The coverage spotlights our SEA of Change | Thailand Edition whitepaper, revealing critical market insights about Chinese media users in Thailand. Our data shows 47% of this demographic spends over USD 7,000 annually on premium goods, making them the most influential adopters of Chinese digital platforms in the region. These findings are driving strategic shifts in how brands approach e-commerce, digital payments, and content localization across Southeast Asia.
Read more at Daily News Online.
Kelly Chan
marketing@eternityx.com
+852 3589 6276
Adriana Wang
Adriana.wang@eternityx.com
+852 5104 9915
April Zhou
April.zhou@eternityx.com
+86 159 5713 9507
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.
Charlene’s professional journey spans two decades in digital advertising, where her strategic execution skills and deep industry knowledge have set her apart. She has a proven track record of successfully implementing go-to-market strategies that align with core competencies, making her a vital force in the ever-evolving digital ecosystem.
Beyond her leadership at EternityX, Charlene co-founded Httpool Asia, a significant player in the cross-channel advertising network that was sold to a subsidiary of SONY in 2017. Her extensive experience with international digital media companies, including Yahoo!, IPG, and Publicis Groupe agencies, has equipped her with a diverse skill set and a broad perspective on the global marketing landscape.
Charlene is not only a leader in multicultural marketing but also a strong advocate for audience-driven strategies. Her commitment to fostering inclusivity within the industry has led to innovative practices that resonate with various communities, ensuring brands engage authentically and meaningfully.
Recognized for her contributions, Charlene was named one of the Women to Watch 2021 by Campaign Asia, underscoring her influence in the field. Her insights have been shared across numerous prestigious media outlets, further solidifying her reputation as a thought leader in digital marketing.
In her current role, Charlene is focused on leveraging advanced marketing technologies to enhance client engagements and drive business growth. Looking ahead, she plans to share her expertise through various speaking engagements and industry events, reinforcing her commitment to leading the conversation on multicultural marketing and empowering brands to navigate the complexities of the global marketplace.
