RESEARCH
Insight And Musing
HIGHLIGHT
Unlocking Shoulder-Season Demand: Chinese Outbound Travel, 2025
EternityX reveals how China’s September-November “shoulder season”—the travel period between summer peaks and winter holidays…
S.E.A of Change: The Rise of Chinese Media Users Redefining Modern Living and Consumer Power Whitepaper Report
EternityX delves into the growing influence of Chinese Media Users across Singapore, Malaysia, and Thailand…
Dragon Boat Festival 2025 Travel Trends and Insights Report
EternityX takes a look into the evolving behaviours and travel patterns of Chinese outbound travellers during the Dragon Boat Festival 2025…
The New Gulf Horizon: Engaging China’s Affluent in the GCC
EternityX, in collaboration with Huawei, unveils a strategic roadmap for…
2025 Insights into Chinese Affluent Travellers
Excerpt: This whitepaper delves into the evolving landscape of outbound […]
EMT and TongCheng: 2024 Chinese Outbound Travel Demand Forecast Report
Excerpt EternityX Marketing Technology and TongCheng Travel collaborated to publish […]
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.