Skip to content
Menu

Press Release

Empowering Cross-Border Data Driven Business Decisions

CCTV’s Accredited Corporate Talk Show “Credit China” Interviewed EternityX CEO Charlene Ree to Share Her Brand Philosophy And Her Thoughts On Women Entrepreneurship

Share This Article

EternityX Marketing Technology Limited (hereinafter referred to as “EternityX”), the China’s acclaimed Pragmatic AI marketing technology platform, announced that the renowned CCTV corporate talk show “Credit China” (信用中国)has invited their CEO Charlene to share the brand story and philosophy of EternityX, as well as how she leverages the “She-Power” in the workplace and hits all the significant milestones along the way.

EternityX’s CEO Charlene Ree and famous CCTV’s host Hai Xia

Charlene is an established digital trailblazer with over two decades of experience in the digital advertising industry. Prior to founding Eternity, Charlene has spent time in various international digital media agency in HK and New York including Yahoo! , IPG and Publicis Groupe, served over 3,000+ global brands. In merely three years of time, EternityX has expanded from a team of three to an international enterprise with 9 global offices, 60+ employees and performed over 2,500 campaigns for 400+ advertisers.

Empowering Cross-Border Data Driven Business Decision

EternityX Provides Comprehensive Marketing Solution for Marketers and Brands

Charlene Ree studied and worked in the States in her early years and went to Hong Kong after graduation. With her knowledges on overseas advertising field, she was very optimistic about China’s development on digitalization at that time, however, with the asymmetric information among companies in China and rest of the globe, it causes communication barriers and discrepancy of expectation when executing marketing campaigns for clients, which inspires Charlene to found this company, in order to empower Chinese and overseas brands as a connecting bridge by integrating the data technologies with openness, diversity and innovation in their brand DNA, hence bringing lifelong value and bring revenue to their business.

Proprietary Data System

EternityX Proprietary Data Platform Combines 3 Capabilities and 5 Dimensions Analytic Power to Effectively Target Consumers

Through EternityX’s Proprietary AI algorithm, they could analyse the big data of high spending user’s consumption demand lifecycle accurately, empowering brands with in-depth consumer insights ranging from audience interests and consumption behaviours. Then, EternityX’s professionals could customize the marketing campaigns by segmenting content based on consumers’ needs , leading to precise marketing campaign planning and execution, significantly increase campaign effectiveness by at least 20-30% and reduce up to 80% of labour waste.

“Brand & I” – Building Emotional Connections Between Brand and Consumers

Regarding brand building, Charlene said,” brands and consumers are in co-dependent relationships from purchasing to building up loyalty, and turning into the endorsement of the brand, or even becoming one with the brand. “ For that reason, EternityX would like to build an perpetual and advanced marketing platform to empower brands for better connections and transforming customers, hence developing a long term and reciprocal relationship”, she added.

Charlene’s Dedication to Present “Shepower” in Male-Dominant Industry

As an epitome of women entrepreneurship, Charlene constantly learns and evolves from balancing the tasks among family, work and personal interest. She often encourages her own employees to explore their own core values and reckons it is important to find one self’s own core value and get ahead of themselves. EternityX’s number of women employees are around 48% and the women in senior management role has even reached more than 70% over the years, indicating the fact that EternityX commits to close the gender equity gap and integrate diversity in all levels. If the employees are capable, EternityX will value their talents regardless of their ages, genders, and nationalities.

Charlene Women to watch

Last but not least, as a thought leader herself, Charlene is often invited as speaker for conferences, events, panel discussions and webinars on a wide range of topics, for instance, in the Women in Tech Panel Discussion co-hosted by HK Innovative Technology Development Association and monthly magazine JESSICA, Charlene has shared her own experiences as a women business leader in the work field of IT, breaking the stereotypes of businesswomen, hence promoting the message of encouraging young busines women to believe in their capabilities and fight for what they deserve. Charlene has also gained the Greater Bay Area Outstanding Women Entrepreneur Awards 2021 and listed as Women to Watch 2021 from Campaign Asia.

 

About EternityX

Connecting regional and international brands with the Chinese market, EternityX is an award-winning AI-empowered open-to-connect marketing technology platform. With advanced multi-dimensional audience profiling to comprehend audience needs throughout the consumer journey, we can precisely reach your consumer through premium sites & apps programmatically. Our international team offers one-stop customized solutions everywhere, helping marketers overcome all obstacles and build a business intelligence strategy that increases brand-consumer lifetime value and maximizes campaign effectiveness. For more: https://eternityx.com/

Media Contacts:

Kaki Kwong

Kelly Chan

marketing@eternityx.com

+852 3711 3168