Media - Dianping - Global Knowledge Hub

Dianping (大众点评) – China’s Leading Lifestyle Discovery & Local Services Platform

Dianping (大众点评) is one of China’s most influential lifestyle platforms, connecting over 750 million annual purchased users* with 13 million+ merchants* across dining, beauty, entertainment, and local services. As a trusted source of peer reviews and hyper-local recommendations, Dianping plays a critical role in shaping consumer decisions. For marketers, it offers a high-intent, data-rich environment to engage urban Chinese consumers with precision and relevance.
_{^{*Data Source: Dianping Internal Data (2024).}}
_{^{*Data Source: Ibid.}}

For brands targeting China’s experience-driven and mobile-first consumers, Dianping is a strategic platform that cannot be overlooked. As a leader in lifestyle discovery, Dianping enables users to find, evaluate, and book services in real time — from restaurants and spas to gyms, hotels, and entertainment venues.

With its AI-powered recommendation engine, location-based targeting, and community-driven content, Dianping offers marketers a unique opportunity to influence consumers at the moment of decision-making. Whether your goal is to drive foot traffic, build brand trust, or increase local visibility, Dianping provides the tools to deliver measurable results.

What is Dianping? A leading lifestyle and local services platform in China, offering discovery, reviews, and bookings across dining, beauty, wellness, and entertainment.
Why is it important? 750 million+ annual purchased users rely on Dianping to make daily decisions, making it a high-intent platform for brands to influence consumer behavior.
_{^{*Data Source:Ibid.}}
Key Features: Hyper-local discovery, peer reviews, AI-driven recommendations, influencer collaborations, and in-app advertising.
Marketing Opportunities: Brands can leverage Dianping’s ad formats, featured listings, real-time offers, and KOL partnerships to drive engagement and conversion.

Dianping’s Functions & Key Features

750 Million

Annual Purchased Users

13 Million+

Merchants

_{^{*Data Source: Dianping Internal Data (2024).}}

Dianping’s Functions & Key Features

Hyper-Local Discovery Engine:

Dianping enables users to explore over 7 million merchants* and discover the best options within the city. Its AI-powered algorithm curates personalized recommendations based on user behavior, preferences, and location — making it an ideal platform for brands with physical storefronts or region-specific offerings.

^{_{*Data Source: Ibid.}}

Authentic Peer Reviews & Community Trust:

With over 800 million active reviewers*, Dianping is a trusted source of user-generated content. Reviews are detailed, visual, and credible, offering brandsan opportunity to build social proof and influence purchase decisions through community validation.

^{_{*Data Source: Meituan.}}

AI-Powered Personalization:

Dianping’s intelligent recommendation system delivers highly relevant results to users, increasing the likelihood of engagement and conversion. For marketers, this means more efficient targeting and better ROI on media spend.

Real-Time Business Presence:

Brands can deploy time-sensitive offers, flash deals, and seasonal campaigns directly through the platform. This real-time capability allows businesses to respond to market trends and consumer demand instantly.

Influencer & KOL Marketing:

Dianping supports strategic partnerships with KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers), enabling brands to amplify their message through trusted voices and drive authentic engagement.

Comprehensive Ad Solutions:

Dianping offers a wide range of ad formats, including:

Splash Ads for high-impact visibility
Search & Feed Ads for contextual relevance
Featured Listings to boost discoverability
Campaign Banners for seasonal promotions
In-app Promotions to drive immediate action

Dianping’s Functions & Key Features

Hyper-Local Discovery Engine:

Authentic Peer Reviews & Community Trust:

AI-Powered Personalization:

Real-Time Business Presence:

Influencer & KOL Marketing:

Comprehensive Ad Solutions:

Dianping offers a wide range of ad formats, including:

Splash Ads for high-impact visibility
Search & Feed Ads for contextual relevance
Featured Listings to boost discoverability
Campaign Banners for seasonal promotions
In-app Promotions to drive immediate action

User Demographics & Key Figures

Dianping’s user base is highly engaged and commercially active:

750 million+ annual users*
13 million+ merchants*
800 million+ active reviewers*
Majority aged 20–45, evenly split by gender*
Strong presence in Tier 1–3 cities, with growing adoption in Tier 4+ markets*

_{^{*Data Source: Dianping Internal Data (2024).
*Data Source: Ibid.
*Data Source: Meituan.
*Data Source: iResearch Third-party Monitor of Internet User’s Online Behavior (MUT) as of Mar 2025.}}
_{^{*Data Source: Ibid.}}

These demographics make Dianping an ideal platform for brands targeting urban, mobile-savvy, and experience-oriented consumers.

User Demographics & Key Figures

Dianping’s user base is highly engaged and commercially active:

750 million+ annual users*
13 million+ merchants*
800 million+ active reviewers*
Majority aged 20–45, evenly split by gender*
Strong presence in Tier 1–3 cities, with growing adoption in Tier 4+ markets*

These demographics make Dianping an ideal platform for brands targeting urban, mobile-savvy, and experience-oriented consumers.

How Can Marketers Make the Most of Dianping?

1. Run Targeted Ads Based on Location & Intent

Use Dianping’s geo-targeting capabilities to reach users searching for services nearby, ensuring your brand appears at the right time and place.

2. Leverage Reviews & Social Proof

Encourage satisfied customers to leave reviews and engage with your brand page to build trust and visibility.

3. Partner with KOLs & Local Influencers

Collaborate with trusted voices to enhance brand storytelling and drive authentic engagement within the Dianping ecosystem.

4. Utilize Featured Listings & Campaign Banners

Increase discoverability and drive seasonal traffic with premium placements and promotional campaigns.

5. Monitor Feedback & Optimize in Real Time

Use Dianping’s analytics tools to track performance, gather insights, and refine your strategy for better results.

How Can Marketers Make the Most of Dianping?

1. Run Targeted Ads Based on Location & Intent

Use Dianping’s geo-targeting capabilities to reach users searching for services nearby, ensuring your brand appears at the right time and place.

2. Leverage Reviews & Social Proof

Encourage satisfied customers to leave reviews and engage with your brand page to build trust and visibility.

3. Partner with KOLs & Local Influencers

Collaborate with trusted voices to enhance brand storytelling and drive authentic engagement within the Dianping ecosystem.

4. Utilize Featured Listings & Campaign Banners

Increase discoverability and drive seasonal traffic with premium placements and promotional campaigns.

5. Monitor Feedback & Optimize in Real Time

Use Dianping’s analytics tools to track performance, gather insights, and refine your strategy for better results.

Key Takeaway for Brands

Dianping is a high-intent, hyper-local platform that influences daily decision-making across dining, beauty, fitness, and lifestyle services.
It combines peer reviews, real-time promotions, and location-based services to guide consumer choices at the moment of need.
The platform is especially effective for driving foot traffic, local discovery, and in-store conversions.
With strong penetration in Tier 1–3 cities and a mobile-first user base, Dianping is ideal for brands targeting urban, experience-driven consumers.
Its ecosystem supports full-funnel marketing — from awareness to action — within a single app.

Contact us today — as an official Dianping media reseller, EternityX is your trusted partner for growth in China’s local markets. We provide brands with direct access to Dianping’s advertising ecosystem — supported by strategic planning, creative localization, and performance optimization.

Let’s unlock the power of Dianping for your brand.

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