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成功案例

为数据驱动的跨境商业决策赋能

Netherlands Board of Tourism & Conventions Case Study

Objective:

Inspire Chinese travelers to visit The Netherlands, also know as “The Kingdom of Tulips” after internal borders reopen.

Campaign Format:

KOL Marketing

Programmatic

Key Results:

CTR:

lower than promised

Comments:

positive comments increase

Engagement

higher video engagement rate than benchmark
Netherlands Board of Tourism & Conventions
Netherlands Tourism - Video Screenshot

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