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Chinese Expats

EternityX Ignites China-Ready Momentum with First-Ever Global Knowledge Hub to Power Brands!

14 April 2025

Press ReleaseChina Marketing Solution,China Social Media Marketing,Chinese Expats

BEYOND WORDS AND GESTURES: HOW ETERNITYX ANZ IS DRIVING BUSINESS SUCCESS & GROWTH THROUGH MULTICULTURAL MARKETING

10 March 2025

Press ReleaseChina Marketing Solution,China Social Media Marketing,Chinese Expats

Mainland ex-pats in HK respond best to culturally relevant digital ads

6 November 2024

Media CoverageChina Marketing Solution,China Media Solution,Chinese Expats,Marketing Technology

Brands Must Adapt Marketing Strategies to Capture Emerging Market of Mainland Chinese Expats in HK: report

31 October 2024

Media CoverageChina Marketing Solution,China Media Solution,Chinese Expats,Marketing Technology

Research Unveils: 70% of Mainland Talents Earn 40,000 Monthly with Robust Spending Power; Enterprises Enhance Marketing Through Influencer Collaboration

30 October 2024

Media CoverageChina Marketing Solution,China Media Solution,Chinese Expats,Marketing Technology

EternityX UNVEILS STRATEGIC BLUEPRINT ON MAINLAND CHINESE EXPATS IN HONG KONG

29 October 2024

Press ReleaseCharlene Ree,China Marketing Solution,China Media Solution,Chinese Expats,Marketing Technology,Xiaohongshu

EternityX Unveils Insightful Findings: Majority of Overseas Chinese in the USA, Canada, and the UK Demonstrate Trust in Chinese Media

9 January 2024

Press ReleaseChinese Expats

Unlocking the Secrets of Chinese Travelers during the ‘Golden Week’ Holiday

17 May 2023

Press ReleaseChina Marketing Solution,Chinese Expats,Travel Marketing

The 2022 Year in Review｜Check out EternityX’s Annual Report

10 January 2023

BlogCharlene Ree,China Marketing Solution,Chinese Expats

David Lee, Our CFO, Shared How Shopping Malls And Retailers In HK Can Prepare Better For The Arrival of Web3 Era on SCMP’s Concrete Analysis

13 September 2022

Media CoverageChinese Expats,Marketing Technology,Retail Marketing,Web3 Marketing

Capitalise on the Power of Xiaohongshu HK-Based Influencers

23 June 2022

BlogChina Marketing Solution,Chinese Expats,HK

EternityX Announces the Opening of its First Global Office in London

15 November 2021

Press ReleaseChina Marketing Solution,Chinese Expats,Europe,Marketing Technology

Brands Eyeing Chinese Expats in Singapore to Fuel Sales Post-COVID-19

25 September 2021

Media CoverageChinese Expats,SEA Marketing

Brands Eyeing Chinese Expats in Singapore to Fuel Sales Post-COVID-19

22 September 2021

Press ReleaseChinese Expats,SEA Marketing

EternityX Investigated on the Influence of Hong Kong’s Mainland Chinese Expats’ Spending Behaviors, Featured on South China Morning Post

9 August 2021

Media CoverageChinese Expats

Charlene Ree, CEO and Founder of EternityX, Recommends that Marketers should Build Up and Utilize Private Traffic, reported by Hong Kong Economic Times

9 August 2021

Media CoverageChinese Expats,Marketing Technology

EternityX Conducted Comprehensive Research on Chinese Expats’ Purchasing Behaviors, reported by Ming Pao

9 August 2021

Media CoverageChinese Expats

Research Shows Chinese Speaking Audiences Media Choices Conducted by EternityX, Published on Retailbiz

31 May 2021

Media CoverageAustralia,Chinese Expats

Luke Bussell, Director of Australian offices of EternityX, Explained Why Australian Advertisers Missing Mark With Chinese-Speaking Audiences on Mumbrella

14 April 2021

Media CoverageAustralia,Chinese Expats

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Jean Kniss Loh, Chief Marketing Officer - Global

Jean Kniss Loh is a distinguished International Business & Strategic Communications Advisor with over two decades of leadership experience. She founded and led a successful integrated communications firm spanning Singapore, Greater China, and Europe. Throughout her career, Jean held senior roles at global communications giants, including FTI Consulting, Burson-Marsteller Hong Kong, Fleishman-Hillard, and Text 100. Notably, she was a pioneer at KPMG Singapore, driving innovative marketing strategies.

In her most recent capacity as Senior Advisor to C-Suites at dentsu China, Jean provided strategic counsel for Marketing & Growth, Diversity & Inclusion, Talent Development, and Crisis Management. Leveraging her extensive expertise across financial services, corporate, real estate, and consumer industries, Jean delivered impactful communications solutions and spearheaded award-winning campaigns for Fortune 500 corporations and global enterprises throughout her illustrious career.

Jean holds an MBA from Hull University, United Kingdom, and a Bachelor’s Degree in Mass Communication from RMIT University, Australia, reflecting her commitment to excellence in international business and strategic communications.

Deric Wong, Chief Business Officer - Global

Deric is a seasoned executive with over 7 years of CEO experience, driving sustainable growth and business transformation at local and regional levels. As Group CEO of dentsu China (2021-2023), he led a team of 3,000 talents across 5 offices, making major corporate decisions and delivering integrated Creative, Media, and Customer Experience Management solutions for B2C and B2B clients through renowned brands like DENTSU CREATIVE, dentsu PR, and Carat.

Prior to dentsu China, Deric spent 14 years with Omnicom Media Group, culminating in his role as Group CEO in Hong Kong (2018-2021) after serving as OMD CEO.

Deric is celebrated for his advocacy of creativity and innovation, with numerous team awards and recognition as an ‘Agency Innovator’ by The Internationalist. He was also honored in Campaign Asia’s ’40 under 40 Unsung Heroes’ for pushing boundaries in advertising and media.

Deric’s insights have been sought after by global media, including a live TV interview on Bloomberg Markets: China Open in Oct 2022, where he shared perspectives on navigating opportunities in China for multinationals and foreign companies.

Remy Wong, Head of Business Success

Remy has over 10 years of Media sales experience covering different digital marketing channels, specializing in China digital marketing.

Remy is focused on connecting global clients with the China market and establishing agency partnerships worldwide. He plays an instrumental role in EternityX, responsible for global business development expansion in SEA, Oceania, Europe, and Asia

Prior to joining EternityX, Remy was the General Manager at Qihoo 360 HK, focusing on business development, and bringing Qihoo 360 to the worldwide stage.

Neil Yan, Managing Director - Global

As the Managing Director of EternityX, Neil leads Hong Kong & Macau BD and AM teams, providing all-round digital marketing services for luxury, banking & finance, beauty & cosmetic, travel retail, and airline clients; service range includes Google, Facebook, Programmatic, MCN, social maintenance, OTA, and direct media buying. Neil has market experience in Global, China, Hong Kong, Macau and Taiwan, and was awarded the MediaWorks championship by Campaign Asia-Pacific. He gained two years of working experience in a Nasdaq-listed company’s media and account management team, traveling across Hong Kong and Shanghai. For the past project, he conducted local marketing campaigns for one of the largest fast-food brands in Hong Kong, achieving the top ranking in both Google and Apple App and reached outstanding ROI.

David Lee, Chief Financial Officer and Head of Product Innovation

David Lee is a financial and legal strategist and entrepreneur. He is currently the CFO and Head of Product Innovation of EternityX Marketing Technology Limited, China’s acclaimed pragmatic AI marketing technology platform empowering cross-cultural, cross-border connection between global brands and consumers.

David’s career has been propelled by an innate curiosity to deeply understand the business models of various industries, the financial mechanics underpinning these models, and a profound passion for technology. At EternityX, he plays a pivotal role in integrating Generative AI into the company’s solutions, driving not only the enhancement of marketing strategies but also fostering creativity, innovation, and efficiency in product development and operations. Beyond his role at EternityX, David applies his financial, legal acumen and strategic expertise to identify compelling early-stage startups and investment opportunities, including those that harness the potential of AI.

Prior to his current role, David served as a legal counsel at Simpson Thacher & Bartlett, one of the world’s leading international law firms. He provided strategic advice to founders, management teams, and various international financial institutions on matters ranging from strategic decisions and private financings across different stages, to initial public offerings and other corporate matters. David played a key role in advising Alibaba on its landmark IPO in the United States, as well as the IPOs of prominent Internet companies such as Qutoutiao (趣頭條). David also advised international financial institutions in numerous high-profile transactions involving companies such as Weibo (微博), Qunar (去哪兒), and Vipshop (唯品會).

Victor Lee, Chief Strategy Officer

Victor has over 10 years of experience covering all aspects of digital marketing, in China as well as globally. Victor is focused on identifying and driving revenue opportunities, establishing strategic agency networks and partnership, and growing client relations. He plays an instrumental role in EternityX, responsible for its account management and ad operation team, as well as in its global business development expansion to Europe, Japan and Korea.

Cecilia Cheng, Executive Director

Cecilia has multicultural experience having studied and worked in the media industry in UK as well as Hong Kong, where she developed in-depth knowledge on Print and Digital Media planning and buying. Since joining EternityX, Cecilia played an important role in enhancing company cross-department communication efficiency, leading the account management team in serving client with professionalism, and is instrumental in assisting the business development team to advance expansion roadmap and strategies.

Cecilia’s professional expertise are highly recognized by industry clients, and she has been selected by Campaign Asia in 2022 as one of the Women to Watch in Greater China.

Tony Skvarc, Sales Director, ANZ

With over 15 year’s sales experience working across digital, out-of-home and radio, Tony has a keen understanding of the ever-evolving advertising landscape. With a strong focus on client relationships, Chinese consumers and data-driven campaigns, Tony is passionate about providing outstanding results for his clients.

Luke Bussell, Director, ANZ

Luke has 20+ years’ experience in advertising and media across digital, radio, publishing, content and TV, including leadership roles in commercial, strategy, cross-platform and business development across Australia and the United Kingdom. Luke has a passion for identifying new advertising technology and making it available to his clients and agencies to maximise their campaign performance.

Winmin Tang, Managing Director, R&D

Winmin is passionate about digital marketing technology and has deep understanding on its ecosystems in the China market. Winmin was previously the Managing Director of Research and Development at Guang Zhou Shunfei Information Technology Ltd., leading the development of its DSP and increase the system’s ability to handle the increase in daily requests from 100 million to 50 billion. Winmin also previously led the successful development and deployment of customized DMP for China Merchants Bank.

Charlene Ree, Founder & CEO

Charlene is an established digital trailblazer and a growth-centric serial entrepreneur. She blends her strategic and execution acumen with her deep knowledge and passion for digital businesses. With two decades of experience in digital advertising, Charlene has spent her endeavour in identifying, growing and efficiently deploying resources to core competencies and successfully implementing go-to-market strategies. As the founder and CEO of EternityX Marketing Technology, she aspires to act as the bridge between China and the rest of the world, empowering brands to build a true connection with their target audiences, thus bringing lifelong brand value and increased revenue for their businesses.

Prior to founding EternityX, Charlene co-founded Httpool Asia, the APAC regional hub of Httpool Group and one of Hong Kong’s leading cross-channel advertising networks and digital performance providers that was later sold to a subsidiary of SONY in 2017. Prior to that, Charlene has spent time in various international digital media companies in Hong Kong and New York from Yahoo! to IPG and Publicis Groupe agencies.

Charlene was recently named as one of the Women to Watch 2021 by Campaign Asia. She is often invited as speaker for conferences, events, panel discussions and webinars on a wide range of topics including those related to digital marketing and China digital ecosystem. Charlene is widely recognized as a thought leader in the industry, and was featured in various world-renowned media publications.