Excerpt:
EternityX, in collaboration with Huawei, unveils a strategic roadmap for brands in the Middle East to engage China’s most influential outbound audiences. This report decodes the digital behaviors of Chinese travellers, investors, and high-net-worth individuals (HNWIs), offering data-driven insights and actionable strategies to capture the next wave of Chinese capital, consumption, and cultural curiosity in the GCC region.
Context:
As China’s outbound travel and investment rebound, the Middle East emerges as a rising destination for affluent Chinese audiences. Yet, the region has captured less than 10% of this potential. With over 145 million outbound trips and US$805 billion in spending in 2024, and 50–60 million HNWIs seeking global mobility, the GCC stands at the cusp of a new growth era. This report explores how brands can leverage Huawei’s ecosystem and EternityX’s data intelligence to turn visibility into conversion.
The report delivers insights across three high-value audience segments:
- Experience Seekers: Affluent travellers driven by culture, events, and premium experiences.
- Transnational Industrialists: Investors focused on infrastructure, energy, and long-term ROI.
- Affluent Elites: HNWIs seeking lifestyle mobility, wealth diversification, and privacy-centric luxury.
Objective:
To empower GCC brands, destinations, and stakeholders with a blueprint to engage Chinese outbound audiences through precision targeting, culturally relevant storytelling, and integrated digital ecosystems. The report provides strategic recommendations to unlock growth in tourism, investment, and luxury consumption.
KEY HIGHLIGHTS
- Outbound Potential Untapped: Middle East captures <10% of Chinese outbound travel and investment.
- Experience-Led Travel: 1–1.5M Chinese travellers visited the GCC in 2024; event-driven travel and luxury experiences dominate.
- Investor Focus: 75% of Chinese investors are male, aged 35–54, with strong interest in industrial sectors like energy and AI.
- HNWIs on the Rise: 50–60 million affluent Chinese are actively seeking premium services, world-class education, and high-end real estate—areas where the Middle East is uniquely positioned to deliver.
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.