CHINESE MEDIA ECOSYSTEM
Fast, Fragmented and Mobile-First
HOT TOPICS
Tapping into Chinese Audiences: Demographics & Touchpoints
HNWI
Winning with China’s High-Net-Worth Individuals (HNWIs)
Gain insights into the preferences and behaviors of China’s most affluent consumers. This guide is essential for brands seeking to engage effectively with high-net-worth individuals in the unique Chinese market.
Wanderlust
The Chinese Traveler: Rewriting the Global Tourism Playbook
China’s outbound travel market is experiencing a rapid rebound. Before the pandemic in 2019, Chinese travelers embarked on over 150 million outbound trips annually, and they are eager to return to international destinations.
Business Owners
The Power Players: Engaging China’s Business Owners & B2B Leaders
China’s business elite are not just entrepreneurs; they are influential investors and industry leaders steering the nation’s economic transformation. Engaging with this demographic is essential for brands looking to thrive in the competitive B2B landscape.
REGIONAL NEWS
The Global Playbook: Regional Insights & Trends
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