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Empowering Cross-Border Data Driven Business Decisions

Counting on Marketing and AI to Stay On One’s Travel Wishlist

China Travel News, China’s leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industry

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Charlene Ree, EternityX’s chief executive and founder, in an interview with, explained that audience profiling is the process of crafting distinct audience insights by assessing consumption behaviour. “It is an important process to segment and understand your audience profile before launching the actual advertising campaign as it will certainly determine the quality of the traffic,” she said. 

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