Time in Australia is the biggest determining factor in Chinese speaking consumers’ media choices, according to a new white paper from leading AI platform, EternityX Australia. While Chinese speakers use both Chinese and Western media in Australia, four out of five channels regularly used are Chinese media channels. Our white paper examines the media consumption habits, behaviors and preferences of Chinese speaking consumers in Australia and give insights to marketers on the most effective ways to engage this highly lucrative audience set.
To learn more, download our whitepaper here: https://bit.ly/3sV5z4b
