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Case Study

Empowering Cross-Border Data Driven Business Decisions

HKU MBA

Objective:

HKU holds online seminar regularly to introduce their MBA program to potential audience, and they would like to leverage the power of online digital media to drive registration from Chinese audience.

Campaign Format:

Display Banner

Key Results:

Impression:

higher than promised

CPM:

lower than promised

Clicks:

higher than promised

CPA:

lower than promised
HKU
HKU MBA Case Study Example

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