Excerpts:
Chinese expats in Singapore form a significant demographic that brands have been eyeing to fuel sales growth in the year of pandemic recovery. To provide perspective on this growing expatriate community that is shaping the country’s consumer market, leading AI marketing platform EternityX today announced a survey that looks at the spending and investment habits of Chinese expats in Singapore to better understand their potential to contribute to the country’s economy.
The Chinese expat community in Singapore has contributed to the country’s economy over the years. According to EternityX data, 71% of the respondents hold Bachelor’s degrees or above. 32% of the surveyed are considered ‘affluent’ as they make over SGD 160,000 annual household income.
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As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.