Excerpts:
The travel industry is facing significant disruption and challenging times ahead as the world comes to grips with the Novel coronavirus (COVID-19). With precautions in place to prevent the spread of the virus, we have seen an accelerated shift in social behaviour from offline to online resulting in an even greater online reliance.
Based on our research, platform data and analysis in relation to the changing habits of todays consumer, EternityX has put together a set strategic recommendations and tactics for marketers.
Our aim is to help the Travel and Travel Retail industry prepare for the resurgence of the Chinese consumer in relation to the new digital behaviours – and as we have learned with any changes and trends, it is extremely important for brands to react and adapt to remain relevant for todays consumer.
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.