Winning Chinese Audiences for Vietnam: Driving Awareness, Demand and Business Growth

EVENTS

Winning Chinese Audiences for Vietnam: Driving Awareness, Demand and Business Growth

22 April 2026

Chinese outbound is recovering and consumer behavior has fundamentally evolved. From AI-driven discovery to the dominance of platforms such as RED (Xiaohongshu), Douyin, and WeChat, Chinese consumers today engage, evaluate, and convert differently.

For Vietnamese and global brands alike, the opportunity is significant – but requires a more localized, insight-led, and integrated approach to capture demand effectively.

EternityX and Cision Vietnam are hosting an exclusive, invitation-only workshop designed for senior marketing and business leaders navigating the next phase of Chinese outbound demand.

Event Details

Date: May 14, 2026 (Thursday)
Conference: 3:00 PM – 5:00 PM
Networking Reception: 5:30 PM – 6:30 PM
Venue: 3rd Floor, Sonatus Building, 15 Le Thanh Ton, District 1, Ho Chi Minh City

Featured Speakers

Deric Wong
Chief Business Officer (Global), EternityX | Founder & CEO, DJM Consulting

A senior leader with decades of experience across Asia’s marketing and media landscape, Deric previously served as CEO of Dentsu China and CEO of Omnicom Media Group Hong Kong. He now leads global business strategy at EternityX, driving cross-border growth initiatives that connect brands with Chinese audiences worldwide. Deric is widely recognized for his expertise in China market strategy, digital transformation, and scaling businesses across high-growth markets, having worked with leading global brands across sectors including travel, luxury, and finance.

Giang Nguyen
Director of Sales & Strategic Partnerships, Cision PR Newswire Vietnam

Giang is a seasoned communications and business development leader with over 10 years of experience in media, marketing, and international brand strategy. At Cision PR Newswire, she works closely with Vietnamese enterprises to expand their global visibility and strengthen brand positioning through strategic communications and media distribution. She is an active industry speaker, regularly sharing insights on how PR and storytelling can elevate Vietnam’s positioning internationally, including tourism and destination branding.

Session highlights

Chinese Audience Insights & Solutions for Impactful Results
Speaker: Deric Wong

Latest Chinese outbound trends impacting Vietnam
Behavioral insights into how Chinese audiences discover and evaluate brands
Chinese Media Platform Dynamics (RED, Douyin, and WeChat)
Practical strategies to refine targeting and drive measurable outcomes

Building Brand Authority through Strategic Media Reach
Speaker: Giang Nguyen

The role of credibility and trust in influencing Chinese consumers
How PR and media distribution complement digital performance
Navigating the Chinese media ecosystem with localized strategies
Case studies from hospitality and tourism sectors

Interactive Q&A & Executive Dialogue
Join the conversation directly with our speakers — the first 5 questions from the audience will each receive a special gift from the organizers.

Then Stay for Networking
After the workshop, join us for a tea break from 5:30 to 6:30 PM — featuring traditional Vietnamese pastries, Western savories, detox infusions, and freshly brewed tea & coffee. A relaxed moment to connect with peers across industries and exchange insights on what is next.

Seats are limited to ensure a focused and high-quality discussion. With fewer than 40 seats available. We look forward to welcoming you to an insightful afternoon session and exploring how we can support your growth strategy in reaching Chinese audiences.