Bangkok, Kuala Lumpur, Guangzhou, Shanghai | 20 May 2025 – EternityX Marketing Technology is accelerating its corporate growth trajectory by deepening executive leadership across key growth markets: Thailand, Malaysia, Guangzhou, and Shanghai. This expansion strengthens the company’s regional market expertise, reinforces its cross-border delivery capabilities, and positions EternityX to capture outsized commercial value from the rising demand for China-ready solutions.
Charlene Ree
EternityX operates at the nexus of East-West marketing transformation, delivering AI-powered precision marketing to help global brands connect with Chinese audiences—domestically and abroad. The latest appointments signal EternityX’s commitment to scaling its operating model through market-led leadership and executional agility.
Building Market Depth Where It Matters Most
Southeast Asia and China are converging as high-impact zones for brands targeting the Chinese consumer segment. EternityX is aligning its corporate growth strategy with macro shifts in mobility, retail, and digital engagement:
Malaysia presents dual momentum: a sizable Chinese diaspora (23.4% of population) and a sharp rebound in tourism, with 3.8 million Chinese visitors in 2024—a 129% YoY increase*. Localised expertise will be critical to unlocking brand conversions.
Thailand is reactivating its inbound growth engine through permanent visa-free travel, government-led influencer campaigns*, and targeted roadshows – creating fertile ground for EMT’s traveller-centric marketing approach.
Guangzhou and Shanghai anchor EMT’s innovation agenda, with Guangzhou driving AI and product development, and Shanghai offering a testbed for global-to-China thought leadership and media strategy.
* Source Reference: MyChinaRoots STCN 2025, The Straits Times 2025
Appointing Market-Makers to Lead the Next Phase
EternityX’s regional growth is driven by a dynamic leadership team, with senior appointments and seasoned experts in Southeast Asia and China, each bringing proven expertise in digital transformation, business scaling, and cross-market leadership
Meera Thuraivel
With over 20 years of industry experience, Meera scaled Aleph’s Malaysian business from the ground up into a strong 14-member team, forging successful partnerships, including with X, and establishing deep client trust across luxury beauty, fashion, automotive, personal care, entertainment to jewelry. As a founding member of the Malaysia Digital Association and a prominent speaker at events like the 2019 Digital Influencers Convention, her leadership drives EternityX’s engagement with Malaysia’s influential Chinese diaspora and investors through AI-driven solutions.
“Malaysia is uniquely positioned for cross-border commerce. The Chinese tourist surge—projected to reach 5 million by 2025—demands culturally nuanced, AI-powered campaigns. EternityX is primed to deliver that value,” Meera said.
Thresa Thian
A dynamic and accomplished leader with over 20 years of expertise in digital media, social listening, and strategic partnerships. Renowned for spearheading high-impact regional initiatives and driving sustainable growth, she brings a commanding presence and deep industry insight. With her leadership, EternityX Malaysia is set to reach new heights.
“Super excited to launch EternityX in Malaysia! Chinese media marketing isn’t just about visibility – it helps bridge cultural gaps, grow businesses, and create campaigns that really connect with Malaysia’s diverse audience. At EternityX, we make sure brands reach the right people with the right message using data-driven insights and top Chinese platforms.”
Valerie Tan
Leads agency and planner servicing with a focus on empowering brands to leverage Chinese platforms. With extensive experience supporting both SMBs and top-tier clients at Meta and X (formerly Twitter) , Valerie brings a deep understanding of diverse client needs and market dynamics.
Chalida Raksanaves
With over a decade of strategic advertising experience and a sharp ability to bridge Eastern and Western media landscapes, she crafts customized, performance-driven campaigns across top platforms—helping iconic brands like Suntory, King Power Duty Free, Nestlé and ICONSIAM to build meaningful connections with their audiences.
Nitiwat Jiraphatthasiri
With over 10 years of experience across traditional and digital media, Nitiwat specializes in full-funnel strategies and behavioral targeting. He has worked with leading Thai brands and agencies across sectors like FMCG, retail, and finance. At EternityX, he focuses on driving localized, data-led campaigns that deliver real business impact.
Simon Zhong
A veteran of marketing science, Simon has led strategies for BMW, Burberry, and Nestlé, co-developed Tencent’s consumer journey analysis framework, and built China’s first Ecosystem Planner. His mandate at EMT: elevate PilotX, the firm’s proprietary AI platform, into a category-defining solution.
“AI is table stakes—insight-led transformation is the differentiator. At EternityX, we’re building tools that give brands clarity, control, and competitive edge across the China opportunity,” Simon shared.
The new appointments are supported by a regional bench of experienced operators who bring sectoral depth and execution strength:
Celin Chen
A hybrid strategist-operator with 12+ years spanning Sony, Friso, and Dentsu China, Celin drives GTM excellence and commercial results in one of Asia’s most competitive digital hubs.
Advancing the Corporate Growth Agenda
Deric Wong, Chief Business Officer, Global, concluded,
“I’m thrilled to welcome Meera and Simon to the EternityX leadership team – they bring the strategic depth and operational excellence we need to unlock new growth across Southeast Asia and China. We’re not just opening doors for global brands to reach Chinese audiences – we’re already walking them through, with strategy, speed, and results. With Thresa and Valerie strengthening client relationships and planner servicing in Malaysia, Chalida and Nitiwat shaping cross-border opportunities in Thailand, and Celin driving executional excellence in Shanghai, we have built a leadership bench with the expertise and agility to meet the moment, and lead our clients into the next chapter of growth.”
About EternityX Marketing Technology
At EternityX, we equip brands and businesses to master the realm of Chinese audiences through the Power of Three—PilotX, NaviX, and MediaX. These cutting-edge, AI-powered solutions enable precision targeting, providing data-driven insights that allow companies to connect with profitable audiences in key markets and beyond.
With over 6,000 successful cross-border campaigns for more than 500 brands, EternityX helps brands unlock growth, deepen audience connections, and drive long-term success. Our expertise bridges the gap between East and West, ensuring that brands can thrive in a rapidly evolving digital landscape. Learn more about us https://www.eternityx.com
About the EternityX Global Knowledge Hub
The EternityX Global Knowledge Hub is a strategic content and intelligence platform created to guide brands in navigating the cultural, behavioural, and digital nuances of China’s consumer landscape. It offers curated insights, trend analysis, and platform-specific strategies tailored for business leaders, marketers, and strategists looking to deepen engagement with Chinese audiences. https://www.eternityx.com/global-knowledge-hub/
