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Case Study

Empowering Cross-Border Data Driven Business Decisions

Israel Tourism Board

Israel Tourism Board
Israel Tourism Board

Increase brand awareness in China and drive website traffic

Target Audience:

Frequent Chinese outbound travelers with interest to travel to Israel

Campaign Format:

Display Banner


Pain Point & Solution:
Israel Tourism Board_Pain Point
Israel Tourism Board_Solution
Key Results:
Cost per second click in website lower than expected
CPC lower than expected
Number of clicks more than expected
Israel Tourism Board_Recommendations

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