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Blog

Insights and Musings

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iQiyi Advertising – Learn Different Ad Formats and the Best Strategies to Connect and Convert Chinese Consumers

24 March 2023

China Marketing Solution,China Media Solution,Marketing Technology

Girl using iQiyi

Advertising on iQiyi: A Comprehensive Guide for Global Brands to Reach Chinese Consumers and Tourists

23 March 2023

China Marketing Solution,China Media Solution,Marketing Technology

iResearch Award_Blog

EternityX’s CEO Charlene Ree was Invited to be on the Judging Panel for the 2022 iResearch Marketing Awards

6 March 2023

Charlene Ree,EternityX Trading Desk,Marketing Technology

Seize China’s Outbound Travel Rebound to Reconnect with Chinese Tourists!

17 January 2023

China Marketing Solution,China Media Solution,Marketing Technology,Travel Marketing

1st Xmas Fiesta - 2022 review

The 2022 Year in Review｜Check out EternityX’s Annual Report

10 January 2023

Charlene Ree,China Marketing Solution,Chinese Expats

Blog_PIPL_Cover

Measures for Security Assessment of Cross-Border Data Transfers: Latest Update on Personal Information Protection Law for Marketers

9 November 2022

China Marketing Solution,Cyber Security,Information Protection

eternityX-gains-national-copyright-administration-accreditation-of-its-15-software-copyrights-registration

EternityX Gains National Copyright Administration Accreditation of Its 15 Software Copyrights Registration

14 September 2022

China Marketing Solution,DMP,EternityX Trading Desk,Information Protection,Marketing Technology

IAB Picture_2

Embracing the Acceleration of the Digital Era: Emerging Market Trends in China

8 August 2022

China Marketing Solution,China Media Solution,Marketing Technology

Kuaishou Featured Image

Explore the Undiscovered Treasure of Kuaishou Marketing

29 June 2022

China Influencer Marketing,China Marketing Solution,China Media Solution,China Social Media Marketing

Capitalise on the Power of Xiaohongshu HK-Based Influencers

Capitalise on the Power of Xiaohongshu HK-Based Influencers

23 June 2022

China Marketing Solution,Chinese Expats,HK

Golden Mouse Award 2022

EternityX Claimed as “Annual Best Digital Marketing Platform” along with our CEO Charlene Ree Named as “Annual Digital Marketing Influential People” at Golden Mouse Award!

15 June 2022

Awards,Charlene Ree,China Marketing Solution,Marketing Technology

Morketing MarTech 2022

EternityX Was Listed In The “China MarTech Landscape 2022” In Three Categories!

27 May 2022

China Marketing Solution

Fig 2_cn

A Simple Guide to Avoiding Pitfalls of Performance Marketing

26 May 2022

Global Marketing,Marketing Technology,Performance Marketing

How China’s Personal Information Protection Law (“PIPL”) May Refashion the Digital Advertising Industry

27 April 2022

China Marketing Solution,Cyber Security,Information Protection

How Using NFTs in Your Marketing Campaign Can Increase Brand Affinity from Young Demographics

8 February 2022

Global Marketing,Marketing Technology

Eternityx was listed in three main categories in “China Digital Marketing Landscape 2021 edition”, one of the key guidebook of Chinese digital marketing

28 January 2022

China Marketing Solution

We Proudly Announce that our CEO Charlene Ree has been named as the GBA Outstanding Young Women Entrepreneur 2021 !

9 December 2021

EternityX Recognized as The Best Mobile Advertising Platform of the Year by TMA in Guangzhou

26 November 2021

Awards,China Marketing Solution,Marketing Technology

Luxury E-Commerce Giant Adapt Dynamic Product Advertising In China To Gain Market Share

8 November 2021

China Marketing Solution,Marketing Technology

EternityX Swept Up Three iDigital Annual Awards During The Global MarTech & Smart Retail Innovation Conference in Shanghai

8 November 2021

Charlene Ree,China Marketing Solution,Marketing Technology

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Remy Wong, Managing Director - Global

Remy has over 10 years of Media sales experience covering different digital marketing channels, specializing in China digital marketing.

Remy is focused on connecting global clients with the China market and establishing agency partnerships worldwide. He plays an instrumental role in EternityX, responsible for global business development expansion in SEA, Oceania, Europe, and Asia

Prior to joining EternityX, Remy was the General Manager at Qihoo 360 HK, focusing on business development, and bringing Qihoo 360 to the worldwide stage.

David Lee, CFO

David Lee is a financial and legal strategist and entrepreneur. He is actively involved in the Company’s strategic directions, product development, finance and operational activities. David was previously a legal counsel at one of the world’s leading international law firm, Simpson Thacher & Bartlett, advising founders, management teams, various international financial institutions on strategic decision-making, private financings of various stages, initial public offerings and other matters. David has successfully advised Alibaba in its landmark IPO, as well as the IPO of Qutoutiao (趣头条) and Qudian (趣店) and other Internet companies. David also advised international financial institutions in numerous high-profile transactions, including those involving Weibo (微博), Qunar (去哪儿) and Vipshop (唯品会). David’s career has been fueled by a curiosity to deeply understand the business models of various industries, the financial underpinnings of such business models, and passion for technology.

Cecilia Cheng, Executive Director

Cecilia has multicultural experience having studied and worked in the media industry in UK as well as Hong Kong, where she developed in-depth knowledge on Print and Digital Media planning and buying. Since joining EternityX, Cecilia played an important role in enhancing company cross-department communication efficiency, leading the account management team in serving client with professionalism, and is instrumental in assisting the business development team to advance expansion roadmap and strategies.

Cecilia’s professional expertise are highly recognized by industry clients, and she has been selected by Campaign Asia in 2022 as one of the Women to Watch in Greater China.

Victor Lee, Managing Director

Victor has over 10 years of experience covering all aspects of digital marketing, in China as well as globally. Victor is focused on identifying and driving revenue opportunities, establishing strategic agency networks and partnership, and growing client relations. He plays an instrumental role in EternityX, responsible for its account management and ad operation team, as well as in its global business development expansion to Europe, Japan and Korea.

Prior to joining EternityX, Victor was the Key Account Manager at Httpool Asia focusing on business development, contributing to over 30% of its overall revenue.

Tony Skvarc, Sales Director, ANZ

With over 15 year’s sales experience working across digital, out-of-home and radio, Tony has a keen understanding of the ever-evolving advertising landscape. With a strong focus on client relationships, Chinese consumers and data-driven campaigns, Tony is passionate about providing outstanding results for his clients.

Luke Bussell, Director, ANZ

Luke has 20+ years’ experience in advertising and media across digital, radio, publishing, content and TV, including leadership roles in commercial, strategy, cross-platform and business development across Australia and the United Kingdom. Luke has a passion for identifying new advertising technology and making it available to his clients and agencies to maximise their campaign performance.

Winmin Tang, Managing Director, R&D

Winmin is passionate about digital marketing technology and has deep understanding on its ecosystems in the China market. Winmin was previously the Managing Director of Research and Development at Guang Zhou Shunfei Information Technology Ltd., leading the development of its DSP and increase the system’s ability to handle the increase in daily requests from 100 million to 50 billion. Winmin also previously led the successful development and deployment of customized DMP for China Merchants Bank.

Charlene Ree, Founder & CEO

Charlene is an established digital trailblazer and a growth-centric serial entrepreneur. She blends her strategic and execution acumen with her deep knowledge and passion for digital businesses. With two decades of experience in digital advertising, Charlene has spent her endeavour in identifying, growing and efficiently deploying resources to core competencies and successfully implementing go-to-market strategies. As the founder and CEO of EternityX Marketing Technology, she aspires to act as the bridge between China and the rest of the world, empowering brands to build a true connection with their target audiences, thus bringing lifelong brand value and increased revenue for their businesses.

Prior to founding EternityX, Charlene co-founded Httpool Asia, the APAC regional hub of Httpool Group and one of Hong Kong’s leading cross-channel advertising networks and digital performance providers that was later sold to a subsidiary of SONY in 2017. Prior to that, Charlene has spent time in various international digital media companies in Hong Kong and New York from Yahoo! to IPG and Publicis Groupe agencies.

Charlene was recently named as one of the Women to Watch 2021 by Campaign Asia. She is often invited as speaker for conferences, events, panel discussions and webinars on a wide range of topics including those related to digital marketing and China digital ecosystem. Charlene is widely recognized as a thought leader in the industry, and was featured in various world-renowned media publications.