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As the market share of traditional search engines continues to shrink, China’s three major AI search engines (Kimi, Doubao, and DeepSeek) have surpassed 350 million monthly active users, signalling that the AI-driven search revolution has fully permeated users’ lives. Against this backdrop, AI search capabilities are being further integrated into mass-market applications such as WeChat, Xiaohongshu (Rednotes), and Douyin, shifting users’ information acquisition from “proactive retrieval” to “AI-driven proactive responses”.
Addressing brand exposure and growth needs in the AI era, EternityX has recently unveiled its groundbreaking “Generative AI Search Engine Optimization (GEO) Solution”. Centred on the concept of “being recommended by AI”, this solution unlocks new pathways for brand growth.
Celin Chen, Deputy General Manager of EternityX Capability Hub, stated: “Traditional SEO aims to enhance brand visibility within search results; GEO, however, enables brand content to proactively integrate into the conversational context between users and AI. This signifies that the competitive landscape for brands has shifted entirely from ‘search result rankings’ to ‘AI recommendation feeds.’”
3 Core Advantages Driving AI-Powered Brand Growth
Compared to traditional SEO, GEO possesses three key differentiating characteristics:
- “Cross-scenario integration” combines “search + social + AI” capabilities, spanning full-platform AI scenarios such as Douyin lifestyle advice and Xiaohongshu consumer recommendations, encompassing the entire user journey from “query to decision”.
- “Semantic-level comprehension” transcends keyword matching limitations to discern users’ underlying needs and deliver precise responses.
- “Conversational interaction” embeds brand value within ongoing AI-user exchanges, dismantling traditional SEO’s “one-way traffic” barrier.
FRAME Model: A Full-Cycle Closed-Loop Process Ensuring the Efficient Implementation of Geo
EternityX’s proprietary FRAME model serves as the core foundation, ensuring the efficient implementation of GEO strategies across all AI scenarios while delivering quantifiable outcomes. This model establishes a comprehensive, full-cycle closed-loop process:
The FRAME model possesses three core competencies, “understanding brands, understanding users, understanding AI”, which permeate the entire optimization workflow. Through five key stages, it progressively advances and achieves closed-loop implementation:
- F – Frame the Intent : Drawing upon precise insights into both the brand and its audience, we pinpoint their core alignment to ensure content strategies resonate with the brand’s essence while addressing genuine user expectations.
- R – Respond with Trust: We construct content using authoritative data and clear communication to precisely convey core brand values, effectively dispelling user concerns and ensuring every brand exposure builds trust.
- A – Amplify in Context: We employ diverse, strategic content arrangements to flexibly adapt to the unique characteristics of different AI platforms, significantly enhancing the brand’s recommendation efficiency and reach quality.
- M – Monitor AI Outcomes: Utilising professional data tools and AI logic comprehension, we track core metrics throughout the process, gaining real-time insights into optimization outcomes. This enables timely identification of deviations and issues, ensuring every step is data-driven and directionally controlled.
- E- Evolve with Data: Centred on data insights, we continuously refine strategies by integrating brand objectives and user feedback. Each iteration aligns with evolving brand requirements, adapts to shifting user demands, and embraces AI ecosystem trends, ultimately delivering quantifiable, traceable optimization outcomes.
These five interconnected phases ensure every brand optimization achieves the optimal equilibrium between brand identity, user needs, and AI logic.
Seize the Growth Opportunity in the AI Era
As a pioneer in AI marketing technology, EternityX eagerly anticipates collaborating with more brands: centred on data-driven strategies, operating within an AI ecosystem, and focused on growth objectives. We unlock the core capabilities of generative engine optimization, enabling your brand to stand out in AI recommendations and become the “preferred solution” when users make decisions!
About EternityX Marketing Technology
Mastering the Realm of Chinese Audiences
At EternityX, we equip brands and businesses to master the realm of Chinese audiences through the Power of Three—PilotX, NaviX, and MediaX. These cutting-edge, AI-powered solutions enable precision targeting, providing data-driven insights that allow companies to connect with profitable audiences in key markets and beyond. With 12,000+ successful cross-border campaigns for more than 1,000 brands, EternityX helps brands unlock growth, deepen audience connections, and drive long-term success. Our expertise bridges the gap between East and West, ensuring that brands can thrive in a rapidly evolving digital landscape. Learn more: https://www.eternityx.com
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.