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Social Marketing & Commerce

Empowering Cross-Border Data Driven Business Decisions

Scientific Methodology

Utilizing Data + Social Tools to Create Campaign

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Data  +
Idea

Analyze all social data including platform trends, hot topics, campaign keywords, competitors updates, etc. for idea brainstorming

Campaign Format

Creative Ideas

Main Content Topic & Hashtag

Points Linear Programming

Initial Planning

Data  +
Strategy

Analyze the voice volume, engagement and effectiveness of content pieces, KOL and of the platform

Strategic Objective and KPI

Strategic KOL Selection

Strategic Timeline

Campaign Guideline

Data  +
Execution

Social monitoring and advertising to trace, optimize and maximize the performance effectively

Precise Advertising

Performance Optimizations

Avoid/Handle the First Hand of PR Crisis

Campaign Review and Suggestions

 

KOL Dashboard

Optimal KOL Composition

Optimal KOL composition