Excerpts:
2021 is the year for pandemic recovery, businesses are looking at new ways to capture opportunities. Local consumers aside, the Chinese expats which account for over 1.3M (over 18%) of Hong Kong’s population form a significant demographic that are believed to be one of the key engines of the city’s post COVID-19 economic recovery. To provide perspective on this growing expatriate community that is shaping the city’s consumer market now and into the future, leading AI marketing platform EternityX today announced a survey that looks at the spending and investment habits of mainland Chinese expats to better understand their potential to contribute to the city’s recovery.
The Chinese expat community has contributed to the city’s economic transformation over the years, and their educational level and occupations show that they are highly adaptive with 79% of respondents holding a Bachelor’s degree or above. From EternityX’s data, 38% of surveyed Chinese expats are considered “affluent” as they make over HK$1.5M in individual income per year, two-thirds of whom are making over HK$2M per year. These upper-income households within the Chinese expat community wield strong purchasing power potential that can boost the city’s economy.
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As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.