日前,EternityX力恒接受了《财新周刊》的采访,在《TikTok如何赚钱-这家中国最全球化的互联网公司在海外负重吸金》的文章中,分享了关于品牌营销的相关看法。以下为原文:“跨境营销技术公司 EternityX力恒告诉财新,在疫情后时代,消费疲软,品牌方营销预算更注重性价比,线上营销广告也更重视本地化的内容和创意,‘随着流量成本增高,大家开始往存量或私域转移,流量呈现向视频化平台转移的趋势,之前通过投放流量的方式就可以达到较高的ROI(投资回报率),现在品牌需要思考如何去抓住新的渠道机会’。”
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