As the global market environment and consumer mentality change, the luxury industry has started to discuss how to harness the power of digitalization to mitigate risks and achieve breakthroughs. Bringing the matter to the spotlight, the Luxury Digital Commerce Summit was recently held in Shanghai on November 29. EternityX participated as an exhibitor at Booth 4.
The summit brought together over 200 decision-makers, professional media representatives, advertising agency executives, and other industry professionals from various luxury companies. The summit fostered in-depth discussions centered around key trends and hot topics within the luxury industry. These included digital transformation, digital marketing strategies, brand revitalization, emerging digital technologies, innovative retail technology, changes in online and offline marketing channels, customer experience enhancement, and more.
By harnessing advanced AI marketing technology and extensive audience data, EternityX is able to reach and captivate audiences across all touchpoints. At this year’s LDCS Summit, EternityX offered a range of comprehensive and precise marketing solutions tailored specifically for the luxury industry, empowering luxury brands to unlock their full potential.
Connecting regional and international brands with the Chinese market, EternityX is an award-winning AI-empowered open-to-connect marketing technology platform. With advanced multi-dimensional audience profiling to comprehend audience needs throughout the consumer journey, we can precisely reach your consumers through premium sites and apps programmatically. Our international team offers one-stop customized solutions everywhere, helping marketers overcome all obstacles and build a business intelligence strategy that increases brand-consumer lifetime value and maximizes campaign effectiveness.
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.