EternityX’s Labour Day 2025 Travel Trends & Insights Report was featured in Manila Republic, spotlighting a 28.7% YoY surge in Chinese outbound travel. CEO Charlene Ree and CBO Deric Wong shared how this signals a shift toward a digitally native, experience-first travel mindset.
From anime-themed stays to seamless mobile payments, Chinese travellers are redefining global tourism. The report urges brands to act early, localise content, and engage across the full journey—from discovery to sharing—using platforms like WeChat and Alipay.
Access the full article from Manila Republic here.
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.