Media - Tencent Video - Global Knowledge Hub

Tencent Video (腾讯视频) – China’s Leading Online Video Platform for Entertainment-Driven Engagement

Tencent Video is one of China’s most influential online video platforms, with over 500 million monthly active users* and a powerful content ecosystem spanning dramas, variety shows, anime, documentaries, and more. As a core part of Tencent’s digital ecosystem, it offers brands unparalleled access to young, engaged, and high-spending audiences through immersive video formats and smart targeting capabilities.

_{^{*Data Source: Tencent Video Advertising Resource Document, 2022}}

In China, entertainment is more than a pastime — it’s a cultural pulse. Tencent Video is where millions of users go to laugh, cry, and connect through stories that spark national conversations. From blockbuster dramas to viral variety shows, Tencent Video is not only what people watch — it’s what they live, share, and talk about.

With deep integration into the Tencent ecosystem — including WeChat, QQ, and Tencent Cloud — Tencent Video enables brands to deliver high-impact campaigns across every screen and scenario. Whether you’re launching a new product, building brand awareness, or driving conversions, Tencent Video offers the scale, content, and tools to make your message resonate.

What is Tencent Video? One of China’s largest online video platforms, offering premium content and immersive ad experiences.
Why is it important? 500M+ MAU* 110+ minutes daily watch time*, and deep integration with Tencent’s ecosystem.
_{^{*Data Source: Tencent Video Advertising Resource Document, 2022}}
_{^{*Data Source: iResearch MUT, March 2025}}
Key Features: Massive content library, exclusive IPs, smart targeting, and full-screen immersive ad formats.
Marketing Opportunities: Brands can engage users through splash ads, pre-rolls, pause ads, branded content, and IP-based integrations.

Tencent Video’s Functions & Key Features

500 Million+

Monthly active users (MAU)*

110+ minutes

Daily watch time*

_{^{*Data Source: Tencent Video Advertising Resource Document, 2022
*Data Source: iResearch MUT, March 2025}}

Tencent Video’s Functions & Key Features

Tencent Video is more than a streaming platform — it’s a full-funnel marketing engine:

Young, High-Spending Audience with Strong Viewing Habits:

Tencent Video users are predominantly young and digitally savvy — 50% are between 25-34 years old*. With an average of 19 video sessions per user per day* and a strong VIP subscriber base of over 120 million*, the platform attracts viewers who are not only highly engaged but also willing to pay for premium content.

Premium Content & IP Ecosystem:

With 80+ exclusive dramas and variety shows produced annually*, plus thousands of licensed titles, Tencent Video offers brands access to top-tier entertainment franchises.

Smart Targeting & Data Integration:

Backed by Tencent’s data ecosystem, advertisers can target users based on demographics, behavior, content preferences, and even WeChat Mini Program interactions.

Multi-Scenario Ad Placements:

From splash screens and pre-rolls to pause ads and branded content, Tencent Video offers ad formats that match every stage of the user journey.

Cross-Device Reach:

Available across mobile, PC, and OTT (smart TV), Tencent Video ensures your brand is seen on every screen — with consistent creative and messaging.

_{^{*Data Source: Tencent Video Advertising Resource Document, 2022}}

Tencent Video’s Functions & Key Features

Tencent Video is more than a streaming platform — it’s a full-funnel marketing engine:

Young, High-Spending Audience with Strong Viewing Habits:

Premium Content & IP Ecosystem:

With 80+ exclusive dramas and variety shows produced annually*, plus thousands of licensed titles, Tencent Video offers brands access to top-tier entertainment franchises.

Smart Targeting & Data Integration:

Backed by Tencent’s data ecosystem, advertisers can target users based on demographics, behavior, content preferences, and even WeChat Mini Program interactions.

Multi-Scenario Ad Placements:

From splash screens and pre-rolls to pause ads and branded content, Tencent Video offers ad formats that match every stage of the user journey.

Cross-Device Reach:

User Demographics & Key Figures

Weibo’s audience is young, digitally savvy, and highly responsive to trend-led marketing:

500M+ Monthly Active Users (MAU)*
110+ minutes average daily usage time*
120M+ VIP subscribers, with strong retention*
50% of users are between 25-34 years old*
Balanced gender split: 53% male / 47% female*
High purchasing power and digital engagement

_{^{*Data Source: Tencent Video Advertising Resource Document, 2022
*Data Source: iResearch MUT, March 2025}}

User Demographics & Key Figures

Weibo’s audience is young, digitally savvy, and highly responsive to trend-led marketing:

500M+ Monthly Active Users (MAU)*
110+ minutes average daily usage time*
120M+ VIP subscribers, with strong retention*
50% of users are between 25-34 years old*
Balanced gender split: 53% male / 47% female*
High purchasing power and digital engagement

_{^{*Data Source: Tencent Video Advertising Resource Document, 2022
*Data Source: iResearch MUT, March 2025}}

How Can Marketers Make the Most of Tencent Video?

1. Use High-Impact Ad Formats

Leverage splash ads, pre-rolls, pause ads, and immersive MaxView formats to capture attention at key moments.

2. Integrate with Popular IPs

Collaborate with Tencent’s exclusive dramas, variety shows, and anime to create branded content or in-show integrations.

3. Target with Precision

Use Tencent’s smart targeting tools to reach users based on behavior, demographics, and content preferences across Tencent’s ecosystem.

4. Activate Multi-Screen Campaigns

Run synchronized campaigns across mobile, PC, and OTT to maximize reach and frequency.

5. Drive Conversions with Interactive Formats

Use dynamic ad formats such as open splash, focus banners, pre-roll and pause ads and reel ads to guide users from impression to interaction — including direct links to WeChat Mini Programs or e-commerce stores.

6. Leverage Full-Funnel Data

Track performance across the entire journey — from exposure to engagement to conversion — using Tencent’s closed-loop data capabilities.

How Can Marketers Make the Most of Tencent Video?

1. Use High-Impact Ad Formats

Leverage splash ads, pre-rolls, pause ads, and immersive MaxView formats to capture attention at key moments.

2. Integrate with Popular IPs

Collaborate with Tencent’s exclusive dramas, variety shows, and anime to create branded content or in-show integrations.

3. Target with Precision

Use Tencent’s smart targeting tools to reach users based on behavior, demographics, and content preferences across Tencent’s ecosystem.

4. Activate Multi-Screen Campaigns

Run synchronized campaigns across mobile, PC, and OTT to maximize reach and frequency.

5. Drive Conversions with Interactive Formats

6. Leverage Full-Funnel Data

Track performance across the entire journey — from exposure to engagement to conversion — using Tencent’s closed-loop data capabilities.

Key Takeaway for Brands

Tencent Video is China’s go-to platform for premium entertainment and immersive storytelling.
With 500M+ MAU* and deep user engagement, it offers unmatched scale and attention.
_{^{*Data Source: Tencent Video Advertising Resource Document, 2022}}
Brands can leverage Tencent’s exclusive IP and smart targeting tools to create high-impact campaigns.
Multi-format, multi-screen ad solutions ensure visibility across every touchpoint.
Ideal for marketers looking to build awareness, drive engagement, and convert entertainment into action.

 Contact us today — EternityX is the certified reseller of Tencent Video, offering full-service support for your video marketing campaigns.

We provide brands with direct access to Tencent Video’s advertising ecosystem — supported by strategic planning, creative localization, and performance optimization.

 Let’s unlock the power of Tencent Video for your brand and connect with China’s next generation of entertainment-first consumers.