EternityX CEO & Founder Charlene Ree joined CNA938’s Mind Your Money host Cheryl Goh to discuss Asia Pacific’s evolving travel landscape, drawing from EternityX’s Powering 2026: Affluent China Outbound Travel — What Comes Next For Brands. With 225 million Chinese outbound trips forecast this year, Charlene explored how brands must compete at the moment of discovery on Chinese Social Media, and how businesses can create meaningful, story-driven experiences to win today’s experience-first traveller.
Access the full episode from CNA938 here.
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.