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3种处理数据的专业能力:
1. 感知力
2. 理解力
3. 行动力
透过5种不同维度了解消费者决策,实现全域精准营销:
1. 瞬间 / 时间
2. 消费者用户周期的不同阶段
3. 兴趣 / 行为偏好
4. 人群属性
5. 环境 / O2O场景



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成功案例

Cartier launched an array of campaigns during the Chinese New Year period featuring its luxury items in its China Duty Free Store to promote awareness and convert duty free shoppers in Hainan.

Raise awareness among Chinese travelers in Macau and to drive traffic to WeChat article.
To showcase a wide range of promotional offers based on different target groups with corresponding themes.
Brand awareness campaign for Graff utilizing pre-roll video.
To invest more in the luxury market, precisely connect and convert Chinese outbound tourists to increase its market share.
Montblanc campaign to raise awareness in Macau & Hong Kong during China’s Golden Week.
HKU holds online seminar regularly to introduce their MBA program to potential audience, and they would like to leverage the power of online digital media to drive registration from Chinese audience.
Inspire Chinese travelers to visit The Netherlands, also know as “The Kingdom of Tulips” after internal borders reopen.
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