EternityX CEO & Founder, Charlene Ree, and Thailand Director, Santipong (Pick) Pimolsansiriya, were featured in Marketeer Online, one of Thailand’s leading marketing publications, spotlighting an often-overlooked opportunity for Thai brands — Chinese Media Users who live, work, study and invest in Thailand year-round. The in-depth interview unpacked how this resident audience consumes both Chinese and international platforms across their customer journey, why a single APAC strategy falls short, and how brands can move beyond tourist-focused marketing to engage a community that spends consistently — not just seasonally.
Access the full article from Marketeer Online here.
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.