Inside the Mind of a Chinese Expat – Singapore, Consumption

Excerpts:

Chinese expats in Singapore form a significant demographic that brands have been eyeing to fuel sales growth in the year of pandemic recovery. To provide perspective on this growing expatriate community that is shaping the country’s consumer market, leading AI marketing platform EternityX today announced a survey that looks at the spending and investment habits of Chinese expats in Singapore to better understand their potential to contribute to the country’s economy.

The Chinese expat community in Singapore has contributed to the country’s economy over the years. According to EternityX data, 71% of the respondents hold Bachelor’s degrees or above. 32% of the surveyed are considered ‘affluent’ as they make over SGD 160,000 annual household income.

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