Web3 has been the latest buzz word in the retail industry, with more shopping centre owners and retailers in Hong Kong hop on the Web3 bandwagon. While retailers and marketers rush to launch Web3 marketing campaigns, it is vital to plan out carefully in order to succeed.
EternityX’s CFO David Lee shared his insights on Web3 with SCMP, sharing on what does Web3 mean for retailers, the advantages of Web3 in retail, and how shopping centre owners and retailers can better prepare themselves for Web3 and the coming transformation.
“By embracing Web3, brands can tap into the all-important Gen Z and Millennial segments and reach their targeted audiences more effectively. By using NFTs, meanwhile, they can create a more strategic customer relationship management (CRM) programme and enhance customers’ experience and relationship,” says David.
He also shares some real-life Web3 marketing campaigns in Hong Kong, such as the NFT campaigns that K11 Musea and Tuen Mun Town Plaza recently launched.
The opinion piece was featured in South China Morning Post’s concrete analysis section. Read the whole coverage here.