Cartier FY23 Qixi – WeChat Mini-Program Launch in Hong Kong
Objective:
- Advertise Cartier HK’s latest QiXi promotion “LOVE IS RED”
- Drive desired target audience and quality traffic to Cartier HK’s WeChat Mini-Program
- Enrich customers’ user experience with the brand’s Mini-Program
- Build Cartier HK’s own first-party database among their WeChat community
- Identify unique insights from Mini-Program advertisement
Target Audience:
Chinese expats in HK and Chinese travelers to HK with high spending power
Pain Points:
Solution 1:
Solution 2:
Solution 3:
Campaign Result:
With merely two weeks of campaign optimization, our performance has outperformed the initial promised KPIs and we have helped achieve:
Generated traffics are new visitors
Reached brands’ 2022 yearly traffic in 14 days
Achieved CTR is higher than industry benchmark
Brands’ 2022 yearly unique visitors
Brands’ 2022 yearly new unique visitors in 14 days
Campaign Insights:
For Full Case Study
Cartier FY21 Qixi – Hainan Duty-Free Store Traffic Increase Program
Objective:
Convert TAs to purchase online & increase the store traffic at Cartier Duty Free Store in Sanya (by picking up the product there)
Target Audience:
The audience who are visiting Hainan, with a high spending power and intention to purchase luxury goods
Campaign Format:
Splash Ads
Banner Ads
Pain Point & Solution 1:
Pain Point & Solution 2:
Key Results:
Over delivered impressions than expected
Over delivered high quality traffic than expected
Overall CTR is higher than expected
Insight & Recommendations:
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.