Charlene Ree, EternityX’s chief executive and founder, in an interview with ChinaTravelNews.com, explained that audience profiling is the process of crafting distinct audience insights by assessing consumption behaviour. “It is an important process to segment and understand your audience profile before launching the actual advertising campaign as it will certainly determine the quality of the traffic,” she said.
南华早报|力恒(EternityX)首席执行官兼创始人吕香凝(Charlene)
在南华早报探究中国社交媒体对中国游客影响的报道中分享创新营销洞见