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Empowering Cross-Border Data Driven Business Decisions

EternityX Unveils Insightful Findings: Majority of Overseas Chinese in the USA, Canada, and the UK Demonstrate Trust in Chinese Media

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Hong Kong, 9 January 2024  – EternityX, China’s leading AI omnichannel marketing platform that provides one-stop customised solutions for brands to precisely connect with consumers, is pleased to announce the launch and publication of its whitepapers focusing on the consumption and investment preferences of Chinese expats in the United States, Canada, and the United Kingdom markets. 

These whitepapers delve into valuable insights as to the spending patterns, consumption habits, and preferred channels for information and news, entertainment, and communication among Chinese expats in those markets. Furthermore, the research explores the financial decisions and investment patterns of this demographic, including their attitudes towards different financial instruments.


EternityX's official Xiaohongshu partnership certificate

Key findings from the whitepaper regarding Chinese expats’ consumption and financial decisions include:

  1. Chinese consumers are willing to increase future spending. In the Canadian market, specifically, 67% of respondents expressed their intention to spend more on high-quality products and services in 2024 compared to the previous year.
  2. Among all product categories, Chinese expats have a specific interest in purchasing high-end products. 
  3. Across all three markets, over 60% of Chinese expats are more likely to trust brands that adopt localization strategies, such as appearing on Chinese media, adapting to the local language, and having an official Chinese website.
  4. Chinese expats spend significant time on Chinese media platforms, like MangoTV and Youku for entertainment and WeChat, QQ, and Weibo for messaging.
  5. To effectively reach and connect with Chinese expats, leveraging these media channels is essential for communication and engagement.

Charlene Ree, Founder & CEO of EternityX, said, “We are thrilled to present our new whitepapers, unveiling invaluable insights into the consumption and financial behaviors and preferences of the vibrant Chinese expat communities in the USA, Canada, and the UK. With our actionable recommendations, brands can make informed and strategic marketing decisions, unlocking immense market potential in the USA, Canada, and the UK. Understanding their unique preferences and cultural nuances is the key to marketing success in the highly important Chinese expat community.”

Download the whitepaper to gain a comprehensive understanding of Chinese expats’ consumption patterns and financial decision-making processes!


About EternityX 

Connecting regional and international brands with the Chinese market, EternityX is an award-winning AI-empowered open-to-connect marketing technology platform. With advanced multi-dimensional audience profiling to comprehend audience needs throughout the consumer journey, we can precisely reach your consumers through premium sites & apps programmatically. Our international team offers one-stop customized solutions, helping marketers overcome all obstacles and build a business intelligence strategy that increases brand-consumer lifetime value and maximizes campaign effectiveness. For more:   

Media Contacts:

Kelly Chan

+852 3711 3025