Cartier FY23 Qixi – WeChat Mini-Program Launch in Hong Kong
Objective:
- Advertise Cartier HK’s latest QiXi promotion “LOVE IS RED”
- Drive desired target audience and quality traffic to Cartier HK’s WeChat Mini-Program
- Enrich customers’ user experience with the brand’s Mini-Program
- Build Cartier HK’s own first-party database among their WeChat community
- Identify unique insights from Mini-Program advertisement
Target Audience:
Chinese expats in HK and Chinese travelers to HK with high spending power
Pain Points:
![Cartier_FY21 Qixi_Pain Points Cartier_FY21 Qixi_Pain Points](https://www.eternityx.com/wp-content/uploads/2023/02/Cartier_FY21-Qixi_PainPoints_1-1024x399-800x312.png)
Solution 1:
![Cartier_FY23 Qixi_Solution_1 Cartier_FY23 Qixi_Solution_1](https://www.eternityx.com/wp-content/uploads/2023/02/Cartier_FY23-Qixi_Solution_1_1-1024x203-1050x208.png)
Solution 2:
![Cartier_FY23 Qixi_Solution_2 Cartier_FY23 Qixi_Solution_2](https://www.eternityx.com/wp-content/uploads/2023/02/Cartier_FY23-Qixi_Solution_2_1.png)
Solution 3:
![Cartier_FY23 Qixi_Solution_3 Cartier_FY23 Qixi_Solution_3](https://www.eternityx.com/wp-content/uploads/2023/02/Cartier_FY23-Qixi_Solution_3_1-1024x520-984x500.png)
Campaign Result:
With merely two weeks of campaign optimization, our performance has outperformed the initial promised KPIs and we have helped achieve:
Campaign Insights:
![Cartier_Insights Cartier_Insights](https://www.eternityx.com/wp-content/uploads/2023/02/Cartier_Insight.png)
For Full Case Study
![Cartier Cartier](https://www.eternityx.com/wp-content/uploads/2023/01/Cartier_2-1024x970-400x378.png)
Cartier FY21 Qixi – Hainan Duty-Free Store Traffic Increase Program
Objective:
Convert TAs to purchase online & increase the store traffic at Cartier Duty Free Store in Sanya (by picking up the product there)
Target Audience:
The audience who are visiting Hainan, with a high spending power and intention to purchase luxury goods
Campaign Format:
Splash Ads
Banner Ads
Pain Point & Solution 1:
![Cartier_Pain Point 1 Cartier_Pain Point](https://www.eternityx.com/wp-content/uploads/2023/01/Cartier_new1_P1.png)