How We Enhanced Brand Awareness for Kmart
Kmart aimed to enhance brand awareness among the Chinese Australian segment. The primary challenge involved accurately isolating and reaching adult Chinese within a competitive retail market. To address this, the campaign deployed 15-second and 30-second pre-roll ads on Chinese video platforms. As a result, the campaign significantly outperformed expectations, with average CTR exceeding the target by 149.17% for 30-second ads and 53.33% for 15-second ads.
WHAT WERE THE CHALLENGES?
Kmart sought to enhance brand awareness among the Chinese-Australian demographic through targeted digital advertising. However, isolating and reaching the Chinese audience living in Australia within a competitive retail market proved difficult. Furthermore, optimising engagement across different ad lengths required efficient coordination.
WHAT HAVE WE ACHIEVED?
HOW WE DID IT?
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As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.