700\" data-block-id=\"7c64700\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-4cd0c62\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Stories lean into heightened, relatable emotion, driving strong viewer attachment episode to episode.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-02eeca5\" data-block-id=\"02eeca5\"><style>.stk-02eeca5 {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-02eeca5 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-02eeca5 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-02eeca5 {padding-right:10px !important;padding-left:10px !important;}.stk-02eeca5 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>5. <strong><strong>Built-In Brand Impact<\/strong>:<\/strong><\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-5485fce\" data-block-id=\"5485fce\"><style>.stk-5485fce {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-left:50px !important;}.stk-5485fce .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-5485fce ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-5485fce ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-5485fce ul li, .stk-5485fce ol li, .stk-5485fce ul li span, .stk-5485fce ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-5485fce ul li, .stk-5485fce ol li, .stk-5485fce ul li span, .stk-5485fce ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-5485fce ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-5485fce ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-5485fce ul li, .stk-5485fce ol li, .stk-5485fce ul li span, .stk-5485fce ol li span{font-size:14px !important;}.stk-5485fce {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-5485fce\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-67eff9a\" data-block-id=\"67eff9a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-5485fce\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">The format&#8217;s intimacy and repetition create natural, non-intrusive space for brand integration.<br><br><sub>*<em>Data source: NRTA, QuestMobile, iiMedia Research, Tencent News, Adjust, 2023\u20132025<\/em><\/sub><br><\/span><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-972e06c\" data-v=\"4\" data-block-id=\"972e06c\"><style>.stk-972e06c {align-self:center !important;}@media screen and (min-width: 768px){.stk-972e06c {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-972e06c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-972e06c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-3e505ba\" data-block-id=\"3e505ba\"><style>.stk-3e505ba {border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;box-shadow:none !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-3e505ba .stk-img-wrapper{width:100% !important;filter:drop-shadow(0px 0 1px #78787880) !important;}.stk-3e505ba .stk-img-wrapper img{border-radius:6px !important;}@media screen and (max-width: 767px){.stk-3e505ba {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;padding-top:58px !important;padding-right:10px !important;padding-bottom:11px !important;padding-left:10px !important;margin-top:-70px !important;bottom:36px !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-0px 0 1px #78787880\"><img decoding=\"async\" class=\"stk-img wp-image-3370 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-01-1-1024x768.png\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-01-1-1024x768.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-01-1-300x225.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-01-1-768x576.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-01-1.png 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n\n\n<div class=\"wp-block-stackable-divider alignfull stk-block-divider stk-block stk-8770ef3\" data-block-id=\"8770ef3\"><style>.stk-8770ef3 hr.stk-block-divider__hr{background:#ffbf14 !important;width:80% !important;}@media screen and (max-width: 767px){.stk-8770ef3 hr.stk-block-divider__hr{width:75% !important;}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-block stk-2649aa5 is-style-default\" data-v=\"2\" data-block-id=\"2649aa5\"><style>.stk-2649aa5 {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;margin-top:0px !important;}.stk-2649aa5-container{padding-top:20px !important;padding-bottom:20px !important;}@media screen and (max-width: 767px){.stk-2649aa5 {margin-bottom:40px !important;top:2px !important;bottom:-44px !important;}.stk-2649aa5-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-content-align stk-2649aa5-column alignwide stk-container stk-2649aa5-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-08d3066\" data-v=\"4\" data-block-id=\"08d3066\"><style>.stk-08d3066 {align-self:center !important;padding-right:20px !important;padding-left:10px !important;}@media screen and (min-width: 768px){.stk-08d3066 {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-08d3066 {margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-08d3066-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-08d3066-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-93b38a4\" id=\"strong-where-short-drama-lives-strong\" data-block-id=\"93b38a4\"><style>.stk-93b38a4 {margin-right:70px !important;margin-left:50px !important;}.stk-93b38a4 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;font-weight:normal !important;}@media screen and (max-width: 1023px){.stk-93b38a4 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-93b38a4 {margin-right:10px !important;margin-left:10px !important;}.stk-93b38a4 .stk-block-heading__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong>Where Short-Drama Lives?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d4a3ce7\" data-block-id=\"d4a3ce7\"><style>.stk-d4a3ce7 {padding-right:70px !important;padding-left:50px !important;}.stk-d4a3ce7 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-d4a3ce7 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-d4a3ce7 {padding-right:10px !important;padding-left:10px !important;}.stk-d4a3ce7 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong>Short-drama is distributed across a mix of platform types, each playing a different role in the content-commerce funnel:<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-281bb65\" data-block-id=\"281bb65\"><style>.stk-281bb65 {padding-right:70px !important;padding-left:50px !important;margin-bottom:5px !important;}.stk-281bb65 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-281bb65 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-281bb65 {padding-right:10px !important;padding-left:10px !important;}.stk-281bb65 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong><strong>Standalone Short-Drama Apps (e.g. DramaBox, ReelShort, Hongguo):<\/strong><\/strong> Dominate paid viewership and are purpose-built for episodic monetization.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-67c8663\" data-block-id=\"67c8663\"><style>.stk-67c8663 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-bottom:20px !important;margin-left:50px !important;}.stk-67c8663 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-67c8663 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-67c8663 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-67c8663 ul li, .stk-67c8663 ol li, .stk-67c8663 ul li span, .stk-67c8663 ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-67c8663 ul li, .stk-67c8663 ol li, .stk-67c8663 ul li span, .stk-67c8663 ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-67c8663 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-67c8663 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-67c8663 ul li, .stk-67c8663 ol li, .stk-67c8663 ul li span, .stk-67c8663 ol li span{font-size:14px !important;}.stk-67c8663 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-67c8663\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-06a3451\" data-block-id=\"06a3451\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-67c8663\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Importance: the primary revenue engine of the category, and the best-suited home for brand-owned or platform-original dramas.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5f211d3\" data-block-id=\"5f211d3\"><style>.stk-5f211d3 {padding-right:70px !important;padding-left:50px !important;margin-bottom:6px !important;}.stk-5f211d3 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-5f211d3 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-5f211d3 {padding-right:10px !important;padding-left:10px !important;}.stk-5f211d3 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong><strong>Short-Form Video Platforms (Douyin, Kuaishou):<\/strong><\/strong>Act as top-of-funnel traffic drivers, seeding short-drama clips and driving discovery at scale.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-b8a89dd\" data-block-id=\"b8a89dd\"><style>.stk-b8a89dd {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-bottom:20px !important;margin-left:50px !important;}.stk-b8a89dd .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-b8a89dd ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-b8a89dd ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-b8a89dd ul li, .stk-b8a89dd ol li, .stk-b8a89dd ul li span, .stk-b8a89dd ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-b8a89dd ul li, .stk-b8a89dd ol li, .stk-b8a89dd ul li span, .stk-b8a89dd ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-b8a89dd ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-b8a89dd ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-b8a89dd ul li, .stk-b8a89dd ol li, .stk-b8a89dd ul li span, .stk-b8a89dd ol li span{font-size:14px !important;}.stk-b8a89dd {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-b8a89dd\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-73256a1\" data-block-id=\"73256a1\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-b8a89dd\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Importance: their algorithmic reach makes them ideal for influencer-led drama seeding and buzz generation.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0d6e0ba\" data-block-id=\"0d6e0ba\"><style>.stk-0d6e0ba {padding-right:70px !important;padding-left:50px !important;margin-bottom:6px !important;}.stk-0d6e0ba .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-0d6e0ba .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-0d6e0ba {padding-right:10px !important;padding-left:10px !important;}.stk-0d6e0ba .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong><strong><strong>Long-Form Video Platforms (iQIYI, Tencent Video):<\/strong><\/strong><\/strong>Experimenting with dedicated micro-drama sections, bringing short-drama to established long-video audiences.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-1c5e2ce\" data-block-id=\"1c5e2ce\"><style>.stk-1c5e2ce {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-bottom:20px !important;margin-left:50px !important;}.stk-1c5e2ce .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-1c5e2ce ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-1c5e2ce ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-1c5e2ce ul li, .stk-1c5e2ce ol li, .stk-1c5e2ce ul li span, .stk-1c5e2ce ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-1c5e2ce ul li, .stk-1c5e2ce ol li, .stk-1c5e2ce ul li span, .stk-1c5e2ce ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-1c5e2ce ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-1c5e2ce ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-1c5e2ce ul li, .stk-1c5e2ce ol li, .stk-1c5e2ce ul li span, .stk-1c5e2ce ol li span{font-size:14px !important;}.stk-1c5e2ce {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-1c5e2ce\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-a61041d\" data-block-id=\"a61041d\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-1c5e2ce\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Importance: offer brand halo and legitimacy for platform-backed original dramas.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3a369d4\" data-block-id=\"3a369d4\"><style>.stk-3a369d4 {padding-right:70px !important;padding-left:50px !important;margin-bottom:5px !important;}.stk-3a369d4 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-3a369d4 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-3a369d4 {padding-right:10px !important;padding-left:10px !important;}.stk-3a369d4 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong><strong><strong><strong>Mini Programs:<\/strong><\/strong><\/strong><\/strong> Support episodic payment and social sharing within super-apps like WeChat.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-950bdf6\" data-block-id=\"950bdf6\"><style>.stk-950bdf6 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-left:50px !important;}.stk-950bdf6 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-950bdf6 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-950bdf6 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-950bdf6 ul li, .stk-950bdf6 ol li, .stk-950bdf6 ul li span, .stk-950bdf6 ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-950bdf6 ul li, .stk-950bdf6 ol li, .stk-950bdf6 ul li span, .stk-950bdf6 ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-950bdf6 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-950bdf6 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-950bdf6 ul li, .stk-950bdf6 ol li, .stk-950bdf6 ul li span, .stk-950bdf6 ol li span{font-size:14px !important;}.stk-950bdf6 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-950bdf6\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-2e52d66\" data-block-id=\"2e52d66\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-950bdf6\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Importance: enable frictionless in-story purchases and viral sharing loops.<br><br><em><sub>*Data source: iResearch, Miaozhen Systems, Adjust, Sensor Tower, Reuters, LinkedIn Industry Insights, 2024\u20132025<\/sub><\/em><\/span><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8f69082\" data-v=\"4\" data-block-id=\"8f69082\"><style>.stk-8f69082 {align-self:center !important;}@media screen and (min-width: 768px){.stk-8f69082 {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8f69082-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8f69082-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-60c23db\" data-block-id=\"60c23db\"><style>.stk-60c23db {border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;box-shadow:none !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-60c23db .stk-img-wrapper{width:100% !important;filter:drop-shadow(0px 0 1px #78787880) !important;}.stk-60c23db .stk-img-wrapper img{border-radius:6px !important;}@media screen and (max-width: 767px){.stk-60c23db {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;padding-top:58px !important;padding-right:10px !important;padding-bottom:11px !important;padding-left:10px !important;bottom:36px !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-0px 0 1px #78787880\"><img decoding=\"async\" class=\"stk-img wp-image-3396 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-02-2-1024x768.png\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-02-2-1024x768.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-02-2-300x225.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-02-2-768x576.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-02-2.png 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider alignfull stk-block-divider stk-block stk-5a82e71\" data-block-id=\"5a82e71\"><style>.stk-5a82e71 hr.stk-block-divider__hr{background:#ffbf14 !important;width:80% !important;}@media screen and (max-width: 767px){.stk-5a82e71 hr.stk-block-divider__hr{width:75% !important;}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-block stk-3b84fee is-style-default\" data-v=\"2\" data-block-id=\"3b84fee\"><style>.stk-3b84fee {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;margin-top:0px !important;}.stk-3b84fee-container{padding-top:20px !important;padding-bottom:20px !important;}@media screen and (max-width: 767px){.stk-3b84fee {margin-bottom:40px !important;top:2px !important;bottom:-44px !important;}.stk-3b84fee-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-content-align stk-3b84fee-column alignwide stk-container stk-3b84fee-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d3bd09a\" data-v=\"4\" data-block-id=\"d3bd09a\"><style>.stk-d3bd09a {align-self:center !important;padding-right:20px !important;padding-left:10px !important;}@media screen and (min-width: 768px){.stk-d3bd09a {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-d3bd09a {margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d3bd09a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d3bd09a-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-573d324\" id=\"strong-how-brands-can-get-involved\uff1f-strong\" data-block-id=\"573d324\"><style>.stk-573d324 {margin-right:70px !important;margin-left:50px !important;}.stk-573d324 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;font-weight:normal !important;}@media screen and (max-width: 1023px){.stk-573d324 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-573d324 {margin-right:10px !important;margin-left:10px !important;}.stk-573d324 .stk-block-heading__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong>How Brands Can Get Involved\uff1f<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1d6a23c\" data-block-id=\"1d6a23c\"><style>.stk-1d6a23c {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-1d6a23c .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-1d6a23c .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-1d6a23c {padding-right:10px !important;padding-left:10px !important;}.stk-1d6a23c .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong><strong><strong>Influencer-Led Dramas:<\/strong><\/strong><\/strong> <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-11997e5\" data-block-id=\"11997e5\"><style>.stk-11997e5 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-bottom:20px !important;margin-left:50px !important;}.stk-11997e5 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-11997e5 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-11997e5 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-11997e5 ul li, .stk-11997e5 ol li, .stk-11997e5 ul li span, .stk-11997e5 ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-11997e5 ul li, .stk-11997e5 ol li, .stk-11997e5 ul li span, .stk-11997e5 ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-11997e5 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-11997e5 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-11997e5 ul li, .stk-11997e5 ol li, .stk-11997e5 ul li span, .stk-11997e5 ol li span{font-size:14px !important;}.stk-11997e5 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-11997e5\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-730273b\" data-block-id=\"730273b\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-11997e5\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Partner with influencers to co-produce short dramas that tap their existing follower base \u2014 a fast, flexible, lower-cost way to test new products or messaging.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-91bf6cd\" data-block-id=\"91bf6cd\"><style>.stk-91bf6cd {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-91bf6cd .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-91bf6cd .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-91bf6cd {padding-right:10px !important;padding-left:10px !important;}.stk-91bf6cd .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong><strong><strong>Platform Originals:<\/strong><\/strong><\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-720f7bc\" data-block-id=\"720f7bc\"><style>.stk-720f7bc {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-bottom:20px !important;margin-left:50px !important;}.stk-720f7bc .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-720f7bc ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-720f7bc ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-720f7bc ul li, .stk-720f7bc ol li, .stk-720f7bc ul li span, .stk-720f7bc ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-720f7bc ul li, .stk-720f7bc ol li, .stk-720f7bc ul li span, .stk-720f7bc ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-720f7bc ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-720f7bc ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-720f7bc ul li, .stk-720f7bc ol li, .stk-720f7bc ul li span, .stk-720f7bc ol li span{font-size:14px !important;}.stk-720f7bc {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-720f7bc\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-dcee9dc\" data-block-id=\"dcee9dc\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-720f7bc\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Join platform-led original dramas through equity buy-ins, benefiting from high production value and guaranteed platform exposure as a co-producer.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6ef383f\" data-block-id=\"6ef383f\"><style>.stk-6ef383f {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-6ef383f .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-6ef383f .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-6ef383f {padding-right:10px !important;padding-left:10px !important;}.stk-6ef383f .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong><strong><strong><strong>Spin-Off IP Investments:<\/strong><\/strong><\/strong><\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-e3d0cac\" data-block-id=\"e3d0cac\"><style>.stk-e3d0cac {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-bottom:20px !important;margin-left:50px !important;}.stk-e3d0cac .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-e3d0cac ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-e3d0cac ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-e3d0cac ul li, .stk-e3d0cac ol li, .stk-e3d0cac ul li span, .stk-e3d0cac ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-e3d0cac ul li, .stk-e3d0cac ol li, .stk-e3d0cac ul li span, .stk-e3d0cac ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-e3d0cac ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-e3d0cac ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-e3d0cac ul li, .stk-e3d0cac ol li, .stk-e3d0cac ul li span, .stk-e3d0cac ol li span{font-size:14px !important;}.stk-e3d0cac {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-e3d0cac\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-0ae327d\" data-block-id=\"0ae327d\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-e3d0cac\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Invest in spin-offs of popular existing IP to tap into built-in fanbases, amplifying brand messaging through familiar, trusted narrative worlds.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5df3f5a\" data-block-id=\"5df3f5a\"><style>.stk-5df3f5a {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-5df3f5a .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-5df3f5a .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-5df3f5a {padding-right:10px !important;padding-left:10px !important;}.stk-5df3f5a .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong><strong><strong><strong><strong>Brand-Owned Originals:<\/strong><\/strong><\/strong><\/strong><\/strong> <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-43d149e\" data-block-id=\"43d149e\"><style>.stk-43d149e {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-left:50px !important;}.stk-43d149e .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-43d149e ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-43d149e ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-43d149e ul li, .stk-43d149e ol li, .stk-43d149e ul li span, .stk-43d149e ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-43d149e ul li, .stk-43d149e ol li, .stk-43d149e ul li span, .stk-43d149e ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-43d149e ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-43d149e ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-43d149e ul li, .stk-43d149e ol li, .stk-43d149e ul li span, .stk-43d149e ol li span{font-size:14px !important;}.stk-43d149e {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-43d149e\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-3dfd242\" data-block-id=\"3dfd242\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-43d149e\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Fully brand-owned productions \u2014 from ideation to script, shoot, and distribution \u2014 offering complete creative control and the tightest brand alignment.<br><br><em>*<sub><em>Data source: Short Drama Content Commerce Solution deck, Capability Hub<\/em><br><\/sub><\/em><\/span><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-546fe78\" data-v=\"4\" data-block-id=\"546fe78\"><style>.stk-546fe78 {align-self:center !important;}@media screen and (min-width: 768px){.stk-546fe78 {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-546fe78-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-546fe78-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-cb8043c\" data-block-id=\"cb8043c\"><style>.stk-cb8043c {border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;box-shadow:none !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-cb8043c .stk-img-wrapper{width:100% !important;filter:drop-shadow(0px 0 1px #78787880) !important;}.stk-cb8043c .stk-img-wrapper img{border-radius:6px !important;}@media screen and (max-width: 767px){.stk-cb8043c {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;padding-top:58px !important;padding-right:10px !important;padding-bottom:11px !important;padding-left:10px !important;bottom:36px !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-0px 0 1px #78787880\"><img decoding=\"async\" class=\"stk-img wp-image-3394 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-03-1024x768.png\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-03-1024x768.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-03-300x225.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-03-768x576.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-03.png 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider alignfull stk-block-divider stk-block stk-91dab8c\" data-block-id=\"91dab8c\"><style>.stk-91dab8c hr.stk-block-divider__hr{background:#ffbf14 !important;width:80% !important;}@media screen and (max-width: 767px){.stk-91dab8c hr.stk-block-divider__hr{width:75% !important;}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-block stk-d62e9e1 is-style-default\" data-v=\"2\" data-block-id=\"d62e9e1\"><style>.stk-d62e9e1 {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;margin-top:0px !important;}.stk-d62e9e1-container{padding-top:20px !important;padding-bottom:20px !important;}@media screen and (max-width: 767px){.stk-d62e9e1 {margin-bottom:40px !important;top:2px !important;bottom:-44px !important;}.stk-d62e9e1-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-content-align stk-d62e9e1-column alignwide stk-container stk-d62e9e1-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bb3094d\" data-v=\"4\" data-block-id=\"bb3094d\"><style>.stk-bb3094d {align-self:center !important;padding-left:10px !important;}@media screen and (max-width: 767px){.stk-bb3094d {margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bb3094d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bb3094d-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6a61b13\" id=\"strong-audience-breakdown-strong\" data-block-id=\"6a61b13\"><style>.stk-6a61b13 {margin-right:70px !important;margin-left:50px !important;}.stk-6a61b13 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;font-weight:normal !important;}@media screen and (max-width: 1023px){.stk-6a61b13 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-6a61b13 {margin-right:10px !important;margin-left:10px !important;}.stk-6a61b13 .stk-block-heading__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong>Audience Breakdown<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f457a62\" data-block-id=\"f457a62\"><style>.stk-f457a62 {padding-right:70px !important;padding-left:50px !important;margin-bottom:25px !important;}.stk-f457a62 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-f457a62 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-f457a62 {padding-right:10px !important;padding-left:10px !important;}.stk-f457a62 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">Short-drama&#8217;s audience spans every generation, but skews older and more commercially valuable than most brands assume \u2014 Millennials and Gen X together make up nearly 74% of viewers.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel stk-block-carousel stk--is-slide stk--arrows-outside stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-dfe62c5\" data-slides-to-show=\"\" data-block-id=\"dfe62c5\"><style>@media screen and (max-width: 767px){.stk-dfe62c5 {--button-offset:4px !important;}.stk-dfe62c5 .stk-block-carousel__button svg{width:10px !important;height:10px !important;}}<\/style><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks has-text-align-left stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-dfe62c5-column\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2d65e6e\" data-v=\"4\" data-block-id=\"2d65e6e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2d65e6e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2d65e6e-inner-blocks\">\n<div class=\"wp-block-stackable-feature stk-block-feature stk-block stk-2f133a2 stk-block-background is-style-default\" data-v=\"2\" data-block-id=\"2f133a2\"><style>.stk-2f133a2 {--stk-feature-flex-wrap:nowrap !important;background-color:#f6f6f6de !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;}.stk-2f133a2:before{background-color:#f6f6f6de !important;}@media screen and (max-width: 767px){.stk-2f133a2 {padding-top:14px !important;padding-right:14px !important;padding-bottom:14px !important;padding-left:14px !important;}}<\/style><div class=\"stk-content-align stk-2f133a2-column stk-container stk-2f133a2-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6fbfe2a\" data-v=\"4\" data-block-id=\"6fbfe2a\"><style>.stk-6fbfe2a {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6fbfe2a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6fbfe2a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-4d675bf\" data-block-id=\"4d675bf\"><style>.stk-4d675bf .stk-img-wrapper{width:80% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3398 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-04.png\" width=\"1280\" height=\"960\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-04.png 1280w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-04-300x225.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-04-1024x768.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-04-768x576.png 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/960;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8d9f472\" data-v=\"4\" data-block-id=\"8d9f472\"><style>.stk-8d9f472 {align-self:center !important;margin-left:0px !important;}@media screen and (max-width: 767px){.stk-8d9f472 {margin-right:-10px !important;margin-left:-10px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8d9f472-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8d9f472-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b31f617\" id=\"strong-gen-alpha-0-15-strong\" data-block-id=\"b31f617\"><style>.stk-b31f617 {margin-bottom:1px !important;}.stk-b31f617 .stk-block-heading__text{font-size:30px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-b31f617 .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong>Gen Alpha (0\u201315)<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-15b4ca5\" id=\"strong-2-9-strong\" data-block-id=\"15b4ca5\"><style>.stk-15b4ca5 {margin-bottom:14px !important;}.stk-15b4ca5 .stk-block-heading__text{font-size:60px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-15b4ca5 .stk-block-heading__text{font-size:50px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong>2.9%<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ef99122\" id=\"strong-strong-persona-strong-strong\" data-block-id=\"ef99122\"><style>.stk-ef99122 {margin-bottom:0px !important;}.stk-ef99122 .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-ef99122 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-ef99122 .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong>Persona<\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-53fa177\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"53fa177\"><style>.stk-53fa177 {margin-bottom:10px !important;}.stk-53fa177 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-53fa177 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-53fa177 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Digital Natives<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-13f08ca\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"13f08ca\"><style>.stk-13f08ca {margin-bottom:0px !important;}.stk-13f08ca .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-13f08ca .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-13f08ca .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong>Viewing Traits<\/strong><\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7b02976\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"7b02976\"><style>.stk-7b02976 {margin-bottom:10px !important;}.stk-7b02976 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-7b02976 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-7b02976 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">iPad-raised; co-watch with parents; visual-first learners<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c67a007\" id=\"strong-strong-strong-strong-best-fit-brand-categories-strong-strong-strong-strong\" data-block-id=\"c67a007\"><style>.stk-c67a007 {margin-bottom:1px !important;}.stk-c67a007 .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-c67a007 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-c67a007 {margin-bottom:1px !important;}.stk-c67a007 .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong><strong>Best-Fit Brand Categories<\/strong><\/strong><\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d283ece\" data-block-id=\"d283ece\"><style>.stk-d283ece .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-d283ece .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-d283ece .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Parent-child products; soft brand embedding<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b76272d\" data-v=\"4\" data-block-id=\"b76272d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b76272d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b76272d-inner-blocks\">\n<div class=\"wp-block-stackable-feature stk-block-feature stk-block stk-6a7dd5d stk-block-background is-style-default\" data-v=\"2\" data-block-id=\"6a7dd5d\"><style>.stk-6a7dd5d {--stk-feature-flex-wrap:nowrap !important;background-color:#f6f6f6de !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;}.stk-6a7dd5d:before{background-color:#f6f6f6de !important;}<\/style><div class=\"stk-content-align stk-6a7dd5d-column stk-container stk-6a7dd5d-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9e14798\" data-v=\"4\" data-block-id=\"9e14798\"><style>.stk-9e14798 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9e14798-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9e14798-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-96312ff\" data-block-id=\"96312ff\"><style>.stk-96312ff .stk-img-wrapper{width:80% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3413 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-05.png\" width=\"1280\" height=\"960\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-05.png 1280w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-05-300x225.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-05-1024x768.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-05-768x576.png 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/960;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46d293d\" data-v=\"4\" data-block-id=\"46d293d\"><style>.stk-46d293d {align-self:center !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46d293d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46d293d-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-dd662b9\" id=\"strong-strong-gen-z-16-24-strong-strong\" data-block-id=\"dd662b9\"><style>.stk-dd662b9 {margin-bottom:1px !important;}.stk-dd662b9 .stk-block-heading__text{font-size:30px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-dd662b9 .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong>Gen Z (16\u201324)<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1fc079f\" id=\"strong-11-strong\" data-block-id=\"1fc079f\"><style>.stk-1fc079f {margin-bottom:14px !important;}.stk-1fc079f .stk-block-heading__text{font-size:60px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-1fc079f .stk-block-heading__text{font-size:50px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong>11%<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-dd95504\" id=\"strong-strong-persona-strong-strong\" data-block-id=\"dd95504\"><style>.stk-dd95504 {margin-bottom:0px !important;}.stk-dd95504 .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-dd95504 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-dd95504 {margin-bottom:0px !important;}.stk-dd95504 .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong>Persona<\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-90d0be8\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"90d0be8\"><style>.stk-90d0be8 {margin-bottom:10px !important;}.stk-90d0be8 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-90d0be8 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-90d0be8 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Viral Makers<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-562db87\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"562db87\"><style>.stk-562db87 {margin-bottom:0px !important;}.stk-562db87 .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-562db87 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-562db87 .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong>Viewing Traits<\/strong><\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ea9d458\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"ea9d458\"><style>.stk-ea9d458 {margin-bottom:10px !important;}.stk-ea9d458 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-ea9d458 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-ea9d458 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Scroll-n-loop natives; clip-culture creators; aesthetic-first selectors<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-22bbd49\" id=\"strong-strong-strong-strong-best-fit-brand-categories-strong-strong-strong-strong\" data-block-id=\"22bbd49\"><style>.stk-22bbd49 {margin-bottom:1px !important;}.stk-22bbd49 .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-22bbd49 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-22bbd49 .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong><strong>Best-Fit Brand Categories<\/strong><\/strong><\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8b05329\" data-block-id=\"8b05329\"><style>.stk-8b05329 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-8b05329 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-8b05329 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Buzz marketing; UGC collaborations<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f0cd888\" data-v=\"4\" data-block-id=\"f0cd888\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f0cd888-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f0cd888-inner-blocks\">\n<div class=\"wp-block-stackable-feature stk-block-feature stk-block stk-e553ca9 stk-block-background is-style-default\" data-v=\"2\" data-block-id=\"e553ca9\"><style>.stk-e553ca9 {--stk-feature-flex-wrap:nowrap !important;background-color:#f6f6f6de !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;}.stk-e553ca9:before{background-color:#f6f6f6de !important;}<\/style><div class=\"stk-content-align stk-e553ca9-column stk-container stk-e553ca9-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-67d70cf\" data-v=\"4\" data-block-id=\"67d70cf\"><style>.stk-67d70cf {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-67d70cf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-67d70cf-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-cc06b0e\" data-block-id=\"cc06b0e\"><style>.stk-cc06b0e .stk-img-wrapper{width:80% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3414 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-06.png\" width=\"1280\" height=\"960\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-06.png 1280w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-06-300x225.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-06-1024x768.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-06-768x576.png 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/960;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b45ce89\" data-v=\"4\" data-block-id=\"b45ce89\"><style>.stk-b45ce89 {align-self:center !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b45ce89-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b45ce89-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1d8c1ba\" id=\"strong-strong-strong-millennials-25-39-strong-strong-strong\" data-block-id=\"1d8c1ba\"><style>.stk-1d8c1ba {margin-bottom:1px !important;}.stk-1d8c1ba .stk-block-heading__text{font-size:30px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-1d8c1ba .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong>Millennials (25\u201339)<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2697ddc\" id=\"strong-36-7-strong\" data-block-id=\"2697ddc\"><style>.stk-2697ddc {margin-bottom:14px !important;}.stk-2697ddc .stk-block-heading__text{font-size:60px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-2697ddc .stk-block-heading__text{font-size:50px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong>36.7%<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4d678f2\" id=\"strong-strong-persona-strong-strong\" data-block-id=\"4d678f2\"><style>.stk-4d678f2 {margin-bottom:0px !important;}.stk-4d678f2 .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-4d678f2 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-4d678f2 .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong>Persona<\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-110f5ea\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"110f5ea\"><style>.stk-110f5ea {margin-bottom:10px !important;}.stk-110f5ea .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-110f5ea .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-110f5ea .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Rational Escapists<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0bf090a\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"0bf090a\"><style>.stk-0bf090a {margin-bottom:0px !important;}.stk-0bf090a .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-0bf090a .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-0bf090a .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong>Viewing Traits<\/strong><\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c6218fe\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"c6218fe\"><style>.stk-c6218fe {margin-bottom:10px !important;}.stk-c6218fe .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-c6218fe .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-c6218fe .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Time-boxed escapists; plot-driven buyers; value-for-emotion spenders<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7051e84\" id=\"strong-strong-strong-strong-best-fit-brand-categories-strong-strong-strong-strong\" data-block-id=\"7051e84\"><style>.stk-7051e84 {margin-bottom:1px !important;}.stk-7051e84 .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-7051e84 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-7051e84 .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong><strong>Best-Fit Brand Categories<\/strong><\/strong><\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8ee4a90\" data-block-id=\"8ee4a90\"><style>.stk-8ee4a90 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-8ee4a90 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-8ee4a90 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">High-quality co-productions; brand narrative<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1581300\" data-v=\"4\" data-block-id=\"1581300\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1581300-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1581300-inner-blocks\">\n<div class=\"wp-block-stackable-feature stk-block-feature stk-block stk-05800b0 stk-block-background is-style-default\" data-v=\"2\" data-block-id=\"05800b0\"><style>.stk-05800b0 {--stk-feature-flex-wrap:nowrap !important;background-color:#f6f6f6de !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;}.stk-05800b0:before{background-color:#f6f6f6de !important;}<\/style><div class=\"stk-content-align stk-05800b0-column stk-container stk-05800b0-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bf575e5\" data-v=\"4\" data-block-id=\"bf575e5\"><style>.stk-bf575e5 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bf575e5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bf575e5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-b3c5ab7\" data-block-id=\"b3c5ab7\"><style>.stk-b3c5ab7 .stk-img-wrapper{width:80% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3415 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-07.png\" width=\"1280\" height=\"960\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-07.png 1280w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-07-300x225.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-07-1024x768.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-07-768x576.png 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/960;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fb4e337\" data-v=\"4\" data-block-id=\"fb4e337\"><style>.stk-fb4e337 {align-self:center !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fb4e337-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fb4e337-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1fa77d1\" id=\"strong-strong-strong-strong-gen-x-40-59-strong-strong-strong-strong\" data-block-id=\"1fa77d1\"><style>.stk-1fa77d1 {margin-bottom:1px !important;}.stk-1fa77d1 .stk-block-heading__text{font-size:30px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-1fa77d1 .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong><strong>Gen X (40\u201359)<\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-62e77bb\" id=\"strong-37-3-strong\" data-block-id=\"62e77bb\"><style>.stk-62e77bb {margin-bottom:14px !important;}.stk-62e77bb .stk-block-heading__text{font-size:60px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-62e77bb .stk-block-heading__text{font-size:50px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong>37.3%<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-12f8939\" id=\"strong-strong-persona-strong-strong\" data-block-id=\"12f8939\"><style>.stk-12f8939 {margin-bottom:0px !important;}.stk-12f8939 .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-12f8939 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-12f8939 .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong>Persona<\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6a64673\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"6a64673\"><style>.stk-6a64673 {margin-bottom:10px !important;}.stk-6a64673 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-6a64673 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-6a64673 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Practical Loyalists<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-60ad780\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"60ad780\"><style>.stk-60ad780 {margin-bottom:0px !important;}.stk-60ad780 .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-60ad780 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-60ad780 .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong>Viewing Traits<\/strong><\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b1fb93f\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"b1fb93f\"><style>.stk-b1fb93f {margin-bottom:10px !important;}.stk-b1fb93f .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-b1fb93f .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-b1fb93f .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Prime-time watchers; moral-realism seekers; high-stickiness users<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-789757c\" id=\"strong-strong-strong-strong-best-fit-brand-categories-strong-strong-strong-strong\" data-block-id=\"789757c\"><style>.stk-789757c {margin-bottom:1px !important;}.stk-789757c .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-789757c .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-789757c .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong><strong>Best-Fit Brand Categories<\/strong><\/strong><\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a267d2f\" data-block-id=\"a267d2f\"><style>.stk-a267d2f .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-a267d2f .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-a267d2f .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Health, insurance, life-service brands<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1b3b241\" data-v=\"4\" data-block-id=\"1b3b241\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1b3b241-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1b3b241-inner-blocks\">\n<div class=\"wp-block-stackable-feature stk-block-feature stk-block stk-5af4fd4 stk-block-background is-style-default\" data-v=\"2\" data-block-id=\"5af4fd4\"><style>.stk-5af4fd4 {--stk-feature-flex-wrap:nowrap !important;background-color:#f6f6f6de !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;}.stk-5af4fd4:before{background-color:#f6f6f6de !important;}<\/style><div class=\"stk-content-align stk-5af4fd4-column stk-container stk-5af4fd4-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fc63efa\" data-v=\"4\" data-block-id=\"fc63efa\"><style>.stk-fc63efa {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fc63efa-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fc63efa-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-555f97c\" data-block-id=\"555f97c\"><style>.stk-555f97c .stk-img-wrapper{width:80% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3416 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-08.png\" width=\"1280\" height=\"960\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-08.png 1280w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-08-300x225.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-08-1024x768.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-08-768x576.png 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/960;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-88a741d\" data-v=\"4\" data-block-id=\"88a741d\"><style>.stk-88a741d {align-self:center !important;margin-left:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-88a741d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-88a741d-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-80d4e85\" id=\"strong-strong-strong-strong-strong-seniors-60-strong-strong-strong-strong-strong\" data-block-id=\"80d4e85\"><style>.stk-80d4e85 {margin-bottom:1px !important;}.stk-80d4e85 .stk-block-heading__text{font-size:30px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-80d4e85 .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong><strong><strong>Seniors (60+)<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-53a2326\" id=\"strong-12-1-strong\" data-block-id=\"53a2326\"><style>.stk-53a2326 {margin-bottom:14px !important;}.stk-53a2326 .stk-block-heading__text{font-size:60px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-53a2326 .stk-block-heading__text{font-size:50px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong>12.1%<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5dae40d\" id=\"strong-strong-persona-strong-strong\" data-block-id=\"5dae40d\"><style>.stk-5dae40d {margin-bottom:0px !important;}.stk-5dae40d .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-5dae40d .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-5dae40d .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong>Persona<\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-95f1385\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"95f1385\"><style>.stk-95f1385 {margin-bottom:10px !important;}.stk-95f1385 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-95f1385 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-95f1385 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Silver Viewers<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8de2f85\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"8de2f85\"><style>.stk-8de2f85 {margin-bottom:0px !important;}.stk-8de2f85 .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-8de2f85 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-8de2f85 .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong>Viewing Traits<\/strong><\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-082086d\" id=\"strong-strong-strong-viewing-traits-strong-strong-strong\" data-block-id=\"082086d\"><style>.stk-082086d {margin-bottom:10px !important;}.stk-082086d .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-082086d .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-082086d .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">TV-to-app migrators; slow-paced comfort seekers; emotion-driven loyalists<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5fd095e\" id=\"strong-strong-strong-strong-best-fit-brand-categories-strong-strong-strong-strong\" data-block-id=\"5fd095e\"><style>.stk-5fd095e {margin-bottom:1px !important;}.stk-5fd095e .stk-block-heading__text{font-size:18px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-5fd095e .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-5fd095e .stk-block-heading__text{font-size:14px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong><strong><strong>Best-Fit Brand Categories<\/strong><\/strong><\/strong><\/strong>: <\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5a6020f\" data-block-id=\"5a6020f\"><style>.stk-5a6020f .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-5a6020f .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-5a6020f .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Medical, retirement, value-for-money brands<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-01b003c\" data-block-id=\"01b003c\"><style>.stk-01b003c {padding-right:70px !important;padding-left:50px !important;margin-bottom:25px !important;}.stk-01b003c .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-01b003c .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-01b003c {padding-right:10px !important;padding-left:10px !important;}.stk-01b003c .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><sub>*Data source: iResearch &#8220;2024 China Short Drama Industry Report&#8221;; generational mapping aligned with Pew\/McKinsey definitions; proportions approximated.<\/sub><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider alignfull stk-block-divider stk-block stk-1ce87cf\" data-block-id=\"1ce87cf\"><style>.stk-1ce87cf hr.stk-block-divider__hr{background:#ffbf14 !important;width:80% !important;}@media screen and (max-width: 767px){.stk-1ce87cf hr.stk-block-divider__hr{width:75% !important;}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-block stk-b0fc2f9 is-style-default\" data-v=\"2\" data-block-id=\"b0fc2f9\"><style>.stk-b0fc2f9 {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;padding-bottom:26px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-b0fc2f9-container{padding-top:20px !important;padding-bottom:20px !important;}@media screen and (max-width: 767px){.stk-b0fc2f9 {margin-bottom:40px !important;top:2px !important;bottom:-44px !important;}.stk-b0fc2f9-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-content-align stk-b0fc2f9-column alignwide stk-container stk-b0fc2f9-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5869917\" data-v=\"4\" data-block-id=\"5869917\"><style>.stk-5869917 {align-self:center !important;margin-right:30px !important;margin-left:10px !important;}@media screen and (min-width: 768px){.stk-5869917 {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 767px){.stk-5869917 {margin-bottom:-70px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5869917-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5869917-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2d26c98\" id=\"strong-key-figure-strong\" data-block-id=\"2d26c98\"><style>.stk-2d26c98 {margin-right:70px !important;margin-left:50px !important;}.stk-2d26c98 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;font-weight:normal !important;}@media screen and (max-width: 1023px){.stk-2d26c98 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-2d26c98 {margin-right:10px !important;margin-left:10px !important;}.stk-2d26c98 .stk-block-heading__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong> Key Figure<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-eceae98\" data-block-id=\"eceae98\"><style>.stk-eceae98 {margin-right:70px !important;margin-left:50px !important;}@media screen and (max-width: 767px){.stk-eceae98 {margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-eceae98-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7d553ff\" data-v=\"4\" data-block-id=\"7d553ff\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7d553ff-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7d553ff-inner-blocks\">\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-e1497ad\" data-block-id=\"e1497ad\"><style>.stk-e1497ad {margin-bottom:15px !important;}.stk-e1497ad .stk-block-count-up__text{color:#ffbf14 !important;}@media screen and (max-width: 767px){.stk-e1497ad .stk-block-count-up__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><div class=\"stk-block-count-up__text has-text-color\">RMB 63.4 Billion*<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8ecf94f\" data-block-id=\"8ecf94f\"><style>.stk-8ecf94f .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-8ecf94f .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-8ecf94f .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color\"><strong>2025 Market Growth Forecast<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bebb358\" data-v=\"4\" data-block-id=\"bebb358\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bebb358-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bebb358-inner-blocks\">\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-06ae709\" data-block-id=\"06ae709\"><style>.stk-06ae709 {margin-bottom:15px !important;}.stk-06ae709 .stk-block-count-up__text{color:#ffbf14 !important;}@media screen and (max-width: 767px){.stk-06ae709 .stk-block-count-up__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><div class=\"stk-block-count-up__text has-text-color\">RMB 662 Million*<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c1db88b\" data-block-id=\"c1db88b\"><style>.stk-c1db88b .stk-block-text__text{font-size:20px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-c1db88b .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-c1db88b .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color\"><strong>2024 User Penetration<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4aab13b\" data-block-id=\"4aab13b\"><style>.stk-4aab13b {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-4aab13b .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-4aab13b .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-4aab13b {padding-right:10px !important;padding-left:10px !important;}.stk-4aab13b .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">China&#8217;s short-drama market reached roughly RMB 50.4 billion in 2024 and is projected to hit RMB 63.4 billion in 2025, on its way to nearly RMB 85.6 billion by 2027 \u2014 a compound annual growth rate of about 19.2%. That growth is powered by scale: short-drama users in China have already reached 662 million, or 59.7% of the country&#8217;s total internet population, making it one of the fastest-adopted content formats in the market.<br><br><sup><em>*Data Source: NRTA, QuestMobile, iiMedia Research, Tencent News, and Adjust, as of 2023\u20132025<\/em><\/sup><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fc166bb\" data-v=\"4\" data-block-id=\"fc166bb\"><style>.stk-fc166bb {align-self:center !important;}@media screen and (min-width: 768px){.stk-fc166bb {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fc166bb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fc166bb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-a119dee\" data-block-id=\"a119dee\"><style>.stk-a119dee {border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;box-shadow:none !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-a119dee .stk-img-wrapper{width:100% !important;filter:drop-shadow(0px 0 1px #78787880) !important;}.stk-a119dee .stk-img-wrapper img{border-radius:6px !important;}@media screen and (max-width: 767px){.stk-a119dee {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;padding-top:58px !important;padding-right:10px !important;padding-bottom:11px !important;padding-left:10px !important;bottom:36px !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-0px 0 1px #78787880\"><img decoding=\"async\" class=\"stk-img wp-image-3480 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-09-1024x768.png\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-09-1024x768.png 1024w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-09-300x225.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-09-768x576.png 768w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2026\/08\/GKH-hot-topic-short-drama-04-09.png 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider alignfull stk-block-divider stk-block stk-787a0ee\" data-block-id=\"787a0ee\"><style>.stk-787a0ee hr.stk-block-divider__hr{background:#ffbf14 !important;width:80% !important;}@media screen and (max-width: 767px){.stk-787a0ee hr.stk-block-divider__hr{width:75% !important;}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-block stk-4fb1896 is-style-default\" data-v=\"2\" data-block-id=\"4fb1896\"><style>.stk-4fb1896 {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;padding-bottom:54px !important;margin-top:0px !important;}.stk-4fb1896-container{padding-top:20px !important;padding-bottom:20px !important;}@media screen and (max-width: 767px){.stk-4fb1896 {margin-bottom:40px !important;top:2px !important;bottom:-44px !important;}.stk-4fb1896-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-content-align stk-4fb1896-column alignwide stk-container stk-4fb1896-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-648a8a3\" data-v=\"4\" data-block-id=\"648a8a3\"><style>.stk-648a8a3 {align-self:center !important;padding-left:10px !important;}@media screen and (max-width: 767px){.stk-648a8a3 {margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-648a8a3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-648a8a3-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-67767b0\" id=\"strong-the-eternity-x-short-drama-engine-strong\" data-block-id=\"67767b0\"><style>.stk-67767b0 {margin-right:70px !important;margin-left:50px !important;}.stk-67767b0 .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;font-weight:normal !important;}@media screen and (max-width: 1023px){.stk-67767b0 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-67767b0 {margin-right:10px !important;margin-left:10px !important;}.stk-67767b0 .stk-block-heading__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong>The EternityX Short-Drama Engine<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cacda88\" data-block-id=\"cacda88\"><style>.stk-cacda88 {padding-right:70px !important;padding-left:50px !important;margin-bottom:20px !important;}.stk-cacda88 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-cacda88 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-cacda88 {padding-right:10px !important;padding-left:10px !important;}.stk-cacda88 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">In the fast-paced world of short-drama, winning brands are those that collaborate with a partner fluent in its unique dynamics. EternityX offers an end-to-end understanding of this ecosystem, having already developed, distributed, and analyzed short-drama content across all major market models. When you are ready to invest, you won&#8217;t be starting from scratch\u2014we know exactly how to navigate this landscape and translate content into real brand value.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9d771b0\" data-block-id=\"9d771b0\"><style>.stk-9d771b0 {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-9d771b0 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-9d771b0 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-9d771b0 {padding-right:10px !important;padding-left:10px !important;}.stk-9d771b0 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\"><strong><strong><strong><strong>Every Format. Every Objective.<\/strong><\/strong><\/strong><\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5d5ded3\" data-block-id=\"5d5ded3\"><style>.stk-5d5ded3 {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-5d5ded3 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-5d5ded3 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-5d5ded3 {padding-right:10px !important;padding-left:10px !important;}.stk-5d5ded3 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">We don&#8217;t just make short-dramas \u2014 we make them work for your business, whichever model fits your brand and whatever goal you&#8217;re chasing:<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-c9a4373\" data-block-id=\"c9a4373\"><style>.stk-c9a4373 {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-bottom:20px !important;margin-left:50px !important;}.stk-c9a4373 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-c9a4373 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-c9a4373 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-c9a4373 ul li, .stk-c9a4373 ol li, .stk-c9a4373 ul li span, .stk-c9a4373 ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-c9a4373 ul li, .stk-c9a4373 ol li, .stk-c9a4373 ul li span, .stk-c9a4373 ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-c9a4373 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-c9a4373 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-c9a4373 ul li, .stk-c9a4373 ol li, .stk-c9a4373 ul li span, .stk-c9a4373 ol li span{font-size:14px !important;}.stk-c9a4373 {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-c9a4373\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-dfb9550\" data-block-id=\"dfb9550\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-c9a4373\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Influencer-Led Short Drama:<\/strong> The fastest way to build visibility and anticipation \u2014 low-risk, high-speed, and ideal for a first move into the category.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-365e627\" data-block-id=\"365e627\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-c9a4373\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Platform-Backed Original Drama: <\/strong>Higher production value that drives deeper audience interaction and immersion, backed by guaranteed platform exposure.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-70c491c\" data-block-id=\"70c491c\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-c9a4373\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>IP Extension Drama: <\/strong>Built-in fandoms and trust that shape long-term brand reputation from the very first episode.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-550fb3c\" data-block-id=\"550fb3c\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-c9a4373\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Brand-Owned Drama: <\/strong>Full creative control across the entire journey \u2014 visibility, engagement, and reputation \u2014 under one unified brand narrative.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-10361dc\" data-block-id=\"10361dc\"><style>.stk-10361dc {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-10361dc .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-10361dc .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-10361dc {padding-right:10px !important;padding-left:10px !important;}.stk-10361dc .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">And whichever format you choose, our approach is built to move your audience through the same three connected goals:<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-100a1dc\" data-block-id=\"100a1dc\"><style>.stk-100a1dc {--stk-icon-list-icon-size:4px !important;margin-right:70px !important;margin-bottom:20px !important;margin-left:50px !important;}.stk-100a1dc .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-100a1dc ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-100a1dc ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}.stk-100a1dc ul li, .stk-100a1dc ol li, .stk-100a1dc ul li span, .stk-100a1dc ol li span{font-size:18px !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-100a1dc ul li, .stk-100a1dc ol li, .stk-100a1dc ul li span, .stk-100a1dc ol li span{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-100a1dc ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-100a1dc ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(7px) !important;}.stk-100a1dc ul li, .stk-100a1dc ol li, .stk-100a1dc ul li span, .stk-100a1dc ol li span{font-size:14px !important;}.stk-100a1dc {margin-right:0px !important;margin-left:12px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-100a1dc\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-c038e86\" data-block-id=\"c038e86\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-100a1dc\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Teaser \u2014 Build visibility &amp; anticipation: <\/strong>Get the story and the brand noticed before launch.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-1d82870\" data-block-id=\"1d82870\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-100a1dc\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Action \u2014 Drive audience interaction &amp; immersion: <\/strong>Keep viewers engaged and involved once the story is live.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-6887188\" data-block-id=\"6887188\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-100a1dc\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Reputation \u2014 Shape perception &amp; long-term trust: <\/strong>Turn attention into lasting brand credibility that outlasts the campaign.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c101a08\" data-block-id=\"c101a08\"><style>.stk-c101a08 {padding-right:70px !important;padding-left:50px !important;margin-bottom:0px !important;}.stk-c101a08 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-c101a08 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-c101a08 {padding-right:10px !important;padding-left:10px !important;}.stk-c101a08 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">That combination \u2014 deep ecosystem knowledge, full-format coverage, and a clear line from content to business results \u2014 is why brands choose EternityX and NaviX when they&#8217;re serious about winning in short-drama.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider alignfull stk-block-divider stk-block stk-5d0fd63\" data-block-id=\"5d0fd63\"><style>.stk-5d0fd63 hr.stk-block-divider__hr{background:#ffbf14 !important;width:80% !important;}@media screen and (max-width: 767px){.stk-5d0fd63 hr.stk-block-divider__hr{width:75% !important;}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-call-to-action alignwide stk-block-call-to-action stk-block stk-9834c13 is-style-default\" data-v=\"2\" data-block-id=\"9834c13\"><style>.stk-9834c13 {align-items:center !important;padding-top:0px !important;margin-top:-50px !important;margin-bottom:100px !important;display:flex !important;}.stk-9834c13-container{background-color:#111111 !important;}.stk-9834c13-container:before{background-color:#111111 !important;}.stk-9834c13 .stk-block-call-to-action__content{padding-top:58px !important;}@media screen and (max-width: 767px){.stk-9834c13 {align-items:center !important;display:flex !important;}}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-9834c13-column alignwide stk-container stk-9834c13-container stk-hover-parent\"><div class=\"has-text-align-center has-text-align-left-mobile stk-block-content stk-inner-blocks stk-9834c13-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b74a008\" id=\"key-takeaway-for-brands\" data-block-id=\"b74a008\"><style>.stk-b74a008 {margin-top:-35px !important;}.stk-b74a008 .stk-block-heading__text{font-size:38px !important;color:#FFFFFF !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-b74a008 .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-b74a008 .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-left\">Key Takeaway for Brands<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list has-text-align-left stk-block stk-374cd39\" data-block-id=\"374cd39\"><style>.stk-374cd39 {--stk-icon-list-row-gap:10px !important;--stk-icon-list-marker-color:#FFFFFF !important;}.stk-374cd39 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-374cd39 .stk-block-icon-list__group{margin-inline:0 auto !important;}.stk-374cd39 ul li, .stk-374cd39 ol li, .stk-374cd39 ul li span, .stk-374cd39 ol li span{font-size:20px !important;font-weight:bold !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-374cd39 ul li, .stk-374cd39 ol li, .stk-374cd39 ul li span, .stk-374cd39 ol li span{font-size:20px !important;}}@media screen and (max-width: 767px){.stk-374cd39 {--stk-icon-list-row-gap:10px !important;}.stk-374cd39 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-374cd39 ul li, .stk-374cd39 ol li, .stk-374cd39 ul li span, .stk-374cd39 ol li span{font-size:14px !important;}}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-374cd39\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M297.2 248.9C311.6 228.3 320 203.2 320 176c0-70.7-57.3-128-128-128S64 105.3 64 176c0 27.2 8.4 52.3 22.8 72.9c3.7 5.3 8.1 11.3 12.8 17.7l0 0c12.9 17.7 28.3 38.9 39.8 59.8c10.4 19 15.7 38.8 18.3 57.5H109c-2.2-12-5.9-23.7-11.8-34.5c-9.9-18-22.2-34.9-34.5-51.8l0 0 0 0c-5.2-7.1-10.4-14.2-15.4-21.4C27.6 247.9 16 213.3 16 176C16 78.8 94.8 0 192 0s176 78.8 176 176c0 37.3-11.6 71.9-31.4 100.3c-5 7.2-10.2 14.3-15.4 21.4l0 0 0 0c-12.3 16.8-24.6 33.7-34.5 51.8c-5.9 10.8-9.6 22.5-11.8 34.5H226.4c2.6-18.7 7.9-38.6 18.3-57.5c11.5-20.9 26.9-42.1 39.8-59.8l0 0 0 0 0 0c4.7-6.4 9-12.4 12.7-17.7zM192 128c-26.5 0-48 21.5-48 48c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-44.2 35.8-80 80-80c8.8 0 16 7.2 16 16s-7.2 16-16 16zm0 384c-44.2 0-80-35.8-80-80V416H272v16c0 44.2-35.8 80-80 80z\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-6d0cc20\" data-block-id=\"6d0cc20\"><style>.stk-6d0cc20 .stk-block-icon-list-item__text{font-size:16px !important;}@media screen and (max-width: 1023px){.stk-6d0cc20 .stk-block-icon-list-item__text{font-size:16px !important;}}@media screen and (max-width: 767px){.stk-6d0cc20 .stk-block-icon-list-item__text{font-size:14px !important;letter-spacing:0.2px !important;}}<\/style><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-374cd39\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><span style=\"color: #FFFFFF;\" class=\"stk-highlight\">Short-drama has moved from niche experiment to mainstream content-commerce channel \u2014 and its core audience skews older and higher-spending than most brands assume. Winning here means choosing the right level of involvement, from low-risk influencer collaborations to fully brand-owned productions, and matching content tone to the platform and generation being targeted.<\/span><\/span><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-feature alignwide stk-block-feature stk-block stk-b261382 is-style-default\" data-v=\"2\" data-block-id=\"b261382\"><style>.stk-b261382 {--stk-feature-flex-wrap:nowrap !important;overflow:hidden !important;padding-bottom:54px !important;margin-top:0px !important;}.stk-b261382-container{padding-top:20px !important;padding-bottom:20px !important;}@media screen and (max-width: 767px){.stk-b261382 {margin-bottom:40px !important;top:2px !important;bottom:-44px !important;}.stk-b261382-column{--stk-columns-spacing:0px !important;}}<\/style><div class=\"stk-content-align stk-b261382-column alignwide stk-container stk-b261382-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-03441f6\" data-v=\"4\" data-block-id=\"03441f6\"><style>.stk-03441f6 {align-self:center !important;padding-left:10px !important;}@media screen and (max-width: 767px){.stk-03441f6 {margin-bottom:20px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-03441f6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-03441f6-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-43d6c7a\" id=\"strong-strong-about-eternity-x-marketing-technology-mastering-the-realm-of-chinese-audiences-strong-strong\" data-block-id=\"43d6c7a\"><style>.stk-43d6c7a {margin-right:70px !important;margin-left:50px !important;}.stk-43d6c7a .stk-block-heading__text{font-size:38px !important;color:#ffbf14 !important;font-weight:normal !important;}@media screen and (max-width: 1023px){.stk-43d6c7a .stk-block-heading__text{font-size:38px !important;}}@media screen and (max-width: 767px){.stk-43d6c7a {margin-right:10px !important;margin-left:10px !important;}.stk-43d6c7a .stk-block-heading__text{font-size:30px !important;letter-spacing:0.2px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color\"><strong><strong>About EternityX Marketing Technology : Mastering the Realm of Chinese Audiences<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-976b9a2\" data-block-id=\"976b9a2\"><style>.stk-976b9a2 {padding-right:70px !important;padding-left:50px !important;margin-bottom:20px !important;}.stk-976b9a2 .stk-block-text__text{font-size:18px !important;color:#111111 !important;letter-spacing:0.2px !important;}@media screen and (max-width: 1023px){.stk-976b9a2 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-976b9a2 {padding-right:10px !important;padding-left:10px !important;}.stk-976b9a2 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-left\">At EternityX, we equip brands and businesses to master the realm of Chinese audiences through the Power of Three\u2014PilotX, NaviX, and MediaX. These cutting-edge, AI-powered solutions enable precision targeting, providing data-driven insights that allow companies to connect with profitable audiences in key markets and beyond.<br><br>With 12,000+ successful cross-border campaigns for more than 1,000 brands, EternityX helps brands unlock growth, deepen audience connections, and drive long-term success. Our expertise bridges the gap between East and West, ensuring that brands can thrive in a rapidly evolving digital landscape. Learn more about us <a href=\"https:\/\/www.eternityx.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.eternityx.com<\/a><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-79a2ad6\" data-block-id=\"79a2ad6\"><style>.stk-79a2ad6 {padding-top:0px !important;margin-top:-30px !important;margin-bottom:15px !important;}.stk-79a2ad6 .stk-block-text__text{font-size:38px !important;color:#ffbf14 !important;font-weight:bold !important;}@media screen and (max-width: 1023px){.stk-79a2ad6 .stk-block-text__text{font-size:38px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\"><strong>FAQ<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk--hide-mobile stk-block stk-e98e0c0\" data-block-id=\"e98e0c0\"><style>.stk-e98e0c0 {padding-right:40px !important;padding-left:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e98e0c0-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-18461c1\" data-v=\"4\" data-block-id=\"18461c1\"><style>.stk-18461c1 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-18461c1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-18461c1-inner-blocks\">\n<div class=\"wp-block-stackable-carousel stk-block-carousel stk--is-slide stk--arrows-outside stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-6c205db\" data-slides-to-show=\"\" data-block-id=\"6c205db\"><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-6c205db-column\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1d65d59\" data-v=\"4\" data-block-id=\"1d65d59\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1d65d59-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1d65d59-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-50c1626 is-style-default\" data-block-id=\"50c1626\"><style>.stk-50c1626 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;margin-bottom:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c60742e stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"c60742e\"><style>.stk-c60742e-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-c60742e-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c60742e-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-c60742e-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-77de3e5\" data-block-id=\"77de3e5\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-bd4670f\" id=\"strong-what-is-short-drama-strong\" data-block-id=\"bd4670f\"><style>.stk-bd4670f .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-bd4670f .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-bd4670f .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong>What is short-drama?<\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-27b8d5e\" data-block-id=\"27b8d5e\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-27b8d5e\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-27-b-8-d-5-e-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-27-b-8-d-5-e-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-55e0885 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"55e0885\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-55e0885-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-55e0885-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bb9de59\" data-block-id=\"bb9de59\"><style>.stk-bb9de59 {padding-top:0px !important;margin-top:-30px !important;}.stk-bb9de59 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-bb9de59 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-bb9de59 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Short-drama is a fast-paced, serialized video format built for mobile \u2014 episodes typically run 1 to 15 minutes, are shot vertically for phone screens, and are distributed through dedicated apps (DramaBox, ReelShort, Hongguo), short-video platforms (Douyin, Kuaishou), and increasingly long-form video platforms (iQIYI, Tencent Video).<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1d528cf\" data-v=\"4\" data-block-id=\"1d528cf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1d528cf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1d528cf-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-a8d0979 is-style-default\" data-block-id=\"a8d0979\"><style>.stk-a8d0979 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fbd87f7 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"fbd87f7\"><style>.stk-fbd87f7-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-fbd87f7-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fbd87f7-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fbd87f7-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-fffd84b\" data-block-id=\"fffd84b\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7f6bb49\" id=\"strong-strong-how-big-is-chinas-short-drama-market-strong-strong\" data-block-id=\"7f6bb49\"><style>.stk-7f6bb49 .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-7f6bb49 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-7f6bb49 .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong>How big is China&#8217;s short-drama market?<\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-48df309\" data-block-id=\"48df309\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-48df309\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-48-df-309-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-48-df-309-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e68d9ea stk-block-accordion__content\" data-v=\"4\" data-block-id=\"e68d9ea\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e68d9ea-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e68d9ea-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4bf4bec\" data-block-id=\"4bf4bec\"><style>.stk-4bf4bec {padding-top:0px !important;margin-top:-30px !important;}.stk-4bf4bec .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-4bf4bec .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-4bf4bec .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">China&#8217;s short-drama market reached approximately RMB 50.4 billion in 2024, is projected to reach RMB 63.4 billion in 2025, and is forecast to approach RMB 85.6 billion by 2027 \u2014 a compound annual growth rate of about 19.2%. (Source: NRTA, QuestMobile, iiMedia Research, Tencent News, Adjust, 2023\u20132025)<br><\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-aee6747\" data-v=\"4\" data-block-id=\"aee6747\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-aee6747-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-aee6747-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-f8b1a69 is-style-default\" data-block-id=\"f8b1a69\"><style>.stk-f8b1a69 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2a59af2 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"2a59af2\"><style>.stk-2a59af2-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-2a59af2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2a59af2-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-2a59af2-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-6b7e107\" data-block-id=\"6b7e107\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-29cc48d\" id=\"strong-strong-strong-strong-strong-who-watches-short-dramas-in-china-strong-strong-strong-strong-strong\" data-block-id=\"29cc48d\"><style>.stk-29cc48d .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-29cc48d .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-29cc48d .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong><strong><strong><strong>Who watches short-dramas in China?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-fe0df9c\" data-block-id=\"fe0df9c\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-fe0df9c\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-fe-0-df-9-c-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-fe-0-df-9-c-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7ae1ba2 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"7ae1ba2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7ae1ba2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7ae1ba2-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-26173a7\" data-block-id=\"26173a7\"><style>.stk-26173a7 {padding-top:0px !important;margin-top:-30px !important;}.stk-26173a7 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-26173a7 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-26173a7 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Short-drama has an all-generation audience, but Millennials (25\u201339) and Gen X (40\u201359) form its commercial core, together accounting for roughly 74% of viewers \u2014 Gen Z (16\u201324) makes up just 11%, contrary to the assumption that short-drama is youth-only content.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-56285b0\" data-v=\"4\" data-block-id=\"56285b0\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-56285b0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-56285b0-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-59696cb is-style-default\" data-block-id=\"59696cb\"><style>.stk-59696cb {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d49e003 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"d49e003\"><style>.stk-d49e003-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-d49e003-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d49e003-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-d49e003-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-9535684\" data-block-id=\"9535684\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9ee4ab9\" id=\"strong-strong-strong-strong-strong-strong-how-can-brands-get-involved-in-short-drama-marketing-strong-strong-strong-strong-strong-strong\" data-block-id=\"9ee4ab9\"><style>.stk-9ee4ab9 .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-9ee4ab9 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-9ee4ab9 .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong><strong><strong><strong><strong>How can brands get involved in short-drama marketing?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-ca41a9b\" data-block-id=\"ca41a9b\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-ca41a9b\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-ca-41-a-9-b-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-ca-41-a-9-b-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-43ea1bb stk-block-accordion__content\" data-v=\"4\" data-block-id=\"43ea1bb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-43ea1bb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-43ea1bb-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1e647f9\" data-block-id=\"1e647f9\"><style>.stk-1e647f9 {padding-top:0px !important;margin-top:-30px !important;}.stk-1e647f9 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-1e647f9 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-1e647f9 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Brands can engage at four levels of investment and control: influencer-led dramas (fastest, lowest-cost), platform originals (equity buy-in for high-production co-productions), spin-off IP investments (tapping existing fanbases), and fully brand-owned originals (complete creative control).<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fadc682\" data-v=\"4\" data-block-id=\"fadc682\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fadc682-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fadc682-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-fc139eb is-style-default\" data-block-id=\"fc139eb\"><style>.stk-fc139eb {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-513a7db stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"513a7db\"><style>.stk-513a7db-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-513a7db-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-513a7db-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-513a7db-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-becc12f\" data-block-id=\"becc12f\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7e231df\" id=\"strong-strong-strong-strong-strong-strong-strong-which-platforms-distribute-short-dramas-in-china-strong-strong-strong-strong-strong-strong-strong\" data-block-id=\"7e231df\"><style>.stk-7e231df .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-7e231df .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-7e231df .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong><strong><strong><strong><strong><strong>Which platforms distribute short-dramas in China?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-c77e7c6\" data-block-id=\"c77e7c6\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-c77e7c6\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-c-77-e-7-c-6-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-c-77-e-7-c-6-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ab4b551 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"ab4b551\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ab4b551-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ab4b551-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c2ff373\" data-block-id=\"c2ff373\"><style>.stk-c2ff373 {padding-top:0px !important;margin-top:-30px !important;}.stk-c2ff373 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-c2ff373 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-c2ff373 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Standalone apps like DramaBox, ReelShort, and Hongguo dominate paid viewership; short-video platforms Douyin and Kuaishou drive top-of-funnel discovery; long-form platforms iQIYI and Tencent Video are adding micro-drama sections; and WeChat Mini Programs support in-story payment and sharing.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5934a03\" data-v=\"4\" data-block-id=\"5934a03\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5934a03-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5934a03-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-404ed45 is-style-default\" data-block-id=\"404ed45\"><style>.stk-404ed45 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bec7063 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"bec7063\"><style>.stk-bec7063-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-bec7063-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bec7063-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-bec7063-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-5b46114\" data-block-id=\"5b46114\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f506da9\" id=\"strong-strong-strong-strong-strong-strong-strong-strong-how-is-short-drama-different-from-traditional-chinese-dramas-or-web-series-strong-strong-strong-strong-strong-strong-strong-strong\" data-block-id=\"f506da9\"><style>.stk-f506da9 .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-f506da9 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-f506da9 .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong><strong><strong><strong><strong><strong><strong>How is short-drama different from traditional Chinese dramas or web series?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-d3a98f7\" data-block-id=\"d3a98f7\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-d3a98f7\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-3-a-98-f-7-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-3-a-98-f-7-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fa57bc2 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"fa57bc2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fa57bc2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fa57bc2-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c3436be\" data-block-id=\"c3436be\"><style>.stk-c3436be {padding-top:0px !important;margin-top:-30px !important;}.stk-c3436be .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-c3436be .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-c3436be .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Short-drama compresses storytelling into 1\u201315 minute vertical episodes optimized for mobile scrolling, versus the 45-plus minute horizontal episodes typical of traditional TV dramas or long-form web series, prioritizing rapid plot payoffs and binge-style, on-the-go viewing.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-539d729\" data-v=\"4\" data-block-id=\"539d729\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-539d729-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-539d729-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-54a2006 is-style-default\" data-block-id=\"54a2006\"><style>.stk-54a2006 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5578a6a stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"5578a6a\"><style>.stk-5578a6a-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-5578a6a-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5578a6a-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-5578a6a-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-635ffaf\" data-block-id=\"635ffaf\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-545446f\" id=\"strong-strong-strong-strong-strong-strong-strong-strong-strong-has-short-drama-expanded-beyond-china-strong-strong-strong-strong-strong-strong-strong-strong-strong\" data-block-id=\"545446f\"><style>.stk-545446f .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-545446f .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-545446f .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Has short-drama expanded beyond China?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-5da7505\" data-block-id=\"5da7505\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-5da7505\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-5-da-7505-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-5-da-7505-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e1d3fc1 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"e1d3fc1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e1d3fc1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e1d3fc1-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-40a2bcb\" data-block-id=\"40a2bcb\"><style>.stk-40a2bcb {padding-top:0px !important;margin-top:-30px !important;}.stk-40a2bcb .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-40a2bcb .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-40a2bcb .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Yes. Over 40 short-drama apps have launched overseas with a combined 55 million-plus downloads, and more than 30 short-dramas have aired on Chinese national satellite TV, reaching a cumulative audience of over 500 million.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-48c52fd\" data-v=\"4\" data-block-id=\"48c52fd\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-48c52fd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-48c52fd-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-1839c99 is-style-default\" data-block-id=\"1839c99\"><style>.stk-1839c99 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ffc9705 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"ffc9705\"><style>.stk-ffc9705-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-ffc9705-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ffc9705-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-ffc9705-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-075783b\" data-block-id=\"075783b\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a3465e4\" id=\"strong-strong-strong-strong-strong-strong-strong-strong-strong-strong-how-does-eternity-x-help-brands-enter-short-drama-marketing-strong-strong-strong-strong-strong-strong-strong-strong-strong-strong\" data-block-id=\"a3465e4\"><style>.stk-a3465e4 .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-a3465e4 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-a3465e4 .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>How does EternityX help brands enter short-drama marketing?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-9fc3041\" data-block-id=\"9fc3041\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-9fc3041\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-9-fc-3041-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-9-fc-3041-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-74d40a5 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"74d40a5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-74d40a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-74d40a5-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6043b11\" data-block-id=\"6043b11\"><style>.stk-6043b11 {padding-top:0px !important;margin-top:-30px !important;}.stk-6043b11 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-6043b11 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-6043b11 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">EternityX, powered by NaviX, offers a ready-built production and platform network plus a proven strategy framework \u2014 supporting brands through influencer-led, platform-original, IP-extension, or brand-owned dramas, from initial visibility and anticipation through audience engagement to lasting brand trust.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk--hide-desktop stk--hide-tablet stk-block stk-c7784c9\" data-block-id=\"c7784c9\"><style>.stk-c7784c9 {padding-right:40px !important;padding-left:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c7784c9-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-482ec3a\" data-v=\"4\" data-block-id=\"482ec3a\"><style>.stk-482ec3a {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}@media screen and (max-width: 767px){.stk-482ec3a {margin-bottom:30px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-482ec3a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-482ec3a-inner-blocks\">\n<div class=\"wp-block-stackable-carousel stk-block-carousel stk--is-slide stk--arrows-justify-center stk--arrows-align-flex-end stk-block stk-233e2d1\" data-slides-to-show=\"\" data-block-id=\"233e2d1\"><style>.stk-233e2d1 .stk-block-carousel__buttons{justify-content:center !important;align-items:flex-end !important;}@media screen and (max-width: 767px){.stk-233e2d1 {--button-offset:-15px !important;}}<\/style><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-233e2d1-column\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ba33b4b\" data-v=\"4\" data-block-id=\"ba33b4b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ba33b4b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ba33b4b-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-4dbfb63 is-style-default\" data-block-id=\"4dbfb63\"><style>.stk-4dbfb63 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;margin-bottom:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-abe4b67 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"abe4b67\"><style>.stk-abe4b67-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-abe4b67-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-abe4b67-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-abe4b67-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-d2bbbb7\" data-block-id=\"d2bbbb7\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2beae44\" id=\"strong-what-is-short-drama-strong\" data-block-id=\"2beae44\"><style>.stk-2beae44 .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-2beae44 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-2beae44 .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong>What is short-drama?<\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-a728a86\" data-block-id=\"a728a86\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-a728a86\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-a-728-a-86-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-a-728-a-86-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c0681bb stk-block-accordion__content\" data-v=\"4\" data-block-id=\"c0681bb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c0681bb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c0681bb-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1d20cdd\" data-block-id=\"1d20cdd\"><style>.stk-1d20cdd {padding-top:0px !important;margin-top:-30px !important;}.stk-1d20cdd .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-1d20cdd .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-1d20cdd .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Short-drama is a fast-paced, serialized video format built for mobile \u2014 episodes typically run 1 to 15 minutes, are shot vertically for phone screens, and are distributed through dedicated apps (DramaBox, ReelShort, Hongguo), short-video platforms (Douyin, Kuaishou), and increasingly long-form video platforms (iQIYI, Tencent Video).<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-afb585d\" data-v=\"4\" data-block-id=\"afb585d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-afb585d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-afb585d-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-45267e5 is-style-default\" data-block-id=\"45267e5\"><style>.stk-45267e5 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-302a8b4 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"302a8b4\"><style>.stk-302a8b4-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-302a8b4-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-302a8b4-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-302a8b4-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-7f94a38\" data-block-id=\"7f94a38\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2e3b677\" id=\"strong-strong-how-big-is-chinas-short-drama-market-strong-strong\" data-block-id=\"2e3b677\"><style>.stk-2e3b677 .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-2e3b677 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-2e3b677 .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong>How big is China&#8217;s short-drama market?<\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-357c8dc\" data-block-id=\"357c8dc\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-357c8dc\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-357-c-8-dc-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-357-c-8-dc-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-54a2ce7 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"54a2ce7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-54a2ce7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-54a2ce7-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e5b7974\" data-block-id=\"e5b7974\"><style>.stk-e5b7974 {padding-top:0px !important;margin-top:-30px !important;}.stk-e5b7974 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-e5b7974 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-e5b7974 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">China&#8217;s short-drama market reached approximately RMB 50.4 billion in 2024, is projected to reach RMB 63.4 billion in 2025, and is forecast to approach RMB 85.6 billion by 2027 \u2014 a compound annual growth rate of about 19.2%. (Source: NRTA, QuestMobile, iiMedia Research, Tencent News, Adjust, 2023\u20132025)<br><\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-298eeec\" data-v=\"4\" data-block-id=\"298eeec\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-298eeec-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-298eeec-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-b261d46 is-style-default\" data-block-id=\"b261d46\"><style>.stk-b261d46 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ac54248 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"ac54248\"><style>.stk-ac54248-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-ac54248-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ac54248-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-ac54248-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-e6cbcbe\" data-block-id=\"e6cbcbe\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9649ff4\" id=\"strong-strong-strong-strong-strong-who-watches-short-dramas-in-china-strong-strong-strong-strong-strong\" data-block-id=\"9649ff4\"><style>.stk-9649ff4 .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-9649ff4 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-9649ff4 .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong><strong><strong><strong>Who watches short-dramas in China?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-f2d49c5\" data-block-id=\"f2d49c5\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-f2d49c5\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-2-d-49-c-5-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-2-d-49-c-5-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5722663 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"5722663\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5722663-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5722663-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-942144a\" data-block-id=\"942144a\"><style>.stk-942144a {padding-top:0px !important;margin-top:-30px !important;}.stk-942144a .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-942144a .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-942144a .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Short-drama has an all-generation audience, but Millennials (25\u201339) and Gen X (40\u201359) form its commercial core, together accounting for roughly 74% of viewers \u2014 Gen Z (16\u201324) makes up just 11%, contrary to the assumption that short-drama is youth-only content.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e3c9560\" data-v=\"4\" data-block-id=\"e3c9560\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e3c9560-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e3c9560-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-b64d8c3 is-style-default\" data-block-id=\"b64d8c3\"><style>.stk-b64d8c3 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d00fca4 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"d00fca4\"><style>.stk-d00fca4-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-d00fca4-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d00fca4-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-d00fca4-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-64898bd\" data-block-id=\"64898bd\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a367a8d\" id=\"strong-strong-strong-strong-strong-strong-how-can-brands-get-involved-in-short-drama-marketing-strong-strong-strong-strong-strong-strong\" data-block-id=\"a367a8d\"><style>.stk-a367a8d .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-a367a8d .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-a367a8d .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong><strong><strong><strong><strong>How can brands get involved in short-drama marketing?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-afad92c\" data-block-id=\"afad92c\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-afad92c\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-afad-92-c-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-afad-92-c-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-24378b1 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"24378b1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-24378b1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-24378b1-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7669987\" data-block-id=\"7669987\"><style>.stk-7669987 {padding-top:0px !important;margin-top:-30px !important;}.stk-7669987 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-7669987 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-7669987 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Brands can engage at four levels of investment and control: influencer-led dramas (fastest, lowest-cost), platform originals (equity buy-in for high-production co-productions), spin-off IP investments (tapping existing fanbases), and fully brand-owned originals (complete creative control).<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5e1f62a\" data-v=\"4\" data-block-id=\"5e1f62a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5e1f62a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5e1f62a-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-005fe69 is-style-default\" data-block-id=\"005fe69\"><style>.stk-005fe69 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ff8d145 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"ff8d145\"><style>.stk-ff8d145-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-ff8d145-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ff8d145-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-ff8d145-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-4a13b3e\" data-block-id=\"4a13b3e\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5f9390e\" id=\"strong-strong-strong-strong-strong-strong-strong-which-platforms-distribute-short-dramas-in-china-strong-strong-strong-strong-strong-strong-strong\" data-block-id=\"5f9390e\"><style>.stk-5f9390e .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-5f9390e .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-5f9390e .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong><strong><strong><strong><strong><strong>Which platforms distribute short-dramas in China?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-f09e56a\" data-block-id=\"f09e56a\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-f09e56a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-09-e-56-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-09-e-56-a-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7543743 stk-block-accordion__content\" data-v=\"4\" data-block-id=\"7543743\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7543743-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7543743-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-370fe31\" data-block-id=\"370fe31\"><style>.stk-370fe31 {padding-top:0px !important;margin-top:-30px !important;}.stk-370fe31 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-370fe31 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-370fe31 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Standalone apps like DramaBox, ReelShort, and Hongguo dominate paid viewership; short-video platforms Douyin and Kuaishou drive top-of-funnel discovery; long-form platforms iQIYI and Tencent Video are adding micro-drama sections; and WeChat Mini Programs support in-story payment and sharing.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e823b86\" data-v=\"4\" data-block-id=\"e823b86\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e823b86-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e823b86-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-2d3e529 is-style-default\" data-block-id=\"2d3e529\"><style>.stk-2d3e529 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a125817 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"a125817\"><style>.stk-a125817-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-a125817-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a125817-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-a125817-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-beace98\" data-block-id=\"beace98\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4cf4384\" id=\"strong-strong-strong-strong-strong-strong-strong-strong-how-is-short-drama-different-from-traditional-chinese-dramas-or-web-series-strong-strong-strong-strong-strong-strong-strong-strong\" data-block-id=\"4cf4384\"><style>.stk-4cf4384 .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-4cf4384 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-4cf4384 .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong><strong><strong><strong><strong><strong><strong>How is short-drama different from traditional Chinese dramas or web series?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-c9898fd\" data-block-id=\"c9898fd\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-c9898fd\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-c-9898-fd-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-c-9898-fd-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d4e28cb stk-block-accordion__content\" data-v=\"4\" data-block-id=\"d4e28cb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d4e28cb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d4e28cb-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7cd49c3\" data-block-id=\"7cd49c3\"><style>.stk-7cd49c3 {padding-top:0px !important;margin-top:-30px !important;}.stk-7cd49c3 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-7cd49c3 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-7cd49c3 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Short-drama compresses storytelling into 1\u201315 minute vertical episodes optimized for mobile scrolling, versus the 45-plus minute horizontal episodes typical of traditional TV dramas or long-form web series, prioritizing rapid plot payoffs and binge-style, on-the-go viewing.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cf2b3b5\" data-v=\"4\" data-block-id=\"cf2b3b5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cf2b3b5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cf2b3b5-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-3313682 is-style-default\" data-block-id=\"3313682\"><style>.stk-3313682 {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f051153 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"f051153\"><style>.stk-f051153-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-f051153-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f051153-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-f051153-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-814ea07\" data-block-id=\"814ea07\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c7c6377\" id=\"strong-strong-strong-strong-strong-strong-strong-strong-strong-has-short-drama-expanded-beyond-china-strong-strong-strong-strong-strong-strong-strong-strong-strong\" data-block-id=\"c7c6377\"><style>.stk-c7c6377 .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-c7c6377 .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-c7c6377 .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Has short-drama expanded beyond China?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-fff4ec8\" data-block-id=\"fff4ec8\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-fff4ec8\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-fff-4-ec-8-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-fff-4-ec-8-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5279b6b stk-block-accordion__content\" data-v=\"4\" data-block-id=\"5279b6b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5279b6b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5279b6b-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-64d56f9\" data-block-id=\"64d56f9\"><style>.stk-64d56f9 {padding-top:0px !important;margin-top:-30px !important;}.stk-64d56f9 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-64d56f9 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-64d56f9 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">Yes. Over 40 short-drama apps have launched overseas with a combined 55 million-plus downloads, and more than 30 short-dramas have aired on Chinese national satellite TV, reaching a cumulative audience of over 500 million.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ec50f16\" data-v=\"4\" data-block-id=\"ec50f16\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ec50f16-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ec50f16-inner-blocks\">\n<details class=\"wp-block-stackable-accordion stk-block-accordion stk-inner-blocks stk-block-content stk-block stk-44565ef is-style-default\" data-block-id=\"44565ef\"><style>.stk-44565ef {border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style>\n<summary class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d46c4d3 stk--container-small stk-block-accordion__heading\" data-v=\"4\" data-block-id=\"d46c4d3\"><style>.stk-d46c4d3-container{margin-top:4px !important;margin-right:4px !important;margin-bottom:4px !important;margin-left:4px !important;box-shadow:0px 0px 1px 0px #000000 !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-d46c4d3-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d46c4d3-container stk-hover-parent\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-d46c4d3-inner-blocks\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-806a1bf\" data-block-id=\"806a1bf\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-bb7123a\" id=\"strong-strong-strong-strong-strong-strong-strong-strong-strong-strong-how-does-eternity-x-help-brands-enter-short-drama-marketing-strong-strong-strong-strong-strong-strong-strong-strong-strong-strong\" data-block-id=\"bb7123a\"><style>.stk-bb7123a .stk-block-heading__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-bb7123a .stk-block-heading__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-bb7123a .stk-block-heading__text{font-size:14px !important;}}<\/style><h4 class=\"stk-block-heading__text\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>How does EternityX help brands enter short-drama marketing?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-e1fcce4\" data-block-id=\"e1fcce4\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-e1fcce4\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-e-1-fcce-4-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-e-1-fcce-4-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg data-prefix=\"fas\" data-icon=\"chevron-down\" class=\"svg-inline--fa fa-chevron-down fa-w-14\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/summary>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-554755c stk-block-accordion__content\" data-v=\"4\" data-block-id=\"554755c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-554755c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-554755c-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fc74537\" data-block-id=\"fc74537\"><style>.stk-fc74537 {padding-top:0px !important;margin-top:-30px !important;}.stk-fc74537 .stk-block-text__text{font-size:18px !important;}@media screen and (max-width: 1023px){.stk-fc74537 .stk-block-text__text{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-fc74537 .stk-block-text__text{font-size:14px !important;}}<\/style><p class=\"stk-block-text__text\">EternityX, powered by NaviX, offers a ready-built production and platform network plus a proven strategy framework \u2014 supporting brands through influencer-led, platform-original, IP-extension, or brand-owned dramas, from initial visibility and anticipation through audience engagement to lasting brand trust.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/details>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-b7d5c7b\" data-block-id=\"b7d5c7b\"><style>.stk-b7d5c7b {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b7d5c7b-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ffdfe2e\" data-v=\"4\" data-block-id=\"ffdfe2e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ffdfe2e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ffdfe2e-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-88ea420\" data-block-id=\"88ea420\"><style>.stk-88ea420 {margin-top:66px !important;margin-bottom:40px !important;top:56px !important;}@media screen and (max-width: 767px){.stk-88ea420 {margin-top:10px !important;margin-bottom:77px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88ea420-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fa7f8c8\" data-v=\"4\" data-block-id=\"fa7f8c8\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fa7f8c8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fa7f8c8-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-20b52cd\" id=\"chinese-media-ecosystem\" data-block-id=\"20b52cd\"><style>.stk-20b52cd {margin-bottom:10px !important;}.stk-20b52cd .stk-block-heading__text{font-size:48px !important;color:#ffbf14 !important;}@media screen and (max-width: 1023px){.stk-20b52cd .stk-block-heading__text{font-size:48px !important;}}@media screen and (max-width: 767px){.stk-20b52cd .stk-block-heading__text{font-size:30px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-center\">CHINESE MEDIA ECOSYSTEM<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e7d02d8\" data-block-id=\"e7d02d8\"><style>.stk-e7d02d8 .stk-block-text__text{font-size:24px !important;color:#111111 !important;}@media screen and (max-width: 1023px){.stk-e7d02d8 .stk-block-text__text{font-size:24px !important;}}@media screen and (max-width: 767px){.stk-e7d02d8 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\">Fast, Fragmented and Mobile-First<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--hide-mobile stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-1e3448a\" data-slides-to-show=\"1\" data-block-id=\"1e3448a\"><style>.stk-1e3448a {--slides-to-show:1 !important;--gap:63px !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;padding-top:41px !important;padding-bottom:10px !important;}.stk-1e3448a .stk-block-carousel__buttons{justify-content:space-between !important;}.stk-1e3448a .stk-block-carousel__dots{justify-content:center !important;}.stk-1e3448a > .stk-separator__top .stk-separator__wrapper{height:242px !important;}.stk-1e3448a > .stk-separator__top svg{filter:drop-shadow(0px 5px 10px #9999995a) !important;}.stk-1e3448a > .stk-separator__bottom{z-index:6 !important;}.stk-1e3448a > .stk-separator__bottom .stk-separator__wrapper{transform:scaleX(1.5) !important;height:335px !important;}.stk-1e3448a > .stk-separator__bottom svg{filter:drop-shadow(0px 5px 10px #9999995a) !important;}<\/style><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-1e3448a-column alignwide\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-00ebda5\" data-v=\"4\" data-block-id=\"00ebda5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-00ebda5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-00ebda5-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9474628\" data-block-id=\"9474628\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9474628-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7deff7a\" data-v=\"4\" data-block-id=\"7deff7a\"><style>@media screen and (min-width: 768px){.stk-7deff7a {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7deff7a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7deff7a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b5b3f47\" data-block-id=\"b5b3f47\"><style>.stk-b5b3f47 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-b5b3f47 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-b5b3f47 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-b5b3f47 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-wechat\/\" title=\"WeChat\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-181 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">WeChat<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-90ad94b\" data-v=\"4\" data-block-id=\"90ad94b\"><style>@media screen and (min-width: 768px){.stk-90ad94b {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-90ad94b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-90ad94b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-74209f2\" data-block-id=\"74209f2\"><style>.stk-74209f2 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-74209f2 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-74209f2 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-74209f2 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-xiaohongshu\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-182 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Xiaohongshu<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-30deabf\" data-v=\"4\" data-block-id=\"30deabf\"><style>@media screen and (min-width: 768px){.stk-30deabf {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-30deabf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-30deabf-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6cb218f\" data-block-id=\"6cb218f\"><style>.stk-6cb218f .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-6cb218f .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-6cb218f .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-6cb218f .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-alipay\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-183 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Alipay<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-33ff5fa\" data-v=\"4\" data-block-id=\"33ff5fa\"><style>@media screen and (min-width: 768px){.stk-33ff5fa {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-33ff5fa-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-33ff5fa-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2f456b8\" data-block-id=\"2f456b8\"><style>.stk-2f456b8 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-2f456b8 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-2f456b8 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-2f456b8 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-petal-ads\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-2058 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Petal ads<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9926001\" data-v=\"4\" data-block-id=\"9926001\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9926001-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9926001-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d92049c\" data-block-id=\"d92049c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d92049c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e47ac66\" data-v=\"4\" data-block-id=\"e47ac66\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e47ac66-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e47ac66-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-afe45b6\" data-block-id=\"afe45b6\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-afe45b6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-92e182b\" data-v=\"4\" data-block-id=\"92e182b\"><style>@media screen and (min-width: 768px){.stk-92e182b {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-92e182b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-92e182b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-053ab3d\" data-block-id=\"053ab3d\"><style>.stk-053ab3d .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-053ab3d .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-053ab3d .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-053ab3d .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-iqiyi\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-185 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">iQIYI<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c033640\" data-v=\"4\" data-block-id=\"c033640\"><style>@media screen and (min-width: 768px){.stk-c033640 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c033640-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c033640-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-81e92d3\" data-block-id=\"81e92d3\"><style>.stk-81e92d3 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-81e92d3 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-81e92d3 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-81e92d3 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-mafengwo\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-186 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-06-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Mafengwo<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f013ebf\" data-v=\"4\" data-block-id=\"f013ebf\"><style>@media screen and (min-width: 768px){.stk-f013ebf {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f013ebf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f013ebf-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2d8c232\" data-block-id=\"2d8c232\"><style>.stk-2d8c232 .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-2d8c232 .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-2d8c232 .stk-img-figcaption{font-size:18px !important;}}@media screen and (max-width: 767px){.stk-2d8c232 .stk-img-wrapper{width:30% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-mangotv\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-187 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-07-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">MangoTV<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9444c08\" data-v=\"4\" data-block-id=\"9444c08\"><style>@media screen and (min-width: 768px){.stk-9444c08 {flex:var(--stk-flex-grow, 1) 1 25% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9444c08-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9444c08-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d0cdc3d\" data-block-id=\"d0cdc3d\"><style>.stk-d0cdc3d .stk-img-figcaption{text-align:center !important;font-size:18px !important;letter-spacing:0.2px !important;}.stk-d0cdc3d .stk-img-wrapper{width:50% !important;}@media screen and (max-width: 1023px){.stk-d0cdc3d .stk-img-figcaption{font-size:18px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-tongcheng\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1217 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon.png\" width=\"414\" height=\"414\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon.png 414w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon-150x150.png 150w\" data-sizes=\"(max-width: 414px) 100vw, 414px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 414px; --smush-placeholder-aspect-ratio: 414\/414;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Tongcheng<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel stk-block-carousel stk--hide-desktop stk--hide-tablet stk--is-slide stk--arrows-outside stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-e889658\" data-slides-to-show=\"\" data-block-id=\"e889658\"><style>.stk-e889658 .stk-block-carousel__button{border-radius:40px !important;}@media screen and (max-width: 767px){.stk-e889658 {--slides-to-show:3 !important;--button-offset:0px !important;--button-width:9px !important;--button-height:40px !important;}}<\/style><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-e889658-column\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dccd20b\" data-v=\"4\" data-block-id=\"dccd20b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dccd20b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dccd20b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ad6e124\" data-block-id=\"ad6e124\"><style>.stk-ad6e124 .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-ad6e124 .stk-img-figcaption{font-size:10px !important;}.stk-ad6e124 .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-wechat\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-181 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-01-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">WeChat<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1a3bd9f\" data-v=\"4\" data-block-id=\"1a3bd9f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1a3bd9f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1a3bd9f-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-c2fb135\" data-block-id=\"c2fb135\"><style>.stk-c2fb135 .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-c2fb135 .stk-img-figcaption{font-size:10px !important;}.stk-c2fb135 .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-xiaohongshu\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-182 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-02-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Xiaohongshu<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e9d8bc2\" data-v=\"4\" data-block-id=\"e9d8bc2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e9d8bc2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e9d8bc2-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-03cd1be\" data-block-id=\"03cd1be\"><style>.stk-03cd1be .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-03cd1be .stk-img-figcaption{font-size:10px !important;}.stk-03cd1be .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-alipay\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-183 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-03-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Alipay<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3e55d98\" data-v=\"4\" data-block-id=\"3e55d98\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3e55d98-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3e55d98-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2b3c6a7\" data-block-id=\"2b3c6a7\"><style>.stk-2b3c6a7 .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-2b3c6a7 .stk-img-figcaption{font-size:10px !important;}.stk-2b3c6a7 .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-petal-ads\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-2058 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/petal-ads-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Petal Ads<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2783e22\" data-v=\"4\" data-block-id=\"2783e22\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2783e22-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2783e22-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f961892\" data-block-id=\"f961892\"><style>.stk-f961892 .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-f961892 .stk-img-figcaption{font-size:10px !important;}.stk-f961892 .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-iqiyi\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-185 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05.png\" width=\"500\" height=\"500\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05.png 500w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/03\/platform-icon-05-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">iQIYI<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4271ef9\" data-v=\"4\" data-block-id=\"4271ef9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4271ef9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4271ef9-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-77e8b4a\" data-block-id=\"77e8b4a\"><style>.stk-77e8b4a .stk-img-figcaption{text-align:center !important;}@media screen and 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src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Mafengwo<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c4e17ec\" data-v=\"4\" data-block-id=\"c4e17ec\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c4e17ec-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c4e17ec-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6c5e9ca\" data-block-id=\"6c5e9ca\"><style>.stk-6c5e9ca .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-6c5e9ca .stk-img-figcaption{font-size:10px !important;}.stk-6c5e9ca .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" 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class=\"stk-img-figcaption\">MangoTV<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9e8824a\" data-v=\"4\" data-block-id=\"9e8824a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9e8824a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9e8824a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-170ee4e\" data-block-id=\"170ee4e\"><style>.stk-170ee4e .stk-img-figcaption{text-align:center !important;}@media screen and (max-width: 767px){.stk-170ee4e .stk-img-figcaption{font-size:10px !important;}.stk-170ee4e .stk-img-wrapper{width:80% !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/media-tongcheng\/\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1217 lazyload\" data-src=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon.png\" width=\"414\" height=\"414\" data-srcset=\"https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon.png 414w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon-300x300.png 300w, https:\/\/www.eternityx.com\/global-knowledge-hub\/wp-content\/uploads\/2025\/04\/tongcheng-icon-150x150.png 150w\" data-sizes=\"(max-width: 414px) 100vw, 414px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 414px; --smush-placeholder-aspect-ratio: 414\/414;\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Tongcheng<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Short &amp; Sweet: How China&#8217;s Short-Drama Boom Is Rewriting Brand Engagement China&#8217;s entertainment landscape has a new heavyweight: short-drama. These bite-sized vertical dramas \u2014 each episode running just one to fifteen minutes \u2014 have rapidly expanded from a niche format into a mainstream phenomenon, with the market reaching approximately RMB 50.4 billion in 2024 and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3434,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-global-knowledge-hub","meta":{"footnotes":""},"class_list":["post-3365","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Short-Drama Marketing in China: How Brands Can Get Involved - Global Knowledge Hub<\/title>\n<meta name=\"description\" content=\"China&#039;s short-drama market is on track to hit RMB 85.6B by 2027. 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