How EternityX Elevated Brand Awareness for Jewel Changi Airport
EternityX implemented an integrated marketing campaign for Jewel Changi Airport targeting Chinese travelers via the Xiaohongshu platform. The primary challenge involved overcoming stagnant follower growth and limited visibility among Chinese tourists who are planning their trip to Singapore and Chinese residents living in Singapore. The strategy utilized a combination of diversified KOL partnerships, in-feed advertisements, and search engine marketing focused on specific lifestyle keywords. This approach exceeded expectations, specifically increasing engagement by 234%.
WHAT WERE THE CHALLENGES?
The brand sought to boost awareness and drive traffic to the Jewel Changi Airport official account among Chinese tourists interested in traveling to Singapore. However, a slow follower growth rate proved difficult to overcome. The situation was further complicated by the difficulty of identifying the appropriate quantity and style of KOLs to match desired follower demographics.
These logistical hurdles made it complex to ensure brand messaging was channeled accurately to the target audience, thereby limiting the brand’s ability to convert online discovery into offline visits.
WHAT HAVE WE ACHIEVED?
higher than expected
higher than expected
HOW WE DID IT?
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As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.