EterntityX Founder and CEO, Charlene Ree, shared profound insights with Marketing Interactive on the recent surge of Hongkongers to Shenzhen. Charlene emphasized the superior service quality and enhanced value for money that China provides, capturing the attention and interest of local residents. As an industry leader, she further explored the implications of this trend on the local retail sector and presented invaluable strategies for local brands to enhance their appeal to Chinese consumers. Charlene recommended key approaches like establishing a presence on Chinese media platforms like Xiaohongshu and leveraging the influence of Key Opinion Sales (KOS) in luxury marketing.
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