Meituan | EternityX

Deric Wong is a prominent executive known for driving global business transformation and strategic innovation. As Chief Business Officer at EternityX, he leads the company’s global expansion and cross-border marketing strategies, specializing in connecting international brands with Chinese travelers and overseas Chinese communities to accelerate economic growth worldwide.

Prior to joining EternityX, Deric served as Group CEO of dentsu China, where he oversaw a portfolio of leading agencies including Isobar, dentsu PR, Carat, iProspect, dentsu X, and Merkle. He also held the role of CEO at Omnicom Media Group Hong Kong, managing OMD and PHD, and pioneering data-driven and content-centric strategic units that redefined agency value.

Deric’s contributions to the industry have earned him multiple accolades, including Campaign Asia’s “40 Under 40 Unsung Hero” (twice), The Internationalist’s “Agency Innovator” award, and jury roles for prestigious awards such as Cannes Lions and the Effie Awards. He is a recognized thought leader, frequently sharing insights on global business platforms, including Bloomberg Markets: China Open.

At EternityX, Deric is focused on scaling the company’s global footprint, forging strategic partnerships, and delivering innovative marketing solutions that bridge East and West in today’s interconnected digital economy.

Victor Lee is a strategic marketing leader with over a decade of experience in digital marketing across China and international markets. As Chief Strategy Officer at EternityX, he leads the account management and ad operations teams, driving global business development and spearheading the company’s expansion into key markets including Europe, Japan, and Korea.

Victor’s expertise lies in identifying growth opportunities, building strategic partnerships, and optimizing client engagement. His deep understanding of the digital ecosystem enables him to navigate complex market dynamics and deliver impactful, revenue-generating solutions for global brands.

Throughout his career, Victor has held pivotal roles focused on business growth and market strategy, equipping him with the insight and agility to lead cross-border marketing initiatives. He is a strong advocate for multicultural marketing and audience-first strategies, ensuring brands connect authentically with diverse communities.

At EternityX, Victor is focused on strengthening global agency networks, enhancing operational excellence, and accelerating the company’s international footprint through strategic innovation and client-centric solutions.

David Lee is a strategic finance and innovation leader with deep expertise at the intersection of law, finance, and technology. As Chief Financial Officer and Head of Product Innovation at EternityX Marketing Technology, he drives the company’s financial strategy while leading the integration of Generative AI into its marketing technology platform—enhancing cross-border engagement between global brands and Chinese consumers.

Prior to joining EternityX, David served as legal counsel at Simpson Thacher & Bartlett, one of the world’s leading international law firms. He advised founders, executive teams, and global financial institutions on private financings, IPOs, and strategic transactions. His notable work includes advising Alibaba on its landmark U.S. IPO, as well as guiding major listings and deals involving Qutoutiao, Weibo, Qunar, and Vipshop.

David brings a unique blend of financial, legal, and technological insight to his role. Passionate about innovation, he is deeply involved in product development and operational efficiency, with a focus on leveraging AI to drive marketing performance. Outside of EternityX, he actively identifies and supports early-stage startups, particularly those harnessing AI to transform industries.

At EternityX, David is focused on optimizing financial operations and accelerating product innovation to empower brands navigating the complexities of global and multicultural markets.

Charlene Ree is a pioneering digital marketing leader with over 20 years of experience driving innovation, growth, and multicultural engagement across global markets. As Founder and CEO of EternityX Marketing Technology, she leads the company’s strategic vision, empowering international brands to connect authentically with Chinese audiences through advanced marketing technologies and data-driven solutions.

Charlene’s career spans leadership roles at top-tier digital media companies including Yahoo!, IPG, and Publicis Groupe agencies. She also co-founded Httpool Asia, a cross-channel advertising network later acquired by a SONY subsidiary in 2017. Her expertise lies in digital transformation, go-to-market strategy, and multicultural marketing, with a proven track record of helping brands scale and localize effectively in complex markets.

A recognized advocate for inclusive, audience-first strategies, Charlene was named one of Campaign Asia’s “Women to Watch” in 2021 and most recently honored with the Trailblazers Award 2024/2025 by Jessica, celebrating her leadership and impact in the marketing and technology space. Her thought leadership has been featured in leading media outlets, and she continues to share her insights at global industry events.

At EternityX, Charlene is focused on leveraging proprietary technologies to enhance client engagement, optimize resource allocation, and drive measurable business outcomes. She remains committed to shaping the future of multicultural marketing and guiding brands through the evolving global digital landscape.

Charlene Ree, Founder & CEO

As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.

Charlene’s professional journey spans two decades in digital advertising, where her strategic execution skills and deep industry knowledge have set her apart. She has a proven track record of successfully implementing go-to-market strategies that align with core competencies, making her a vital force in the ever-evolving digital ecosystem.

Beyond her leadership at EternityX, Charlene co-founded Httpool Asia, a significant player in the cross-channel advertising network that was sold to a subsidiary of SONY in 2017. Her extensive experience with international digital media companies, including Yahoo!, IPG, and Publicis Groupe agencies, has equipped her with a diverse skill set and a broad perspective on the global marketing landscape.

Charlene is not only a leader in multicultural marketing but also a strong advocate for audience-driven strategies. Her commitment to fostering inclusivity within the industry has led to innovative practices that resonate with various communities, ensuring brands engage authentically and meaningfully.

Recognized for her contributions, Charlene was named one of the Women to Watch 2021 by Campaign Asia, underscoring her influence in the field. Her insights have been shared across numerous prestigious media outlets, further solidifying her reputation as a thought leader in digital marketing.

In her current role, Charlene is focused on leveraging advanced marketing technologies to enhance client engagements and drive business growth. Looking ahead, she plans to share her expertise through various speaking engagements and industry events, reinforcing her commitment to leading the conversation on multicultural marketing and empowering brands to navigate the complexities of the global marketplace.

Deric Wong, Chief Business Officer - Global

Deric Wong, as Global Chief Business Officer at EternityX, drives the company’s global expansion, corporate strategy, and cross-border marketing, specializing in multicultural audience engagement through data-driven solutions. He bridges East-West markets, redefining brand connections with diverse consumers.

With over 20 years in media and advertising, Deric held leadership roles like Group CEO of Dentsu China and CEO of Omnicom Media Group Hong Kong, delivering integrated solutions for global brands. A pioneer in audience-first marketing, he champions authentic, data-driven strategies for diverse communities.

Recognized as an “Agency Innovator” by The Internationalist and a Campaign Asia ‘40 Under 40 Unsung Hero,’ Deric has judged Cannes Lions and Effie Awards and appeared in Bloomberg Markets: China Open. At EternityX, he integrates audience intelligence, media tech, and creative strategy for culturally relevant consumer engagement.

Jean Kniss Loh, Chief Marketing Officer - Global

Jean Kniss Loh is a distinguished International Business & Strategic Communications Advisor with over two decades of leadership experience. She founded and led a successful integrated communications firm spanning Singapore, Greater China, and Europe. Throughout her career, Jean held senior roles at global communications giants, including FTI Consulting, Burson-Marsteller Hong Kong, Fleishman-Hillard, and Text 100. Notably, she was a pioneer at KPMG Singapore, driving innovative marketing strategies.

In her most recent capacity as Senior Advisor to C-Suites at dentsu China, Jean provided strategic counsel for Marketing & Growth, Diversity & Inclusion, Talent Development, and Crisis Management. Leveraging her extensive expertise across financial services, corporate, real estate, and consumer industries, Jean delivered impactful communications solutions and spearheaded award-winning campaigns for Fortune 500 corporations and global enterprises throughout her illustrious career.

Jean holds an MBA from Hull University, United Kingdom, and a Bachelor’s Degree in Mass Communication from RMIT University, Australia, reflecting her commitment to excellence in international business and strategic communications.

Remy Wong, Head of Business Success

Remy has over 10 years of Media sales experience covering different digital marketing channels, specializing in China digital marketing.

Remy is focused on connecting global clients with the China market and establishing agency partnerships worldwide. He plays an instrumental role in EternityX, responsible for global business development expansion in SEA, Oceania, Europe, and Asia

Prior to joining EternityX, Remy was the General Manager at Qihoo 360 HK, focusing on business development, and bringing Qihoo 360 to the worldwide stage.

Neil Yan, Managing Director - Global

As the Managing Director of EternityX, Neil leads Hong Kong & Macau BD and AM teams, providing all-round digital marketing services for luxury, banking & finance, beauty & cosmetic, travel retail, and airline clients; service range includes Google, Facebook, Programmatic, MCN, social maintenance, OTA, and direct media buying. Neil has market experience in Global, China, Hong Kong, Macau and Taiwan, and was awarded the MediaWorks championship by Campaign Asia-Pacific. He gained two years of working experience in a Nasdaq-listed company’s media and account management team, traveling across Hong Kong and Shanghai. For the past project, he conducted local marketing campaigns for one of the largest fast-food brands in Hong Kong, achieving the top ranking in both Google and Apple App and reached outstanding ROI.

David Lee, Chief Financial Officer and Head of Product Innovation

David Lee is a financial and legal strategist and entrepreneur. He is currently the CFO and Head of Product Innovation of EternityX Marketing Technology Limited, China’s acclaimed pragmatic AI marketing technology platform empowering cross-cultural, cross-border connection between global brands and consumers.

David’s career has been propelled by an innate curiosity to deeply understand the business models of various industries, the financial mechanics underpinning these models, and a profound passion for technology. At EternityX, he plays a pivotal role in integrating Generative AI into the company’s solutions, driving not only the enhancement of marketing strategies but also fostering creativity, innovation, and efficiency in product development and operations. Beyond his role at EternityX, David applies his financial, legal acumen and strategic expertise to identify compelling early-stage startups and investment opportunities, including those that harness the potential of AI.

Prior to his current role, David served as a legal counsel at Simpson Thacher & Bartlett, one of the world’s leading international law firms. He provided strategic advice to founders, management teams, and various international financial institutions on matters ranging from strategic decisions and private financings across different stages, to initial public offerings and other corporate matters. David played a key role in advising Alibaba on its landmark IPO in the United States, as well as the IPOs of prominent Internet companies such as Qutoutiao (趣頭條). David also advised international financial institutions in numerous high-profile transactions involving companies such as Weibo (微博), Qunar (去哪兒), and Vipshop (唯品會).

Victor Lee, Chief Strategy Officer

Victor has over 10 years of experience covering all aspects of digital marketing, in China as well as globally. Victor is focused on identifying and driving revenue opportunities, establishing strategic agency networks and partnership, and growing client relations. He plays an instrumental role in EternityX, responsible for its account management and ad operation team, as well as in its global business development expansion to Europe, Japan and Korea.

Cecilia Cheng, Executive Director

Cecilia has multicultural experience having studied and worked in the media industry in UK as well as Hong Kong, where she developed in-depth knowledge on Print and Digital Media planning and buying. Since joining EternityX, Cecilia played an important role in enhancing company cross-department communication efficiency, leading the account management team in serving client with professionalism, and is instrumental in assisting the business development team to advance expansion roadmap and strategies.

Cecilia’s professional expertise are highly recognized by industry clients, and she has been selected by Campaign Asia in 2022 as one of the Women to Watch in Greater China.

Tony Skvarc, Sales Director, ANZ

With over 15 year’s sales experience working across digital, out-of-home and radio, Tony has a keen understanding of the ever-evolving advertising landscape. With a strong focus on client relationships, Chinese consumers and data-driven campaigns, Tony is passionate about providing outstanding results for his clients.

Luke Bussell, Director, ANZ

Luke has 20+ years’ experience in advertising and media across digital, radio, publishing, content and TV, including leadership roles in commercial, strategy, cross-platform and business development across Australia and the United Kingdom. Luke has a passion for identifying new advertising technology and making it available to his clients and agencies to maximise their campaign performance.

Winmin Tang, Managing Director, R&D

Winmin is passionate about digital marketing technology and has deep understanding on its ecosystems in the China market. Winmin was previously the Managing Director of Research and Development at Guang Zhou Shunfei Information Technology Ltd., leading the development of its DSP and increase the system’s ability to handle the increase in daily requests from 100 million to 50 billion. Winmin also previously led the successful development and deployment of customized DMP for China Merchants Bank.

Charlene Ree, Founder & CEO

Charlene is an established digital trailblazer and a growth-centric serial entrepreneur. She blends her strategic and execution acumen with her deep knowledge and passion for digital businesses. With two decades of experience in digital advertising, Charlene has spent her endeavour in identifying, growing and efficiently deploying resources to core competencies and successfully implementing go-to-market strategies. As the founder and CEO of EternityX Marketing Technology, she aspires to act as the bridge between China and the rest of the world, empowering brands to build a true connection with their target audiences, thus bringing lifelong brand value and increased revenue for their businesses.

Prior to founding EternityX, Charlene co-founded Httpool Asia, the APAC regional hub of Httpool Group and one of Hong Kong’s leading cross-channel advertising networks and digital performance providers that was later sold to a subsidiary of SONY in 2017. Prior to that, Charlene has spent time in various international digital media companies in Hong Kong and New York from Yahoo! to IPG and Publicis Groupe agencies.

Charlene was recently named as one of the Women to Watch 2021 by Campaign Asia. She is often invited as speaker for conferences, events, panel discussions and webinars on a wide range of topics including those related to digital marketing and China digital ecosystem. Charlene is widely recognized as a thought leader in the industry, and was featured in various world-renowned media publications.