The scroll has become the new search bar.
Our CEO & Founder Charlene Ree joined CNA938’s Mind Your Money this morning to dive deeper. Drawing from our latest whitepaper, Powering 2026: Affluent China Outbound Travel — What Comes Next For Brands, she explored why modern travelers choose destinations based on feeling over function, why experience-led discovery is reshaping travel marketing, and what it takes to win at the critical “first mile” of the journey.
The opportunity is massive. But it belongs only to brands brave enough to meet travelers where they actually are—in their feeds, in their stories, in their hearts.
Listen the full podcast now:
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.