According to Powering 2026 Affluent China Outbound Travel What Comes Next for Brands, jointly developed by EternityX and MoonFox, more than 90 percent of affluent Chinese consumers are planning overseas travel this year.

EternityX has released a new report forecasting strong growth in Chinese outbound travel during the September–November “shoulder season,” highlighting a potential USD 250 billion spending opportunity for the global tourism sector.

As a captivating content format, short-form drama is surging into a phase of “scaling and rapid maturation.” EternityX is delighted to launch its enhanced Short-Form Drama Commercialization Solution…