Case Study
Empowering Cross-Border Data Driven Business Decisions
Empowering Cross-Border Data Driven Business Decisions
Deric Wong is a prominent executive known for driving global business transformation and strategic innovation. As Chief Business Officer at EternityX, he leads the company’s global expansion and cross-border marketing strategies, specializing in connecting international brands with Chinese travelers and overseas Chinese communities to accelerate economic growth worldwide.
Prior to joining EternityX, Deric served as Group CEO of dentsu China, where he oversaw a portfolio of leading agencies including Isobar, dentsu PR, Carat, iProspect, dentsu X, and Merkle. He also held the role of CEO at Omnicom Media Group Hong Kong, managing OMD and PHD, and pioneering data-driven and content-centric strategic units that redefined agency value.
Deric’s contributions to the industry have earned him multiple accolades, including Campaign Asia’s “40 Under 40 Unsung Hero” (twice), The Internationalist’s “Agency Innovator” award, and jury roles for prestigious awards such as Cannes Lions and the Effie Awards. He is a recognized thought leader, frequently sharing insights on global business platforms, including Bloomberg Markets: China Open.
At EternityX, Deric is focused on scaling the company’s global footprint, forging strategic partnerships, and delivering innovative marketing solutions that bridge East and West in today’s interconnected digital economy.
Charlene Ree is a pioneering digital marketing leader with over 20 years of experience driving innovation, growth, and multicultural engagement across global markets. As Founder and CEO of EternityX Marketing Technology, she leads the company’s strategic vision, empowering international brands to connect authentically with Chinese audiences through advanced marketing technologies and data-driven solutions.
Charlene’s career spans leadership roles at top-tier digital media companies including Yahoo!, IPG, and Publicis Groupe agencies. She also co-founded Httpool Asia, a cross-channel advertising network later acquired by a SONY subsidiary in 2017. Her expertise lies in digital transformation, go-to-market strategy, and multicultural marketing, with a proven track record of helping brands scale and localize effectively in complex markets.
Charlene is a recognized advocate for inclusive, audience-first strategies with a proven track record of fostering growth-driven cultures. Her leadership has earned her top-tier industry honors, including Campaign Asia’s “Women to Watch” (2021) and the Women Leading Change Award for Entrepreneurship of the Year (2022).
Beyond her individual accolades—such as the 2025 Trailblazers Award by Jessica—she led her team to a Silver Prize in Best Learning & Development. A sought-after thought leader, Charlene frequently shares her insights at global industry events and in leading media outlets.
Luke Bussell is a veteran media and advertising executive with over 20 years of experience across digital, radio, publishing, content, and television. As Director for ANZ at EternityX, he leads the company’s growth and client engagement across Australia and New Zealand, helping brands and agencies harness advanced marketing technologies to drive performance and achieve measurable results.
Luke has held senior leadership roles in commercial operations, strategy, and cross-platform business development in both Australia and the United Kingdom. His deep industry knowledge and strategic mindset enable him to navigate the evolving media landscape and deliver innovative, results-driven solutions.
Passionate about emerging advertising technologies, Luke is focused on making cutting-edge tools accessible and actionable for clients. His commitment to client success, combined with a strong understanding of market dynamics, positions him as a trusted partner in delivering high-impact campaigns.
At EternityX, Luke is dedicated to expanding the company’s footprint in the ANZ region, fostering strong agency relationships, and empowering clients to stay ahead in a competitive and rapidly changing digital environment.
Remy Wong is a commercial media expert with over a decade of experience in revenue generation, strategic partnerships, and international market development. As Head of Business Success at EternityX, he leads global business development and drives market expansion across key international regions, including Southeast Asia, Oceania, Europe, and Asia.
Remy has played a pivotal role in guiding global brands into the China digital ecosystem, pioneering market entry strategies and cultivating long-term agency partnerships across diverse international markets. His ability to align commercial goals with localized execution has made him a trusted advisor to both clients and partners navigating cross-border marketing challenges.
With a strong background in commercial media management, Remy specializes in building scalable business models and unlocking new revenue streams. His strategic mindset and global perspective continue to fuel EternityX’s growth and strengthen its position as a leading cross-border marketing technology partner.
At EternityX, Remy is focused on accelerating international growth, deepening client success, and expanding the company’s global footprint through innovative, performance-driven solutions.
Max Lee is an experienced media strategist with over 15 years of experience in the advertising and media industry, specializing in integrated marketing solutions across Greater China. As Global Partner of China Media Integration at EternityX, he leads cross-platform media strategies that connect global brands with Chinese audiences through innovative, data-driven campaigns.
Max has worked with a wide range of clients across travel, beauty, and FMCG sectors, including Unilever, Pandora, Amorepacific, Sands Resorts Macau, and Galaxy Macau. His strategic leadership has spanned hotels, shopping malls, entertainment events, and conferences, delivering holistic marketing solutions that drive commercial success.
Prior to joining EternityX, Max served as Deputy General Manager at Carat China under Dentsu International and held key roles at leading global agencies including Mindshare, MediaCom, and PHD. His expertise lies in media integration, digital transformation, and platform-specific strategy across Alibaba, WeChat, Douyin, Xiaohongshu, and Xiaomi. He is also a certified Xiaohongshu marketer, reflecting his commitment to staying at the forefront of China’s evolving digital landscape.
At EternityX, Max focuses on enhancing media integration capabilities, developing high-impact campaigns, and expanding the company’s presence across mainland China, Taiwan, and the Greater Bay Area. His ability to deliver award-winning strategies and foster long-term client partnerships makes him a key driver of growth and innovation.
Simon Zhong is an expert insight strategist and product innovator with over 18 years of experience in China’s marketing landscape, spanning 4A agencies, media platforms, and consulting firms. As Head of Insights & Product Innovation at EternityX, he leads the development of globally scalable marketing solutions, builds proprietary data capabilities, and drives industry and consumer insights to uncover growth opportunities for brands.
Prior to joining EternityX, Simon led the Product, Insights, and Analytics division at Dentsu China, where he played a pivotal role in the company’s digital transformation. He spearheaded new business development and capability building, and launched several influential whitepapers that shaped industry thinking. His cross-sector experience includes work with leading brands in FMCG, automotive, luxury, alcohol, and beauty.
Simon brings a unique blend of expertise across strategy, planning, product development, analytics, and insights. A long-time observer of China’s advertising ecosystem, he spent over a decade analyzing and forecasting media investment trends, contributing to the industry’s understanding of evolving market dynamics.
At EternityX, Simon focuses on three core pillars: building a robust marketing product matrix to serve global brands, establishing proprietary data capabilities to drive value through data-led marketing, and leading insight initiatives to identify strategic opportunities and advance industry development.
Richard Zou is a seasoned marketing strategist with over two decades of experience driving brand growth and digital transformation in China’s dynamic market landscape. As General Manager of EternityX China, he leads the company’s integrated marketing strategy services, helping brands enhance content-to-media precision, improve ROI, and achieve a seamless alignment between branding, efficiency, and sales performance.
Prior to joining EternityX, Richard spent 22 years in global 4A agencies, where he managed marketing strategy for a diverse portfolio of international brands including Sony, Microsoft, Nippon Paint, Bosch, Dingxin International Group, and PepsiCo. He also brings hands-on experience in building e-commerce capabilities from the ground up—spanning shelf-based to social commerce—guiding teams through strategic planning, marketing, and operations across major campaigns such as 618 and Double 11.
Richard’s areas of expertise include omnichannel strategy, e-commerce incubation, performance marketing, and content-driven brand building. Under his leadership, teams have earned numerous accolades including the Alibaba Mom M-Wards, Media Marketing Award (Bronze – E-Commerce Marketing), ByteDance Best Brand Breakthrough Award, and the Industry Pioneer Award. Most recently, his work on the branded family drama “Healing Food Light Convenience Store” garnered the MMA O2O Retail Innovation Silver Award and the Effie Brand Effectiveness Bronze Award for User and New Customer Growth.
Iris Guan is a dynamic communications leader with over 15 years of experience in strategic communications and media management across global agency environments. As General Manager of the Middle East at EternityX, she spearheads cross-border marketing initiatives, helping brands connect with Chinese audiences in the region through data-driven strategies and culturally resonant campaigns.
Throughout her career, Iris has developed and executed impactful branding campaigns and media investment strategies for leading brands in the FMCG, luxury, electronics, and automotive sectors. Her expertise lies in integrating digital innovation with data analytics to drive measurable business growth.
With international experience spanning Hong Kong, London, and Singapore, Iris is adept at leading multicultural teams and managing complex projects across diverse markets. She is currently expanding her leadership capabilities through an Executive Program and Female Leadership Workshop at Stanford University, while also advising Chinese start-ups on financing and overseas market entry strategies.
Neil Yan is a results-driven digital marketing leader with extensive experience across Greater China and global markets. As Managing Director – Global at EternityX, he oversees business development and account management for Hong Kong and Macau, delivering tailored digital marketing solutions for clients in luxury, banking and finance, beauty, travel retail, and aviation sectors.
Neil’s expertise spans a full spectrum of digital services, including Google and Facebook advertising, programmatic buying, social media management, and direct media purchasing. His strategic leadership ensures that clients receive integrated, performance-driven campaigns that resonate with diverse audiences.
With a career spanning markets in China, Hong Kong, Macau, Taiwan, and beyond, Neil brings a nuanced understanding of regional dynamics and global marketing trends. He previously served on the media and account management team of a Nasdaq-listed company, gaining valuable cross-border insights while working between Hong Kong and Shanghai.
A MediaWorks Championship winner recognized by Campaign Asia-Pacific, Neil has demonstrated his ability to lead high-impact campaigns. Notably, he spearheaded a digital initiative for one of Hong Kong’s largest fast-food brands, achieving top rankings in both the Google Play and Apple App stores and delivering exceptional ROI.
At EternityX, Neil is focused on expanding the company’s digital capabilities, driving innovation, and crafting strategies that deliver measurable results in an increasingly competitive and fast-evolving marketplace.
Cecilia Cheng is a seasoned marketing leader with deep expertise in client management and cross-cultural strategy. As Executive Director at EternityX, she oversees account management operations and drives strategic growth initiatives, with a focus on strengthening client relationships and fostering cross-functional collaboration to deliver exceptional service.
With a strong foundation in both print and digital media planning and buying, Cecilia brings a global perspective shaped by her academic and professional experiences in the UK and Hong Kong. Her multicultural background enables her to craft marketing strategies that resonate with diverse audiences and navigate the complexities of international brand engagement.
Cecilia is a recognized advocate for multicultural marketing and inclusive audience engagement. In 2022, she was named one of Campaign Asia’s “Women to Watch in Greater China,” a testament to her leadership and influence in the industry.
At EternityX, Cecilia is focused on elevating client experiences, integrating advanced marketing strategies, and championing authentic brand communication across borders. She continues to share her insights at industry forums, contributing to the evolution of multicultural marketing practices.
Winmin Tam is a digital marketing technology expert with deep technical expertise and a strong track record of innovation in China’s complex digital ecosystem. As Managing Director of R&D at EternityX, he leads the company’s research and development initiatives, driving the evolution of proprietary technologies to meet the dynamic needs of global marketers targeting Chinese audiences.
Winmin has been instrumental in the company’s technological evolution since its early days as Guangzhou Shunfei Information Technology Co Ltd., the predecessor of EternityX. During this time, he spearheaded the development of a high-performance Demand-Side Platform (DSP), scaling its capacity from 100 million to 50 billion daily requests. He also led the successful design and deployment of a customized Data Management Platform (DMP) for China Merchants Bank, showcasing his ability to deliver tailored, enterprise-grade solutions in highly regulated industries.
With a strong foundation in data infrastructure, programmatic advertising, and marketing technology architecture, Winmin is recognized for his ability to translate complex technical challenges into scalable, impactful innovations. His work continues to shape the future of digital marketing through a combination of strategic foresight and hands-on technical leadership.
At EternityX, Winmin is focused on advancing the company’s R&D capabilities, building next-generation marketing technologies, and exploring new frontiers in data-driven innovation. He remains committed to sharing his insights at industry forums and contributing to the ongoing transformation of the digital marketing landscape.
Jean Kniss Loh is a distinguished international business and strategic communications leader with over 20 years of experience advising global enterprises and C-suite executives. As Chief Marketing Officer – Global at EternityX, she leads the company’s global marketing strategy, brand positioning, and communications initiatives, driving growth and engagement across international markets.
Jean’s career spans senior leadership roles at top global communications firms, including FTI Consulting, Burson-Marsteller Hong Kong, Fleishman-Hillard, and Text 100. She also founded and led a successful integrated communications agency with operations across Singapore, Greater China, and Europe. Earlier in her career, she was a pioneer at KPMG Singapore, where she introduced innovative marketing strategies that elevated the firm’s brand presence.
Most recently, Jean served as Senior Advisor to the C-suite at dentsu China, where she provided strategic counsel on marketing and growth, diversity and inclusion, talent development, and crisis management. Her cross-industry expertise spans financial services, corporate, real estate, and consumer sectors, and she has led award-winning campaigns for Fortune 500 companies and global brands.
Jean holds an MBA from Hull University in the United Kingdom and a Bachelor’s Degree in Mass Communication from RMIT University in Australia. At EternityX, she is focused on amplifying the company’s global brand, strengthening stakeholder engagement, and shaping the future of cross-border marketing through strategic storytelling and innovation.
Victor Lee is a strategic marketing leader with over a decade of experience in digital marketing across China and international markets. As Chief Strategy Officer at EternityX, he leads the account management and ad operations teams, driving global business development and spearheading the company’s expansion into key markets including Europe, Japan, and Korea.
Victor’s expertise lies in identifying growth opportunities, building strategic partnerships, and optimizing client engagement. His deep understanding of the digital ecosystem enables him to navigate complex market dynamics and deliver impactful, revenue-generating solutions for global brands.
Throughout his career, Victor has held pivotal roles focused on business growth and market strategy, equipping him with the insight and agility to lead cross-border marketing initiatives. He is a strong advocate for multicultural marketing and audience-first strategies, ensuring brands connect authentically with diverse communities.
At EternityX, Victor is focused on strengthening global agency networks, enhancing operational excellence, and accelerating the company’s international footprint through strategic innovation and client-centric solutions.
David Lee is a strategic finance and innovation leader with deep expertise at the intersection of law, finance, and technology. As Chief Financial Officer and Head of Product Innovation at EternityX Marketing Technology, he drives the company’s financial strategy while leading the integration of Generative AI into its marketing technology platform—enhancing cross-border engagement between global brands and Chinese consumers.
Prior to joining EternityX, David served as legal counsel at Simpson Thacher & Bartlett, one of the world’s leading international law firms. He advised founders, executive teams, and global financial institutions on private financings, IPOs, and strategic transactions. His notable work includes advising Alibaba on its landmark U.S. IPO, as well as guiding major listings and deals involving Qutoutiao, Weibo, Qunar, and Vipshop.
David brings a unique blend of financial, legal, and technological insight to his role. Passionate about innovation, he is deeply involved in product development and operational efficiency, with a focus on leveraging AI to drive marketing performance. Outside of EternityX, he actively identifies and supports early-stage startups, particularly those harnessing AI to transform industries.
At EternityX, David is focused on optimizing financial operations and accelerating product innovation to empower brands navigating the complexities of global and multicultural markets.
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.
Charlene’s professional journey spans two decades in digital advertising, where her strategic execution skills and deep industry knowledge have set her apart. She has a proven track record of successfully implementing go-to-market strategies that align with core competencies, making her a vital force in the ever-evolving digital ecosystem.
Beyond her leadership at EternityX, Charlene co-founded Httpool Asia, a significant player in the cross-channel advertising network that was sold to a subsidiary of SONY in 2017. Her extensive experience with international digital media companies, including Yahoo!, IPG, and Publicis Groupe agencies, has equipped her with a diverse skill set and a broad perspective on the global marketing landscape.
Charlene is not only a leader in multicultural marketing but also a strong advocate for audience-driven strategies. Her commitment to fostering inclusivity within the industry has led to innovative practices that resonate with various communities, ensuring brands engage authentically and meaningfully.
Recognized for her contributions, Charlene was named one of the Women to Watch 2021 by Campaign Asia, underscoring her influence in the field. Her insights have been shared across numerous prestigious media outlets, further solidifying her reputation as a thought leader in digital marketing.
In her current role, Charlene is focused on leveraging advanced marketing technologies to enhance client engagements and drive business growth. Looking ahead, she plans to share her expertise through various speaking engagements and industry events, reinforcing her commitment to leading the conversation on multicultural marketing and empowering brands to navigate the complexities of the global marketplace.
Jean Kniss Loh is a distinguished International Business & Strategic Communications Advisor with over two decades of leadership experience. She founded and led a successful integrated communications firm spanning Singapore, Greater China, and Europe. Throughout her career, Jean held senior roles at global communications giants, including FTI Consulting, Burson-Marsteller Hong Kong, Fleishman-Hillard, and Text 100. Notably, she was a pioneer at KPMG Singapore, driving innovative marketing strategies.
In her most recent capacity as Senior Advisor to C-Suites at dentsu China, Jean provided strategic counsel for Marketing & Growth, Diversity & Inclusion, Talent Development, and Crisis Management. Leveraging her extensive expertise across financial services, corporate, real estate, and consumer industries, Jean delivered impactful communications solutions and spearheaded award-winning campaigns for Fortune 500 corporations and global enterprises throughout her illustrious career.
Jean holds an MBA from Hull University, United Kingdom, and a Bachelor’s Degree in Mass Communication from RMIT University, Australia, reflecting her commitment to excellence in international business and strategic communications.
Remy has over 10 years of Media sales experience covering different digital marketing channels, specializing in China digital marketing.
Remy is focused on connecting global clients with the China market and establishing agency partnerships worldwide. He plays an instrumental role in EternityX, responsible for global business development expansion in SEA, Oceania, Europe, and Asia
Prior to joining EternityX, Remy was the General Manager at Qihoo 360 HK, focusing on business development, and bringing Qihoo 360 to the worldwide stage.
As the Managing Director of EternityX, Neil leads Hong Kong & Macau BD and AM teams, providing all-round digital marketing services for luxury, banking & finance, beauty & cosmetic, travel retail, and airline clients; service range includes Google, Facebook, Programmatic, MCN, social maintenance, OTA, and direct media buying. Neil has market experience in Global, China, Hong Kong, Macau and Taiwan, and was awarded the MediaWorks championship by Campaign Asia-Pacific. He gained two years of working experience in a Nasdaq-listed company’s media and account management team, traveling across Hong Kong and Shanghai. For the past project, he conducted local marketing campaigns for one of the largest fast-food brands in Hong Kong, achieving the top ranking in both Google and Apple App and reached outstanding ROI.
David Lee is a financial and legal strategist and entrepreneur. He is currently the CFO and Head of Product Innovation of EternityX Marketing Technology Limited, China’s acclaimed pragmatic AI marketing technology platform empowering cross-cultural, cross-border connection between global brands and consumers.
David’s career has been propelled by an innate curiosity to deeply understand the business models of various industries, the financial mechanics underpinning these models, and a profound passion for technology. At EternityX, he plays a pivotal role in integrating Generative AI into the company’s solutions, driving not only the enhancement of marketing strategies but also fostering creativity, innovation, and efficiency in product development and operations. Beyond his role at EternityX, David applies his financial, legal acumen and strategic expertise to identify compelling early-stage startups and investment opportunities, including those that harness the potential of AI.
Prior to his current role, David served as a legal counsel at Simpson Thacher & Bartlett, one of the world’s leading international law firms. He provided strategic advice to founders, management teams, and various international financial institutions on matters ranging from strategic decisions and private financings across different stages, to initial public offerings and other corporate matters. David played a key role in advising Alibaba on its landmark IPO in the United States, as well as the IPOs of prominent Internet companies such as Qutoutiao (趣頭條). David also advised international financial institutions in numerous high-profile transactions involving companies such as Weibo (微博), Qunar (去哪兒), and Vipshop (唯品會).
Victor has over 10 years of experience covering all aspects of digital marketing, in China as well as globally. Victor is focused on identifying and driving revenue opportunities, establishing strategic agency networks and partnership, and growing client relations. He plays an instrumental role in EternityX, responsible for its account management and ad operation team, as well as in its global business development expansion to Europe, Japan and Korea.
Cecilia has multicultural experience having studied and worked in the media industry in UK as well as Hong Kong, where she developed in-depth knowledge on Print and Digital Media planning and buying. Since joining EternityX, Cecilia played an important role in enhancing company cross-department communication efficiency, leading the account management team in serving client with professionalism, and is instrumental in assisting the business development team to advance expansion roadmap and strategies.
Cecilia’s professional expertise are highly recognized by industry clients, and she has been selected by Campaign Asia in 2022 as one of the Women to Watch in Greater China.
With over 15 year’s sales experience working across digital, out-of-home and radio, Tony has a keen understanding of the ever-evolving advertising landscape. With a strong focus on client relationships, Chinese consumers and data-driven campaigns, Tony is passionate about providing outstanding results for his clients.
Luke has 20+ years’ experience in advertising and media across digital, radio, publishing, content and TV, including leadership roles in commercial, strategy, cross-platform and business development across Australia and the United Kingdom. Luke has a passion for identifying new advertising technology and making it available to his clients and agencies to maximise their campaign performance.
Winmin is passionate about digital marketing technology and has deep understanding on its ecosystems in the China market. Winmin was previously the Managing Director of Research and Development at Guang Zhou Shunfei Information Technology Ltd., leading the development of its DSP and increase the system’s ability to handle the increase in daily requests from 100 million to 50 billion. Winmin also previously led the successful development and deployment of customized DMP for China Merchants Bank.
Charlene is an established digital trailblazer and a growth-centric serial entrepreneur. She blends her strategic and execution acumen with her deep knowledge and passion for digital businesses. With two decades of experience in digital advertising, Charlene has spent her endeavour in identifying, growing and efficiently deploying resources to core competencies and successfully implementing go-to-market strategies. As the founder and CEO of EternityX Marketing Technology, she aspires to act as the bridge between China and the rest of the world, empowering brands to build a true connection with their target audiences, thus bringing lifelong brand value and increased revenue for their businesses.
Prior to founding EternityX, Charlene co-founded Httpool Asia, the APAC regional hub of Httpool Group and one of Hong Kong’s leading cross-channel advertising networks and digital performance providers that was later sold to a subsidiary of SONY in 2017. Prior to that, Charlene has spent time in various international digital media companies in Hong Kong and New York from Yahoo! to IPG and Publicis Groupe agencies.
Charlene was recently named as one of the Women to Watch 2021 by Campaign Asia. She is often invited as speaker for conferences, events, panel discussions and webinars on a wide range of topics including those related to digital marketing and China digital ecosystem. Charlene is widely recognized as a thought leader in the industry, and was featured in various world-renowned media publications.