Media-Amap - Global Knowledge Hub

Amap (高德地图) – China’s Leading AI-Powered Mobility and Lifestyle Service Platform

From “Amap for navigation” to “Amap for Everyday life”, Amap has been focusing on the best digital mapping product in the past 20 years. With nearly 900 million monthly active users, Amap is an essential platform for brands looking to engage with Chinese consumers.
_{^{*Source: Introduction to Amap Overseas Business Solutions and QuestMobile}}

Amap offers one-stop services including integrated navigation, ride-hailing, hotel bookings, ticket purchases, and F&B group buys. As a core entry point within the Alibaba ecosystem, it achieves seamless synergy with Alipay, Taobao, Fliggy and other platforms, and further provides map-related services to over 400,000 popular apps worldwide.

For brands aiming to enter the Chinese market, Amap is more than just a digital map—it is a super platform integrating cutting-edge AI technology, a vast user ecosystem, real commercial data, and a complete transaction closed-loop. Beyond being a tool that helps users get from Point A to Point B, it serves as a “decision-making navigator” and a “new consumer gateway” connecting Chinese consumers to their offline lives, making it an indispensable digital strategic partner for any brand looking to establish a solid presence in the Chinese market.
_{^{*Source: Introduction to Amap Overseas Business Solutions}}

What is Amap? Amap is China’s leading all-in-one travel and local lifestyle service platform app.
Why is it important? With 170 million daily and 900 million monthly active users, Amap is China’s fourth-largest traffic platform and an essential media channel for brands entering the market.
_{*Data source: Introduction to Amap Overseas Business Solutions and QuestMobile}
Key Features: Precise Navigation, Integrated Mobility, Local Lifestyle, AI & Future Mobility.
Marketing Opportunities: Brands can collaborate with Amap across four key dimensions—precise traffic conversion, scenario-based marketing, automotive ecosystem integration, and cross-border enablement—to directly connect with consumers.

Amap’s Functions & Key Features

170 Million

Daily Active Users

900 Million

Monthly Active Users

_{^{*Data Source: Introduction to Amap Overseas Business Solutions and Questmobile}}

Amap’s Functions & Key Features

Amap is China’s leading all-in-one mobility and lifestyle platform, offering far more than navigation.

Precise Navigation:

Covers real-time route planning for driving, public transport, cycling and walking.

Integrated Mobility:

Integrates multiple transportation services including ride-hailing, train and flight ticketing.

Local Lifestyle:

Offers booking and recommendations for dining, hotels and scenic area tickets based on real user behavior (e.g., Local Discovery Rankings).

AI & Future Mobility:

Elevates user experience via an intelligent voice assistant and AR navigation, and empowers autonomous driving and vehicle-road collaboration.

_{^{*source: Introduction to Amap Overseas Business Solutions}}

Amap’s Functions & Key Features

Amap is China’s leading all-in-one mobility and lifestyle platform, offering far more than navigation.

Precise Navigation:

Covers real-time route planning for driving, public transport, cycling and walking.

Integrated Mobility:

Integrates multiple transportation services including ride-hailing, train and flight ticketing.

Local Lifestyle:

Offers booking and recommendations for dining, hotels and scenic area tickets based on real user behavior (e.g., Local Discovery Rankings).

AI & Future Mobility:

Elevates user experience via an intelligent voice assistant and AR navigation, and empowers autonomous driving and vehicle-road collaboration.

_{^{*source: Introduction to Amap Overseas Business Solutions}}

How Can Marketers Make the Most of Amap?

1. Local Life Integration

Catering, retail, and hotel brands can connect their stores and services to the Amap ecosystem, gain objective traffic through the “Local Discovery Rankings” (based on real user navigation data, formerly referred to as “Saojie Bang”), and engage with Amap’s massive mobility user base.

2.Scenario-based Marketing

Based on “Spatial Intelligence”, it accurately pushes brand information or preferential offers to users in specific scenarios such as commuting, business trips, and weekend getaways.

3. Vehicle Ecosystem Cooperation

Automobile brands or upstream and downstream enterprises can carry out in-depth cooperation with Amap in fields such as in-vehicle navigation, intelligent cockpits, and future mobility services.

4. Cross-border Service

For international brands that have entered or plan to enter the Chinese market, Amap can provide one-stop localization solutions ranging from geographic location marking, online exposure to in-store traffic diversion.

How Can Marketers Make the Most of Amap?

1. Local Life Integration

2. Scenario-based Marketing

Based on “Spatial Intelligence”, it accurately pushes brand information or preferential offers to users in specific scenarios such as commuting, business trips, and weekend getaways.

3. Vehicle Ecosystem Cooperation

Automobile brands or upstream and downstream enterprises can carry out in-depth cooperation with Amap in fields such as in-vehicle navigation, intelligent cockpits, and future mobility services.

4. Cross-border Service

Key Takeaway for Brands

Amap is China’s leading all-in-one travel & local life platform, powered by AI.
There are nearly 900M monthly active users. A top traffic entry in China for reaching consumers in real-life scenarios.
Brands can leverage Amap’s core capabilities across Local Life Integration, Scenario-Based Marketing, Vehicle Ecosystem Cooperation, Cross-Border Enablement.

_{^{*source: Introduction to Amap Overseas Business Solutions}}

Contact us today — EternityX is the official media reseller of Amap in Hongkong, Singapore and MENA, offering full-service support for your campaigns.

We provide brands with direct access to Amap’s advertising ecosystem — supported by strategic planning, creative localization, and performance optimization.

Let’s unlock the power of Amap for your brand and connect with China’s most influential professionals.

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