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Insights and Musings

Morketing MarTech 2022

EternityX Was Listed In The “China MarTech Landscape 2022” In Three Categories!

27May2022

China Marketing Solution

Fig 2_cn

A Simple Guide to Avoiding Pitfalls of Performance Marketing

26May2022

Marketing Technology,Overseas Solution,Performance Marketing

How China’s Personal Information Protection Law (“PIPL”) May Refashion the Digital Advertising Industry

27April2022

China Marketing Solution,Cyber Security,Information Protection,Winmin Tang

Charlene NFT_vF-2

How Using NFTs in Your Marketing Campaign Can Increase Brand Affinity from Young Demographics

8February2022

Marketing Technology,Overseas Solution

China digital marketing landscape

Eternityx was listed in three main categories in “China Digital Marketing Landscape 2021 edition”, one of the key guidebook of Chinese digital marketing

28January2022

China Marketing Solution

业界再次肯定骄人成就！ EternityX的创始人兼CEO吕香凝女士荣获杰出青年女企业家奖！

We Proudly Announce that our CEO Charlene Ree has been named as the GBA Outstanding Young Women Entrepreneur 2021 !

9December2021

EternityX Recognized as The Best Mobile Advertising Platform of the Year by TMA in Guangzhou-thumbnail

EternityX Recognized as The Best Mobile Advertising Platform of the Year by TMA in Guangzhou

26November2021

Awards,China Marketing Solution,Marketing Technology,Winmin Tang

Luxury goods cropped

Luxury E-Commerce Giant Adapt Dynamic Product Advertising In China To Gain Market Share

8November2021

China Marketing Solution,Luxury Shopping,Marketing Technology

GMTIC ceremony_featured image

EternityX Swept Up Three iDigital Annual Awards During The Global MarTech & Smart Retail Innovation Conference in Shanghai

8November2021

Charlene Ree,China Marketing Solution,Marketing Technology

Netherlands Tourism - Video Screenshot (Featured Image)

Dispelling The Myths Behind the Scenes: How The Netherlands Board of Tourism & Conventions Increased The Number of Likes by 28% in Just One Week!

4June2021

Douyin,KOL,Tourism Board,Travel

Hainan x Cartier Image

Luxury House Cartier x Hainan Shopping Paradise

12April2021

Hainan,Luxury Shopping,Travel Retail

Top Touch Award 2020 EternityX Featured Image

EternityX Crowned “Innovation Award For Marketing Technology Of The Year” At Top Touch Awards 2020!

1January2021

China Marketing Solution,Marketing Technology,Travel

Thailand Tourism Board Post - Featured Image

Thailand Is Gearing Up For When The Borders Reopen To Chinese Health And Wellness Tourists

19December2020

China Marketing Solution,Southeast Asia,Travel

Macau’s Hospitality & Tourism Sector Showing Signs of Recovery – Sands China Success Case Study

28October2020

China Marketing Solution,Travel,Travel Retail

Preheat Marketing — Carslan Preparing For The Upcoming Ecommerce Shopping Festival With Celebrity Endorsement

19October2020

Beauty,China Marketing Solution

EternityX Marketing Technology Named Best Programmatic Trading System/Tool/Platform and Rising Company of the Year

16September2020

China Marketing Solution,Luxury Shopping,Marketing Technology

Nominal Investment, Powerful Return – Wuxi Sunac Wanda Vista’s Success Story

15September2020

China Marketing Solution,Marketing Technology,Travel

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Cecilia Cheng, Executive Director

Cecilia has multicultural experience having studied and worked in the media industry in UK as well as Hong Kong, where she developed in-depth knowledge on Print and Digital Media planning and buying. Since joining EternityX, Cecilia played an important role in enhancing company cross-department communication efficiency, leading the account management team in serving client with professionalism, and is instrumental in assisting the business development team to advance expansion roadmap and strategies.

Cecilia’s professional expertise are highly recognized by industry clients, and she has been selected by Campaign Asia in 2022 as one of the Women to Watch in Greater China.

Victor Lee, Managing Director

Victor has over 10 years of experience covering all aspects of digital marketing, in China as well as globally. Victor is focused on identifying and driving revenue opportunities, establishing strategic agency networks and partnership, and growing client relations. He plays an instrumental role in EternityX, responsible for its account management and ad operation team, as well as in its global business development expansion to Europe, Japan and Korea.

Prior to joining EternityX, Victor was the Key Account Manager at Httpool Asia focusing on business development, contributing to over 30% of its overall revenue.

Tony Skvarc, Sales Director, ANZ

With over 15 year’s sales experience working across digital, out-of-home and radio, Tony has a keen understanding of the ever-evolving advertising landscape. With a strong focus on client relationships, Chinese consumers and data-driven campaigns, Tony is passionate about providing outstanding results for his clients.

David Lee, CFO

David Lee is a financial and legal strategist and entrepreneur. David was previously a legal counsel at one of the world’s leading international law firm, Simpson Thacher & Bartlett, advising founders, management teams, various international financial institutions on strategic decision-making, private financings of various stages, initial public offerings and other matters. David has successfully advised Alibaba in its landmark IPO, as well as the IPO of Qutoutiao (趣头条) and Qudian (趣店) and other Internet companies. David also advised international financial institutions in numerous high-profile transactions, including those involving Weibo (微博), Qunar (去哪儿) and Vipshop (唯品会). David’s career has been fueled by a curiosity to deeply understand the business models of various industries, the financial underpinnings of such business models, and passion for technology.

Luke Bussell, Director, ANZ

Luke has 20+ years’ experience in advertising and media across digital, radio, publishing, content and TV, including leadership roles in commercial, strategy, cross-platform and business development across Australia and the United Kingdom. Luke has a passion for identifying new advertising technology and making it available to his clients and agencies to maximise their campaign performance.

Richard Andrew, Managing Director, SEA and ANZ

As an accomplished digital marketer with over 14 year’s industry experience across multiple geographies, Richard brings across a wealth of knowledge in sales, ideation, strategy & planning through to execution, helping marketers to capitalize on the complex yet lucrative China digital market and to build a business intelligence strategy, to increase brand-consumer lifetime value and maximize campaign effectiveness.

Richard was previously the General Manager, Asia at Amobee and Managing Director, Asia at Blis, growing Blis Asia footprint from 2 offices of 10 people to a 30-person multi-functional team in 6 offices serving 7 Asian markets and contributing 60% of overall revenue in Asian Sector.

Winmin Tang, Managing Director, R&D

Winmin is passionate about digital marketing technology and has deep understanding on its ecosystems in the China market. Winmin was previously the Managing Director of Research and Development at Guang Zhou Shunfei Information Technology Ltd., leading the development of its DSP and increase the system’s ability to handle the increase in daily requests from 100 million to 50 billion. Winmin also previously led the successful development and deployment of customized DMP for China Merchants Bank.

Charlene Ree, Founder & CEO

Charlene is an established digital trailblazer and a growth-centric serial entrepreneur. She blends her strategic and execution acumen with her deep knowledge and passion for digital businesses. With two decades of experience in digital advertising, Charlene has spent her endeavour in identifying, growing and efficiently deploying resources to core competencies and successfully implementing go-to-market strategies. As the founder and CEO of EternityX Marketing Technology, she aspires to act as the bridge between China and the rest of the world, empowering brands to build a true connection with their target audiences, thus bringing lifelong brand value and increased revenue for their businesses.

Prior to founding EternityX, Charlene co-founded Httpool Asia, the APAC regional hub of Httpool Group and one of Hong Kong’s leading cross-channel advertising networks and digital performance providers that was later sold to a subsidiary of SONY in 2017. Prior to that, Charlene has spent time in various international digital media companies in Hong Kong and New York from Yahoo! to IPG and Publicis Groupe agencies.

Charlene was recently named as one of the Women to Watch 2021 by Campaign Asia. She is often invited as speaker for conferences, events, panel discussions and webinars on a wide range of topics including those related to digital marketing and China digital ecosystem. Charlene is widely recognized as a thought leader in the industry, and was featured in various world-renowned media publications.