How We Established Immediate Brand Presence and Drove High Value for Armani’s New Store
Armani sought to generate large-scale awareness and drive well-qualified footfall to the retail location to support the grand opening of its new luxury boutique at Chatswood Chase mall in Sydney. The primary challenge involved precisely identifying high-net-worth Chinese-speaking individuals across Australia with premium lifestyle interests and a strong affinity for luxury goods. To address this, the strategy deployed high-impact open-screen Splash Ads on RedNote (Xiaohongshu), combined with localised targeting with refined audience segmentation. The campaign successfully delivered traffic that was 10% higher than expected and achieved CTR that was 32% higher than expected.
WHAT WERE THE CHALLENGES?
The brand sought to generate large-scale awareness and drive qualified, high-value in-store traffic for its new luxury boutique launch among high-net-worth Chinese-speaking individuals across Australia. However, accurately identifying users with a strong affinity for luxury content proved difficult. Additionally, establishing brand presence ahead of the opening required immediate and effective capture of user attention while precisely filtering targeting signals, including relevant search behavior, content interaction, and affinity with competitor brands.
WHAT HAVE WE ACHIEVED?
HOW WE DID IT?
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As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.