In this in-depth feature by Marketing-Interactive, EternityX CEO Charlene Ree shares why Xiaohongshu is redefining the future of social commerce in Asia. With over 300 million monthly active users and 140,000+ brands onboard, Xiaohongshu is no longer just a trendspotting platform—it’s a full-funnel commerce engine.
Charlene highlights how the platform’s “content-to-community-to-commerce” loop bridges emotional engagement with transactional intent, making it a powerful tool for brands seeking relevance and ROI. With 73% of users actively searching for product content, Xiaohongshu offers brands an unmatched opportunity to intercept demand mid-journey.
Read the full article here.
