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Insights and Musings

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EternityX: A Spectacular Conclusion to Two Major China Travel Industry Events – TravelDaily Conference and ITB China 2023!

27 September 2023

China Marketing Solution,Travel Marketing

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EternityX’s Xiaohongshu Workshop: Empowering Brands for Xiaohongshu Holiday Marketing Success!

21 September 2023

China Influencer Marketing,China Marketing Solution,China Social Media Marketing,Travel Marketing,Xiaohongshu

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Maximising Opportunities in the Greater Bay Area Market: Best Practices and Effective Strategies for Hong Kong Tourism Marketing

7 June 2023

China Influencer Marketing,China Marketing Solution,China Media Solution,China Social Media Marketing,Travel Marketing,Xiaohongshu

The Golden Week Travel Rebound Featured

What Do You Need to Know about Golden Week Holiday 2023?

6 June 2023

China Marketing Solution,China Media Solution,Marketing Technology,Travel Marketing,Xiaohongshu

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iQiyi Advertising – Learn Different Ad Formats and the Best Strategies to Connect and Convert Chinese Consumers

24 March 2023

China Marketing Solution,China Media Solution,Marketing Technology

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Advertising on iQiyi: A Comprehensive Guide for Global Brands to Reach Chinese Consumers and Tourists

23 March 2023

China Marketing Solution,China Media Solution,Marketing Technology

iResearch Award_Blog

EternityX’s CEO Charlene Ree was Invited to be on the Judging Panel for the 2022 iResearch Marketing Awards

6 March 2023

Charlene Ree,EternityX Trading Desk,Marketing Technology

Seize China’s Outbound Travel Rebound to Reconnect with Chinese Tourists!

17 January 2023

China Marketing Solution,China Media Solution,Marketing Technology,Travel Marketing

1st Xmas Fiesta - 2022 review

The 2022 Year in Review｜Check out EternityX’s Annual Report

10 January 2023

Charlene Ree,China Marketing Solution,Chinese Expats

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Measures for Security Assessment of Cross-Border Data Transfers: Latest Update on Personal Information Protection Law for Marketers

9 November 2022

China Marketing Solution,Cyber Security,Information Protection

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EternityX Gains National Copyright Administration Accreditation of Its 15 Software Copyrights Registration

14 September 2022

China Marketing Solution,DMP,EternityX Trading Desk,Information Protection,Marketing Technology

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Embracing the Acceleration of the Digital Era: Emerging Market Trends in China

8 August 2022

China Marketing Solution,China Media Solution,Marketing Technology

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Explore the Undiscovered Treasure of Kuaishou Marketing

29 June 2022

China Influencer Marketing,China Marketing Solution,China Media Solution,China Social Media Marketing

Capitalise on the Power of Xiaohongshu HK-Based Influencers

23 June 2022

China Marketing Solution,Chinese Expats,HK

EternityX Was Listed In The “China MarTech Landscape 2022” In Three Categories!

27 May 2022

China Marketing Solution

A Simple Guide to Avoiding Pitfalls of Performance Marketing

26 May 2022

Global Marketing,Marketing Technology,Performance Marketing

How China’s Personal Information Protection Law (“PIPL”) May Refashion the Digital Advertising Industry

27 April 2022

China Marketing Solution,Cyber Security,Information Protection

How Using NFTs in Your Marketing Campaign Can Increase Brand Affinity from Young Demographics

8 February 2022

Global Marketing,Marketing Technology

Eternityx was listed in three main categories in “China Digital Marketing Landscape 2021 edition”, one of the key guidebook of Chinese digital marketing

28 January 2022

China Marketing Solution

We Proudly Announce that our CEO Charlene Ree has been named as the GBA Outstanding Young Women Entrepreneur 2021 !

9 December 2021

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David Lee, Chief Financial Officer and Head of Product Innovation

David Lee is a financial and legal strategist and entrepreneur. He is currently the CFO and Head of Product Innovation of EternityX Marketing Technology Limited, China’s acclaimed pragmatic AI marketing technology platform empowering cross-cultural, cross-border connection between global brands and consumers.

David’s career has been propelled by an innate curiosity to deeply understand the business models of various industries, the financial mechanics underpinning these models, and a profound passion for technology. At EternityX, he plays a pivotal role in integrating Generative AI into the company’s solutions, driving not only the enhancement of marketing strategies but also fostering creativity, innovation, and efficiency in product development and operations. Beyond his role at EternityX, David applies his financial, legal acumen and strategic expertise to identify compelling early-stage startups and investment opportunities, including those that harness the potential of AI.

Prior to his current role, David served as a legal counsel at Simpson Thacher & Bartlett, one of the world’s leading international law firms. He provided strategic advice to founders, management teams, and various international financial institutions on matters ranging from strategic decisions and private financings across different stages, to initial public offerings and other corporate matters. David played a key role in advising Alibaba on its landmark IPO in the United States, as well as the IPOs of prominent Internet companies such as Qutoutiao (趣頭條). David also advised international financial institutions in numerous high-profile transactions involving companies such as Weibo (微博), Qunar (去哪兒), and Vipshop (唯品會).

Neil Yan, Managing Director - Hong Kong & Macau

As the Managing Director of EternityX, Neil leads Hong Kong & Macau BD and AM teams, providing all-round digital marketing services for luxury, banking & finance, beauty & cosmetic, travel retail, and airline clients; service range includes Google, Facebook, Programmatic, MCN, social maintenance, OTA, and direct media buying. Neil has market experience in Global, China, Hong Kong, Macau and Taiwan, and was awarded the MediaWorks championship by Campaign Asia-Pacific. He gained two years of working experience in a Nasdaq-listed company’s media and account management team, traveling across Hong Kong and Shanghai. For the past project, he conducted local marketing campaigns for one of the largest fast-food brands in Hong Kong, achieving the top ranking in both Google and Apple App and reached outstanding ROI.

Victor Lee, Chief Strategy Officer

Victor has over 10 years of experience covering all aspects of digital marketing, in China as well as globally. Victor is focused on identifying and driving revenue opportunities, establishing strategic agency networks and partnership, and growing client relations. He plays an instrumental role in EternityX, responsible for its account management and ad operation team, as well as in its global business development expansion to Europe, Japan and Korea.

Remy Wong, Managing Director - Global

Remy has over 10 years of Media sales experience covering different digital marketing channels, specializing in China digital marketing.

Remy is focused on connecting global clients with the China market and establishing agency partnerships worldwide. He plays an instrumental role in EternityX, responsible for global business development expansion in SEA, Oceania, Europe, and Asia

Prior to joining EternityX, Remy was the General Manager at Qihoo 360 HK, focusing on business development, and bringing Qihoo 360 to the worldwide stage.

Cecilia Cheng, Executive Director

Cecilia has multicultural experience having studied and worked in the media industry in UK as well as Hong Kong, where she developed in-depth knowledge on Print and Digital Media planning and buying. Since joining EternityX, Cecilia played an important role in enhancing company cross-department communication efficiency, leading the account management team in serving client with professionalism, and is instrumental in assisting the business development team to advance expansion roadmap and strategies.

Cecilia’s professional expertise are highly recognized by industry clients, and she has been selected by Campaign Asia in 2022 as one of the Women to Watch in Greater China.

Tony Skvarc, Sales Director, ANZ

With over 15 year’s sales experience working across digital, out-of-home and radio, Tony has a keen understanding of the ever-evolving advertising landscape. With a strong focus on client relationships, Chinese consumers and data-driven campaigns, Tony is passionate about providing outstanding results for his clients.

Luke Bussell, Director, ANZ

Luke has 20+ years’ experience in advertising and media across digital, radio, publishing, content and TV, including leadership roles in commercial, strategy, cross-platform and business development across Australia and the United Kingdom. Luke has a passion for identifying new advertising technology and making it available to his clients and agencies to maximise their campaign performance.

Winmin Tang, Managing Director, R&D

Winmin is passionate about digital marketing technology and has deep understanding on its ecosystems in the China market. Winmin was previously the Managing Director of Research and Development at Guang Zhou Shunfei Information Technology Ltd., leading the development of its DSP and increase the system’s ability to handle the increase in daily requests from 100 million to 50 billion. Winmin also previously led the successful development and deployment of customized DMP for China Merchants Bank.

Charlene Ree, Founder & CEO

Charlene is an established digital trailblazer and a growth-centric serial entrepreneur. She blends her strategic and execution acumen with her deep knowledge and passion for digital businesses. With two decades of experience in digital advertising, Charlene has spent her endeavour in identifying, growing and efficiently deploying resources to core competencies and successfully implementing go-to-market strategies. As the founder and CEO of EternityX Marketing Technology, she aspires to act as the bridge between China and the rest of the world, empowering brands to build a true connection with their target audiences, thus bringing lifelong brand value and increased revenue for their businesses.

Prior to founding EternityX, Charlene co-founded Httpool Asia, the APAC regional hub of Httpool Group and one of Hong Kong’s leading cross-channel advertising networks and digital performance providers that was later sold to a subsidiary of SONY in 2017. Prior to that, Charlene has spent time in various international digital media companies in Hong Kong and New York from Yahoo! to IPG and Publicis Groupe agencies.

Charlene was recently named as one of the Women to Watch 2021 by Campaign Asia. She is often invited as speaker for conferences, events, panel discussions and webinars on a wide range of topics including those related to digital marketing and China digital ecosystem. Charlene is widely recognized as a thought leader in the industry, and was featured in various world-renowned media publications.