How We Enhanced Brand Awareness for Hyundai
Hyundai aimed to enhance brand awareness among the Chinese Australian segment and drive website clicks. The primary challenge involved accurately isolating and reaching adult Chinese who demonstrated active intent in the automotive category. To address this, the campaign utilised pre-roll ads precisely targeting the audience with real-time Australian IP, Simplified Chinese device language settings, automotive interest tags, and Baidu automotive search history from the past 90 days. As a result, the campaign achieved a CTR higher than its media plan target by 73.33%.
WHAT WERE THE CHALLENGES?
Hyundai sought to enhance brand awareness and drive website clicks among the Chinese-Australian demographic through targeted digital advertising. However, isolating and reaching the Chinese audience living in Australia within a broader automotive market proved difficult. Furthermore, accurately capturing active purchase intent among Chinese Australians required comprehensive cross-referencing of complex data parameters.
WHAT HAVE WE ACHIEVED?
HOW WE DID IT?
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As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.