Menu

媒体聚焦

为数据驱动的跨境商业决策赋能

Mumbrella | Luke Bussell,Eternity澳大利亚区的总经理,为何澳大利亚的品牌未能对准中国的目标受众

Mumbrella, the popular source for news, analysis, and commentary on the advertising, PR, and media industries in Australia

分享此文

Luke Bussell Explained Why Australian Advertisers Missing Mark With Chinese-Speaking Audiences

”  When it comes to Chinese-speaking consumers in Australia, recent studies show that four out of the five most regularly used channels by this audience set are Chinese media channels.  “

——Luke Bussell, the director of Australian Office of EternityX

媒体联系:

Kaki Kwong

Kelly Chan

marketing@eternityx.com

+852 3711 3168